Information technology lays out its strategies for using technology and infrastructure to help the company reach its goals. Plans are consistent with available means. There are also a number of novel ideas presented that might be included into the strategy to further improve the outcome. The PMCASPL IT department will aid the company's growth by offering a wide range of IT services such as evaluating data from various units and drawing conclusions on how to proceed with business. IT-employee policy, AI/ML integration, blockchain in AQMS, website/app development (Android/iOS), social media account management (technical side), ERP/ERP enterprise resource planning, cyber security, server system, IT communication, networking setup and management, hardware support, software support, cloud service, and backup system are all within the purview of the IT department. As a result, the IT department will offer technical assistance and creative ideas that add value to the company, allowing it to better carry out its commercial operations.

1. Assignment taken
Formulation of the entire marketing IT strategy for the company
Case Understanding
PM Clean Air Solutions Private Limited (PMCASPL) was founded by Mr. Manoj Singh and Mr. Parth
Mittal. A lot of work resulted in a working prototype of the product. They raised 200 million INR
altogether, with 100 million coming from VCs and the remaining 100 million through a TV programme.
As PMCASPL's consultants, we are tasked with offering recommendations about the company's
production structure, the best geographical location for the production, and the most appropriate
target segment, among other things. The consultancy's goal is to help PMCASPL break into the market
and establish itself as a major player in the near future by providing a comprehensive solution and
solid strategy.
BCS Solution Summary
Information technology lays out its strategies for using technology and infrastructure to help the
company reach its goals. Plans are consistent with available means. There are also a number of novel
ideas presented that might be included into the strategy to further improve the outcome.
The PMCASPL IT department will aid the company's growth by offering a wide range of IT services such
as evaluating data from various units and drawing conclusions on how to proceed with business. IT-
employee policy, AI/ML integration, blockchain in AQMS, website/app development (Android/iOS),
social media account management (technical side), ERP/ERP enterprise resource planning, cyber
security, server system, IT communication, networking setup and management, hardware support,
software support, cloud service, and backup system are all within the purview of the IT department.
As a result, the IT department will offer technical assistance and creative ideas that add value to the
company, allowing it to better carry out its commercial operations.
Solution
AQMS- mainstream software and updates/ bug fixes
The IT department will have to maintain the mainstream software needed for monitoring, managing,
and suggesting the combinations to improve the air quality. Managing developers for working on the
software with its updates & bug fix. Future plan to develop a software and dashboard for commercial/
Industrial Use.
We plan to focus on following features: -
• Link app and compatible voice services.
• displays - PM2.5, PM10, VOCs, NO2 - in real-time³
• Filter-change indicator
• Noise level sensor
• Power consumption display
• Quite mode (less noise less energy)

2. Data Farm
We need to have a small facility where we can store data generated by the device which we can use
to analyse the customer behaviour and to gather information about the pollutants suspended out
there in close as well as open environment.
AI and ML
Inclusion of AI-ML solution into our operations so that we may incur tangible benefits such as
streamline production process, reduced production issue and improved customer experience.
Blockchain used in AQMS data
A decentralized system for managing data and transactions. Unlike the traditional way of sharing data
through clouds in Web 2.0. Incorporation of blockchain technology to secure and provide a safe flow
of data between the product and company. Blockchain helps make the data difficult to hack or change.
Big data analytics
The analytics team will perform the task of managing the data received from product cohort based on
that data will give us insights about the pattern from data and to predict the future events based on
current and historical data. With this we may be in a position of providing better value proposition to
customers.
Chatbots development and deployment
Development and deployment of Chatbots which the customers can leverage to solve small issues
encounter with the device.
IT Personnel Policy
The IT department will play a crucial role in establishing an IT user policy for the company's employees
in order to protect user privacy and data and ensure that no data created within the company's facility
leaves the facility.
Several vital policies will be
• Policy for security incident response
• Data encryption policy
• Mobile device security policy
• Identity theft prevention measures
• Policy for disaster recovery and business continuity planning
• Remote access policy
Other restrictions will prohibit the use of USB drives, personal laptops, and personal hard drives,
prohibit the sharing of passwords, and monitor the security of laptops and desktops.
Developing Website

