This document provides tips for nonprofits to promote fundraising campaigns and engage donors on social media. It recommends posting campaign images on Instagram, Facebook and Twitter with relevant hashtags. It also suggests registering with AmazonSmile and timing donation calls near the end of December when online giving is highest. Finally, it advises nonprofits to share updates and thank supporters through social media posts and photos tagged with campaign hashtags.

2. Become a
passionate cause
partner.
Provide creative
ways your
customers can
make a difference
for others .
Post your campaign
promo images
on
Instagram, Facebook,
& Twitter.
Don’t forget to
cross-promote
with searchable hashtags.
#DonateandSave
#GifsthatGive
#FeedtheHood

3. Register your
nonprofit
on AmazonSmile.
Cross promote your
holiday fundraising
campaign to your
networks.
Push out campaign
hashtags
on instagram and
other social
channels to reach
new donors.
#AmazonSmileBalm
inGilead

4. Instagram is a
Sarah Hillware
great place to
Posted
build
this #unselfie
awareness for
For her
your mission.
#GivingTuesday
Campaign.

5. Share photos
on Instagram
from your
recent
projects,
events,
and milestone
achievements
in 2013.
Girls were given “The Body Book for Girls” at our first Back to
School Expo. Help us change girls lives. #GHE
www.Girlshealthed.org

6. The Ask!
Time your
nonprofits’
Calls to
Donate with
last three
days of
December
when online
giving is
highest.

7. #WeHeartYou
on Instagram,
Facebook,
And Twitter.
Get creative.
Recruit your
team to do
thank you
selfies to your
donors and
other
supporters.
Piggy back on
Valentines
Day.