L'Avie is a new company in Saigon that provides goods and services for mothers and babies. Their mission is to provide happiness and honor to their customers. They have a CEO and managers who oversee customer service, human resources, marketing, and other areas. To attract new customers and compete with more established competitors, their strategic plan is to provide excellent customer service through consulting, polite employees, and addressing customer issues quickly. They also aim to use strong marketing strategies including internet promotion, word-of-mouth, sales, and building relationships with golden customers. Their human resources plan includes estimating staffing needs, training, and competitive pay and benefits to attract and retain employees.

1. L’AVIE
Your happiness is our honor

2. Mission statement
 Who are we
 Why are we unique
 Who are customers

3. Organization Flow Chart
CEO
CUSTOMER SERVICE
MANAGER
Nguyen Thi Hong
Nhung
HUMAN RESOURCE
MANAGER
Nguyen Phuong Ngoc
MARKETING MANAGER
Bui Thi Minh Ngoc
CUSTOMER
SERVICE REP SECURITY GUARD
ClerkCASHIER &
ACCOUNTANT

6. •Free consulting service
•L’avie events
CUSTOMERS SERVICE

7. MARKETING STRATEGY
• Internet
• Word of mouth
• Sale-off
• Golden customer

8. ADVERTISEMENT
clip

9. • New brand
• Just in Saigon
• 2 showrooms
• Famous brand
• Around Vietnam
• 10 showrooms
• Advertise on television, internet radio channel,
maganize or newspaper.
• Open showrooms near to maternity hospitals
• We are analyze and develop the new market in
other province or city.
• Variety goods and low-price.
• Use profit to open new showrooms.
Marketing Strategic Planning

10. HUMAN RESOURCE
o Estimating total number of
employees
o Recruiting employee for
each position
o Training trial employees for
1 month
o Salary/Pay rate

11. General area of concern: Competitive market
Specific problem:
• L’avie is a new company
• Competitors have more experience in the market
• Difficult to attract new customer
Solution:
• Extremely good customer service
• High quality product, competitive price
• Strong promotion activities
First solution will be implemented: Extremely good customer
service:
• Consulting service
• Polite and courteous manner of employees
• Professional working style
Day of starting to implement the solution: 01/06/2012
Day of the problem be solved: 01/12/2012
ACTION PLAN

12. Extra benefit from company profit
Insurance
Three days off per month
Triple pay rate in special day
Vacation/travel/reward
Special treatment for pregnant employees
WORK LIFE BALANCE

13. CODE OF ETHIC
Our management policy is clear and is communicated to all of its
consumers and employees.
•Code of ethic (for employees)
•Code of ethic (for consumers)

14. L’AVIE
THANK FOR YOUR
LISTENING !!!