3. No business can thrive in the modern world without an internet presence. The IT staff will design the
website. The website will be hosted largely in English, but there will be an option to translate pages
to the local language. The website will provide the company's address, available items, e-commerce,
chatbots, and customer service details. The website will be dynamic so that it may be accessed from
mobile devices.
With a well-designed, well-maintained website with a clear user interface, we may achieve a
competitive advertising edge by enhancing our brand image and expanding our reach. This will allow
us to create web leads and turn them into prospective clients. A website will instil a sense of
confidence in customers, which will be bolstered by testimonials from other clients. In addition to
providing textual instructions on how to use the hybrid product effectively, we will also give video
material regarding the product's usage and inventive methods to employ it.
Primarily, the website has the following elements:
• Details about the company's beginnings and history
• Key stakeholders
• Presented Product and product evaluation
• Blogs about health, air purification, etc
• Chatbot to help consumers with their Question.
• Testimonials
• Company contacts and customer care information
• Future prospectus
Developing Android and iOS apps
A specially designed app programmed to control the entire product and a dashboard to display real-
time data captured by the device. The app will be integrated with AQMS. The application will be
developed for both Android and iOS. An outstanding, devoted staff will manage the app, which
features a simple design and a minimalistic UI for a best user experience.
Social Media handles (technical aspect)
Regarding the privacy and security of the social media handles, the IT department will manage the
corresponding technical details. The analytics sub-department will also manage the social media
platform-provided insights for social media handles.
Enterprise Resource Planning (ERP)
A high level of integration should exist between the system and processes. To align the strategy for
order reception, stock check, inventory management, financials, sales, HR, etc., we must subscribe to
an ERP module, likely SAP. IT will aid in streamlining all other processes and provide numerous data
sets to the Analytics department.
Data Trust – Cyber security

4. Cybersecurity is an important concern in the modern corporate sector. No matter the size of a
business, it is susceptible to cyberattacks in the present day. With such a tech enabled PHYGITAL
PRODUCT we definitely need a Cyber security, Team. We will install anti-virus and anti-ransomware
(e.g., Sophos Intercept X) software and activate devices such as black boxes to secure the data. These
protections have the ability to rescue the company. IT specialists will be instructed in the
implementation of security measures and processes.
"Don't wait until it's too late to defend yourself." - Anonymous
Server system
IT department will attempt to create a dedicated server room with a server expert whose
responsibilities will include setting up a server, managing it, troubleshooting, configuring email
exchange services, installing a firewall (e.g., Sophos's powerful firewall), and installing various server
security systems. Also, to administer the server by establishing new users and assigning them business
email addresses, and to host websites on our server.
Communications in IT
There must be a means for individuals to connect with one another and for information to flow freely.
To do this, we will install Video conferencing area and numerous VOIP equipment. In addition, we will
install a CCTV camera so the CTO may observe all work from a remote desktop.
Networking setup
Setting up the internal computer network with the aid of the server and attempting to integrate the
PCs and laptops will be the primary responsibility of the IT department. They may also be responsible
for managing remote desktop connections. To protect the sensitive information, they must retain a
crew that can diagnose the network, maintain the network, and shut down the network in the event
of a cyberattack.
Hardware assistance
All hardware upgrades and modifications will be handled by the IT department, which will acquire and
install the new gear. In addition, the IT staff will be responsible for repairing any gear.
Software assistance
All Software licencing, upgrading, and surveillance will be handled by the IT department. After that,
qualified IT specialists will oversee the installation and troubleshooting.
Backup system

5. We may replicate the data using backup solutions to prevent ransomware attacks. We may choose to
incorporate BLACKBOX (product) for data backup.
Disaster Recovery Procedures
Cyberattacks are always developing. Once such a sophisticated assault causes the entire system to
fail, there is no way to recover from it. This issue is particularly pertinent for freshly formed
organisations. This assault may cause enormous losses for the business owing to system failure. To
prevent this, we may implement disaster management and a comprehensive recovery system.
Budget for IT department – ₹1.28/-Cr
Function Estimated Cost to Company
AQMS- mainstream software and updates ₹25,00,000
Data Farm ₹10,00,000
AI and ML implementation ₹8,00,000
Blockchain Implementation in AQMS ₹7,00,000
Big data analytics ₹10,00,000
Developing Website and APP ₹5,00,000
Enterprise Resource Planning (ERP) ₹5,00,000
Cyber security hardware ₹8,00,000
Server system ₹10,00,000
Communications in IT ₹3,00,000
Backup system ₹10,00,000
Disaster Recovery System ₹10,00,000
Total ₹1,11,00,000
Conclusion
As a result, IT will need to foster a team environment and coordinate with other sections to ensure a
quality end result. The IT department will establish new IT guidelines and improve collaboration
amongst businesses. It will handle all matters pertaining to data security, make every effort to
safeguard sensitive information, and offer assistance to all other divisions. With the use of cloud
computing and enterprise resource planning, teams will be able to collaborate effectively. In order to
provide better IT services and support, the IT department will work to incorporate cutting-edge IT
infrastructure into the system.