• Development of dual battery system for long range. • Self-rechargeable batteries through mechanical power and solar power. • On an average 50% higher fuel efficiency than the competitors. • Conversion of conventional vehicles in EV’s. • Futuristic and sleek design. • Digital touch screen display with Android OS on dashboard. • GPS navigation • Anti-theft technology (Biometric lock) • AI (artificial intelligence)
2. TEAM
MEMBERS
RAHUL CHOUDHURY –LEADER
GAGANDEEP – GENERAL MANAGEMENT
NASEEF NAZAR NALAKATH – FINANCE
SHREYA GHOSH – IT & BUSINESS ANALYST
AISHIK BANERJEE –HUMAN RESOURCES
N PRAVEEN RAM –MARKETING
AMAY AGARWAL-BUSINESS ADVISORY
CHINMAY BHAVKE-BUSINESS ADVISORY
3. VELO MOTORS
• Startup in EV industry
• VELO (value electric life operations) PVT.
LTD.
• Headquarters: Bengaluru
• Operations in: Bengaluru
• Industry: Electric Vehicles (Automobile)
3
4. DUAL BATTERY SYSTEM
Primary and secondary batteries
Both Self-rechargeable
Extra power
Extra mile
Great range
More reliability
Greater efficiency
4
13. 13
• Key features:
• Long range, Dual battery, cell phone charger, self-rechargeable, Digital
LCD screen with android OS, WiFi connectivity, solar powered auto,
Reverse gear, anti-theft.
• Price: 2.6 lakh
ERICK R250 (E-RIKSHAW)
14. 14
• Key features:
• Anti-theft, Dual battery, self-rechargeable, Digital LCD screen with
android OS, WiFi connectivity, solar powered, radio-controlled
operations, AI.
• Price: 4 lakhs
BLUEBULL 1T (LOADER)
15. 15
• Key features:
• Dual battery, self-rechargeable, Digital LCD screen with android OS, WiFi
connectivity, solar powered, radio-controlled operations.
• Price: 1.8 Lakhs
KNECT R200 (E-CART)
16. 16
• Marketing plan:
• Since we have very few funds so we can’t use the expensive ways of advertising, hence here are
some unique marketing solutions for the cost efficient and effective marketing.
• Social media contest:
• A contest where we’ll ask people to take a test ride and shoot a small video featuring our bikes and
scooters and one lucky winner will win a scooter. This will encourage product trial and also increase
awareness among customers. This will definitely increase the sales at very minimum cost. There will
be only few online campaigns cost initially to promote this campaign.
• GO Green, GO Velo marathon.
• There will be a marathon sponsored by Velo motors for a social cause which will help in increasing
brand awareness and also grab some good PR and media attention for Free.
• Referrals:
• In this there will be a subsidy to those who bring their friends or others to buy EVs. Once a person
buys a bike and brings his friend or relatives to get them one then the original person will get a
service free or cashback coupon. Which can be redeemed while the service or to buy accessories.
MARKETING PLAN