Introduction Google car is a vehicle equipped with an autopilot system that is capable of driving from one point to another without guidance by a human operator. The Google Driverless Car is a project by Google that involves developing technology for driverless cars.
Contd..... The systems currently under development work by simulating human perception and decision-making during steering of a car via advanced computer software linked to a range of sensors such as cameras, radar and GPS. Google lobbied for two bills that made Nevada the first state where driverless vehicles can be legally operated on public roads.
Advantages Avoiding crashes by eliminating driver error Increasing roadway capacity by reducing the distances between cars and better managing traffic flow Relieving vehicle occupants from driving and navigating chores, so allowing them to concentrate on other tasks or to rest during their journeys
Eliminate the need for drivers licenses, rules of the road, traffic lights, traffic signs, highway patrols and vehicle insurances. Fuel Efficiency since cars are running in more organized manner
Segmentation 1) Geographic segmentation urban markets 2) Demographic segmentation:- Income Social class 3) Physcographic Values and lifestyle
TARGETING High income Group Urban Class Corporate Clients