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PRODUCT
DEVELOPMENT
- CHINMAY BHAVKE
TEAM
MEMBERS
RAHUL CHOUDHURY –LEADER
GAGANDEEP – GENERAL MANAGEMENT
NASEEF NAZAR NALAKATH – FINANCE
SHREYA GHOSH – IT & BUSINESS ANALYST
AISHIK BANERJEE –HUMAN RESOURCES
N PRAVEEN RAM –MARKETING
AMAY AGARWAL-BUSINESS ADVISORY
CHINMAY BHAVKE-BUSINESS ADVISORY
VELO MOTORS
• Startup in EV industry
• VELO (value electric life operations) PVT.
LTD.
• Headquarters: Bengaluru
• Operations in: Bengaluru
• Industry: Electric Vehicles (Automobile)
3
DUAL BATTERY SYSTEM
 Primary and secondary batteries
 Both Self-rechargeable
 Extra power
 Extra mile
 Great range
 More reliability
 Greater efficiency
4
SELF-RECHARGEABLETECH
Solar recharging
Mechanical power recharging
Longer life
Extra range
Low cost of fuel (electricity)
5
DIGITALTOUCHSCREEN DISPLAY
Android OS
Touchscreen
Multiple use
Digital speedometer
GPS navigation
Bluetooth connection
6
BIOMETRIC LOCKTECH
Fingerprint sensor
Biometric lock
Anti-theft
Multilevel security
7
ARTIFICIAL INTELLIGENCE
Performance optimization
Terrane detector
Battery usage optimization
Power optimization
Economy mode
8
9
• Key Features:
• Digital touch screen display with GPS navigation, anti-theft.
• Price: 30,990 INR
ECO SKUTI LITE
10
• Key Features:
• Digital touch screen display with GPS navigation and android OS, Self-
rechargeable, Dual battery, anti-theft.
• Price: 70,990
SCOOCITY R125
11
• Key Features:
• Digital smart touch screen display with android OS and GPS, Self-
rechargeable, futuristic design, anti-theft, AI.
• Price: 85,450/- & 50,450/-
GALAXITY R200
12
• Key features:
• Speed 180 KM/Hr., liquid cool engine, self-rechargeable batteries,
sporty design, anti-theft, AI
• Price: 5 lakhs
BOLT S180
13
• Key features:
• Long range, Dual battery, cell phone charger, self-rechargeable, Digital
LCD screen with android OS, WiFi connectivity, solar powered auto,
Reverse gear, anti-theft.
• Price: 2.6 lakh
ERICK R250 (E-RIKSHAW)
14
• Key features:
• Anti-theft, Dual battery, self-rechargeable, Digital LCD screen with
android OS, WiFi connectivity, solar powered, radio-controlled
operations, AI.
• Price: 4 lakhs
BLUEBULL 1T (LOADER)
15
• Key features:
• Dual battery, self-rechargeable, Digital LCD screen with android OS, WiFi
connectivity, solar powered, radio-controlled operations.
• Price: 1.8 Lakhs
KNECT R200 (E-CART)
16
• Marketing plan:
• Since we have very few funds so we can’t use the expensive ways of advertising, hence here are
some unique marketing solutions for the cost efficient and effective marketing.
• Social media contest:
• A contest where we’ll ask people to take a test ride and shoot a small video featuring our bikes and
scooters and one lucky winner will win a scooter. This will encourage product trial and also increase
awareness among customers. This will definitely increase the sales at very minimum cost. There will
be only few online campaigns cost initially to promote this campaign.
• GO Green, GO Velo marathon.
• There will be a marathon sponsored by Velo motors for a social cause which will help in increasing
brand awareness and also grab some good PR and media attention for Free.
• Referrals:
• In this there will be a subsidy to those who bring their friends or others to buy EVs. Once a person
buys a bike and brings his friend or relatives to get them one then the original person will get a
service free or cashback coupon. Which can be redeemed while the service or to buy accessories.
