For smooth running of business operations, it is necessary for firm to understand the need of its investors. Sample report on Importance of Business plan.

1. BUSINESS PLAN
CITY IMMIGRATION SERVICES LTD

2. Introduction
• The present report is based on setting up of new business
named city immigration services.
• Company is specialize in Nationality issues, Human Rights
Cases, European Union (EU) related cases, Immigration
appeals etc.
• Further, proprietor is highly qualified which will support in
deliver effective service to target market.
• Apart from this, the present business idea is highly unique
which will support the company in accomplishing overall
objectives.

3. Mission and vision
Mission of city immigration services is to provide clear and
strategic immigration advice, which achieves the best possible
outcome for our clients according to their current situation.
The advice given by our team of advisors is tailored for each
client and to their situation regardless of his or her
circumstances.
Vision of firm is to enhance market share in the field of advisory and
delivering effective services such as nationality, immigration etc as per
client's expectations. Main focus is on quality legal advisory service at
reasonable fee.

4. Promotion and marketing
• In order to operate efficiently in the market, it is necessary for business to have
effective promotion along with marketing strategies.
• New business will promote entire range of services with the help of social
media along with newspaper, television etc.
• Further, pamphlets and banners will be used for promoting services of new
business.
• Business will join local communities in social and cultural events.
• Pricing strategy will be on the basis of hours spent on every case.
• Timely services will be modified as per needs and requirements of the target
market.

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6. Required skills
• Time management
• Critical thinking
• Problem solving
• Decision making
• Communication

7. Justification of target market
Main target markets of new business are:
• African refugees
• Business immigrants
• Asylum seekers
• Overseas students and Educational establishments

8. Target market of Business

9. Organisation and management information
• All the major activities of the new business will be organized
by founder and will be responsible for the same.
• Business will offer honest advice to its target market and main
specialization is in United Kingdom (UK) immigration law.
• Firm will hire receptionist, cleaner along with immigration
law advisor.

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11. Control of Critical Success Factors
• Proprietor of business is highly qualified and has practiced
immigration law in UK for past ten years. This is one of the
main critical success factors of new business.
• Further, it is required for business to control its key critical
success factors by ensuring that they are utilized in
appropriate manner.
• By controlling CSF, company can easily differentiate its
services from both of competitors in the market

12. Monitoring of Key Performance Indicators
(KPI)
KPI of business are:
• Sales growth
• Management of working capital
• Rise in customer base
• Increment in sales due to marketing
Business will focus on monitoring all these KPIs and it can
provide large number of benefits to target market.

13. Key Performance Indicators

14. Interest to potential investors
• For smooth running of business operations, it is necessary
for firm to understand the need of its investors.
• By knowing their requirement company can work in favour
of fulfilling their interest.
• Investors are interested in obtaining high return from
company and same can be satisfied by earning high profits.

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16. Resource and financial issues
Resource:
• Financial
• Human
• Infrastructure
• Technological
Financial issues:
• Determining source of finance
• Analyzing cost of each source
• Managing working capital

17. CONCLUSION
• From the entire study, it can be said that business is highly
feasible and by offering wide range of services in the field of
immigration, it is possible to attract target market.
• Moreover, competition level is high but differentiation in
service range will assist company in accomplishing desired
goals along with objectives.

18. REFERENCES
• Jones, R., 2009. Business Planning Pocketbook 3/e. Pocketbooks.
• Kraten, M., 2010. Business Planning and Entrepreneurship: An
Accounting Approach. Business Expert.
• Martin, J., 2002. The Straightforward Business Plan. Straightforward
Co. Ltd.
• Morato, A. E., 2013. Business Decision Making. eBookIt.com.
• Reading, C., 2004. Strategic Business Planning: A Dynamic System for
Improving Performance & Competitive Advantage. Kogan Page
Publishing.

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20. THANK YOU