The document outlines information about a team and their project for a automotive company. It includes: - Introductions of the 3 team members from Ecuador, Turkey, and China. - Information about the company they are consulting for, including financial details and automotive brands. - An overview of their project methodology, findings from research, scenarios they developed, and recommendations. - Next steps which include validating ideas, using primary research and competitors, and understanding regulations.

1. Andres OROZCO
Batuhan BAYBALI
Bohao LIU

2. 1. TEAM
2. COMPANY
3. LBC
4. METHODOLOGY
5. FINDINGS
6. SCENARIOS
7. RECOMMENDATIONS
8. NEXT STEPS
2

3. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
3
Andrés OROZCO – Ecuador
Team Leader
Technical Research and
Analiysis
Batuhan BAYBALI – Turkey
Technical Research and
Analysis
Automotive Background
Bohao LIU – China
Research and
Benchmarking

4. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
4
Partners & Alliances
41.1
Billion
117.000
Services
Automotive
Brands
125 countries
Sales
2.7M
vehicles
54%
EU
46%
Rest of
World
37% Evs
EU
Innovation
1.9
Billion

5. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
5
1. Work with experts
2. Put in practice our
knowledge
3. Understand the work
of a consultant
4. Work in a
multicultural context
5. Learn about an
amazing industry
6. Learn about a big trend
7. Improve our efficiency
and coordination skills
8. Improve our research
methods
9. Improve our ability to
deal with big amounts of
data and analize it
10.Bring value to the
Company from our
multicultural-innovative
perspective

6. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
6

7. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
14
MillionMembers
200.000Shared
vehicles
75%
Revenue
Share
Potential
Market:
FR, UK,
GER, CH
20%
in Car-
Sharing
EVs
7
Billion
Revenue
Generation
60%
UK&GER
Revenue
Share
Europe World
32
MillionMembers
500.000Shared
vehicles
http://carsharing.de/images/stories/pdf_dateien/praesentation_frostsullivan_car_sharing_21.09.2011.pdf
http://www.autorentalnews.com/channel/rental-operations/article/story/2015/03/carsharing-state-of-
the-market-and-growth-potential.aspx
+ 50%
Population
Urban
Market
Potencial
7

8. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
8
0
0,5
1
1,5
2
2,5
3
3,5
4
Firm
infrastructure
Human
resources
Technology
Procurement
Inbound
logistics
Operations
Outbound
Logistics
Marketing and
Sales
Competitive
advantage
User's side
Competitive
advantage
OEM's side
In the Loop
One-way station
based
Free floating
Peer to peer
Carpooling
Average

9. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
9
2,65
2,70
2,75
2,80
2,85
2,90
2,95
3,00
3,05
3,10
3,15
Human
Resources
Infrastruture
Parking StationType of Engine
Partnership

10. 10
TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
One way station based Loop Free floating
+ 24/7 Round-to-the clock
+Keyless access
+Easy access to public transport
+Easy fleet management
+No using time limit
+ 24/7 Round-to-the clock
+Keyless access
+Easy access to public
transport
+Parking: Medium flexible
(starting station only)
+Regional flexibility
+ 24/7 Round-to-the clock
+Keyless access
+Easy access to public
transport
+Parking: Highly flexible
( anywhere, anytime)
+No using time
+Dose not have to be returned
-Regional limitation(covered local
area only)
-High infrastructure costs
-Parking: Not flexible (defined
stations)
-Reserve cars in advance
-Have to be returned and pick up at
particular place
-Time limitation (rental time
must be specified)
-Reserve cars in advance
-Have to be returned and pick
-up at starting station
-Regional limitation (covered
local area only)
-Vehicle monitoring and
maintenance
Parking Return & pick up RegionalFleet Management Using Time
AdvantagesDisadvantages

11. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
11
Present Future
GPRS
Present
GPS
Databases
RFID
Non-invasive
hardware
Bluetooth
Web-based
software
Wireless networks
Future
Inductive
Charging
Dynamic
Charging
Autonomous
Vehicles Automated
Parking Tower

12. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
12
McKinsey & Company
Connectivity Flexibility
Automative News Europe’s
Platforms Flexibility
Our Vision
Gaps from
Technology
Gaps from
Trends

13. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
13

14. 14
TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’
NEXT
STEPS

15. TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
15
 OEM  Corporates/Firms
 No mediators
 Higher Utility
 No ownership
 Pay for the usage
 High Monitoring
 Public Transportation Link

16. TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
16
 EVs for different segments
 Integration
 All mobile
 Why SMART?
 “S”, Sustainable (Green)
 “M”, Multi Purpose
 “A”, Accessible
 “R”, Reliable
 “T”, Time Saver
 “Renault Way” of sharing
1. Community
2. Address Every Need
3. Connectivity
4. Integrated Interface
5. Most Green

17. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
17
What is it ? Benefits Limitations
Other business
 Freight
 Mail delivery
 Product Delivery
 Transport to areas with
little access
 Advertising on cars
 Tourism
 Insurance companies to
deal with car fixing
• New Revenue Streams
• New BMs
• Profit from vehicle downtimes
• Cover market gaps (ex.
geographic coverage)
• New spin-offs (new business
opportunities)
• Boost typing point
• Cost/benefit ratio (is it
profitable?
• Coordinate processes with
other companies
• Allocate and manage fleet
to other business
• Dilute core business
mission
• Higher investment and
higher wear of fleets
Other uses
 Rural – Urban Connection
 Small size deliveries
 Access to city squares
with EVs
• More flexible
• Strong adaptability of different
customer segments
• New market approach( more
opportunities, new customer
segment)
• Environment- friendly (EV)
• 24/7 without time limit, A high
degree of automation.
• Relieve the pressure of public
transport.
• High cost of infrastructure.
• Charging time
• Fleet management (Return,
distribution..)
• Cost-recovery cycle
(Cost/benefit ratio)
• Popularization and
promotion

18. 18
 Speed up product development processes
 focus on market expansion to emerging markets.
Car-sharing Life Cycle
Link Car-Sharing to Other Business
Innovation to Bring Value
 Potential of linking car-sharing to other businesses in
viable and profitable ways.
 Potential businesses, partnerships, and value
propositions.
 Quality, performance, efficiency and economy are
relevant for the business, but must be supported by
constant innovation
 Critical Success Factors: Understand market and social
needs, and innovate according to them
TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS

19. TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
19
 Alternative for transportation
 Private rather than Public - adaptable business
 Entrepreneurial nature rather than bureaucratic
Car-sharing as part of Multimodal Transportation Systems
Technology and Trends as Critical Success Factors
Adoption of New Business Models
 Understand technologies and anticipate
trends
 First movers will hold a competitive and
sustainable advantage.
 Car-sharing industry is still in evolution
 New needs and demands will appear,
 New trends and technologies will arrive -
creation of new BMs or blending of
current BMs

20. 20
TEAM COMPANY LBC
METHODOLO
GY
FINDINGS SCENARIOS RECOMS’
NEXT
STEPS
1. Fast & Experienced Team
2. High Execution Speed
3. Validate Ideas & Assumptions
4. Use Primary Research
5. Use Competitors (Audit)
6. Focus on Experience
7. Financial Data Gathering
8. Understand Regulations

21. 21