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10 Ways Librarians Can be a Marketing Genius Like Lady Gaga
The document outlines ten strategies educators can learn from Lady Gaga's marketing genius to enhance their teaching practices. It emphasizes the importance of passion, branding, and community engagement while encouraging educators to differentiate themselves, build a strong online presence, and cultivate a sense of belonging among students. Additionally, it suggests collaborating with colleagues to create impactful resources and maintaining positivity in the face of criticism.
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10 Ways Librarians Can be a Marketing Genius Like Lady Gaga
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- 4. Even if youdon’t like her music or style, here are 10 ways educators can be a marketing genius like Gaga!
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- 7. In doing so, she keeps herselfin the public eye.
- 8. It’s easy tobe opinionated when you’re passionate.
- 9. Be passionate about yourteaching practice.
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- 11. Genuine passion will inspireyour students, teachers, parents, & community.
- 13. Gaga has worked tirelesslyon accumulating over 36 million Twitter followers & 56 million Facebook fans.
- 14. She drives loyaltyby regularly Tweeting and connecting with her fans as Mother Monster.
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- 16. Social Media is hereto stay. Yeah, it’s not a fad.
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- 19. Have a webpresence in your profession & community. Tweet, Google+, Facebook, whatever rocks your boat. Just be seen.
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- 22. There are too manynormal people doing normal things.
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- 24. You are extraordinary soshow it.
- 25. “I used towalk down the street like I was a #%@ rock star…. I want people to walk around delusional about how great they can be – and then FIGHT so hard for it everyday that the lie becomes the truth.” -Lady Gaga
- 26. Channel your inner rock star. Fakeit until you make it.
- 28. “A group needsonly two things to be a tribe: a shared interest and a way to communicate.” -Seth Godin
- 29. We are atribe.
- 30. We are stronger whenwe share.
- 31. Each one ofus has something to contribute.
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- 33. Create a chain reactionof AWEsome!
- 34. The more yougive, the more you will get back.
- 35. Embrace and live CreativeCommons.
- 38. Gaga calls herfans Little Monsters and gives them a shared symbol. Who knows it?
- 39. The official Little Monstergreeting is the outstretched “monster claw” hand.
- 40. This allows fansto identify each other and to connect to their tribe. Even Oprah knows the Little Monster greeting!
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- 42. Consider branding yourself, yourschool, your practice, or your program.
- 44. Treat them welland they will make you a superstar.
- 45. Professional photographers are barredfrom concerts but Gaga allows her fans to record and upload videos of her live performances on the YouTubes.
- 46. Love our LittleMonsters. Think of ways to make them feel special in your classroom or library.
- 47. Make them feellike they belong to an exclusive club.
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- 53. Gaga routinely takesit a step further and “stirs the pot” with people that she isn’t going to please anyway, keeping her in the news and reinforcing her message.
- 54. “Well, that’s youropinion isn’t it? And I’m not about to waste my time trying to change it” - Lady Gaga
- 55. Don’t let the haters stop you.
- 56. Don’t give itenergy.
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- 58. Trying to bea constant people-pleaser can make you stressed & professionally discouraged.
- 59. Education advocacy sometimesstirs the pot. Grab a spoon. thedaringlibrarian.com
- 60. Just always keep our best customers, our Little Monsters, our students, the priority.
- 62. Lady Gaga hasa long list of supporters.
- 63. Celebrity blogger PerezHilton being one of the biggest.
- 64. Befriending someone like Perezis a perfect ally in her quest for pop world domination.
- 65. Make an allyof your administrators.
- 66. Try not tosay NO to any reasonable request.
- 67. Say, “I canmake that happen – let me get back to you with the details!”
- 68. Don’t forget to treat your Library Assistant well. (If you are lucky enough to have one!)
- 69. Spoil the frontoffice secretaries.
- 70. And always, always, get the headcustodian on your side.
- 72. Lady Gaga writes KILLERpop hits
- 73. She doesn’t producea huge amount of them, but everything she does is done very well and is worth talking about.
- 74. Collaboratewith your fellow teachers to create killer lessons & projects.
- 75. Createkiller online 24/7 research & tech resources for your students.
- 76. Createkiller online 24/7 research & tech resources for your students. (a Wikispace is wonderful for this!)
- 77. Providekiller professional development & tech resources for your teachers.
- 79. The Gagabrand is very calculated. Everything she does is on purpose.
- 80. “Some women chooseto follow men, and some choose to follow their dreams. If you’re wondering which way to go, remember that your career will never wake up and tell you it doesn’t love you anymore.” - Lady Gaga
- 81. Teaching is acalling.
- 82. "I am loving, Iam accepting, I am tolerant, and I am here to spread that message." ~ Lady Gaga thedaringlibrarian.com
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- 84. So, I askedmy Tweeps… “What is your purpose?” “What is your passion?”
- 85. “Mobile Learning!” – Diane Darrow, CT “Instruction in our field”- Heather Moorefield, VA “Foster curiosity!” – Michelle Luhtala, CT “Give out information!” – Suzi W., PA “Connect reluctant readers with "their" book” -‐ Susan Needham, MO “Gifted education” – Karen Mensing, AZ
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- 88. Instilling the joy of lifelong reading for pleasure.
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