MARKETING PLAN
THANKYOU!
cbhavke@gmail.com

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PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS

  • 2. TEAM MEMBERS RAHUL CHOUDHURY –LEADER GAGANDEEP – GENERAL MANAGEMENT NASEEF NAZAR NALAKATH – FINANCE SHREYA GHOSH – IT & BUSINESS ANALYST AISHIK BANERJEE –HUMAN RESOURCES N PRAVEEN RAM –MARKETING AMAY AGARWAL-BUSINESS ADVISORY CHINMAY BHAVKE-BUSINESS ADVISORY
  • 3. VELO MOTORS • Startup in EV industry • VELO (value electric life operations) PVT. LTD. • Headquarters: Bengaluru • Operations in: Bengaluru • Industry: Electric Vehicles (Automobile) 3
  • 4. DUAL BATTERY SYSTEM  Primary and secondary batteries  Both Self-rechargeable  Extra power  Extra mile  Great range  More reliability  Greater efficiency 4
  • 5. SELF-RECHARGEABLETECH Solar recharging Mechanical power recharging Longer life Extra range Low cost of fuel (electricity) 5
  • 6. DIGITALTOUCHSCREEN DISPLAY Android OS Touchscreen Multiple use Digital speedometer GPS navigation Bluetooth connection 6
  • 7. BIOMETRIC LOCKTECH Fingerprint sensor Biometric lock Anti-theft Multilevel security 7
  • 8. ARTIFICIAL INTELLIGENCE Performance optimization Terrane detector Battery usage optimization Power optimization Economy mode 8
  • 9. 9 • Key Features: • Digital touch screen display with GPS navigation, anti-theft. • Price: 30,990 INR ECO SKUTI LITE
  • 10. 10 • Key Features: • Digital touch screen display with GPS navigation and android OS, Self- rechargeable, Dual battery, anti-theft. • Price: 70,990 SCOOCITY R125
  • 11. 11 • Key Features: • Digital smart touch screen display with android OS and GPS, Self- rechargeable, futuristic design, anti-theft, AI. • Price: 85,450/- & 50,450/- GALAXITY R200
  • 12. 12 • Key features: • Speed 180 KM/Hr., liquid cool engine, self-rechargeable batteries, sporty design, anti-theft, AI • Price: 5 lakhs BOLT S180
  • 13. 13 • Key features: • Long range, Dual battery, cell phone charger, self-rechargeable, Digital LCD screen with android OS, WiFi connectivity, solar powered auto, Reverse gear, anti-theft. • Price: 2.6 lakh ERICK R250 (E-RIKSHAW)
  • 14. 14 • Key features: • Anti-theft, Dual battery, self-rechargeable, Digital LCD screen with android OS, WiFi connectivity, solar powered, radio-controlled operations, AI. • Price: 4 lakhs BLUEBULL 1T (LOADER)
  • 15. 15 • Key features: • Dual battery, self-rechargeable, Digital LCD screen with android OS, WiFi connectivity, solar powered, radio-controlled operations. • Price: 1.8 Lakhs KNECT R200 (E-CART)
  • 16. 16 • Marketing plan: • Since we have very few funds so we can’t use the expensive ways of advertising, hence here are some unique marketing solutions for the cost efficient and effective marketing. • Social media contest: • A contest where we’ll ask people to take a test ride and shoot a small video featuring our bikes and scooters and one lucky winner will win a scooter. This will encourage product trial and also increase awareness among customers. This will definitely increase the sales at very minimum cost. There will be only few online campaigns cost initially to promote this campaign. • GO Green, GO Velo marathon. • There will be a marathon sponsored by Velo motors for a social cause which will help in increasing brand awareness and also grab some good PR and media attention for Free. • Referrals: • In this there will be a subsidy to those who bring their friends or others to buy EVs. Once a person buys a bike and brings his friend or relatives to get them one then the original person will get a service free or cashback coupon. Which can be redeemed while the service or to buy accessories. MARKETING PLAN