2. Introduction
For both the print products and the music video the same audience are targeted. Mainly, it
is aimed at the younger audience, from around 13 – 30. I think this because this generation
of music has a big effect on this age range.A lot of singers / rapper have idyllic values fro
example expensive cars, nice clothes and big houses, what these people look up to. In my
print products I have used both gold colours (symbolising money, jewellery etc.) and a
photo of the artist who is looking ‘cool’ which would the target audience would look up to
and be interested in.When carrying out the feedback I will be using questionnaires to gain
the best idea I can of what the audience think of the print products and music video.
3. TargetAudience
The target audience for my print products and music video is both males and females of the ages between 14
and 25. I think at this age the music industry has a huge impact on the child in terms of how they grow up, the
style they go for, their personality and their attitude. Ethnicity doesn’t have an impact on who my target
audience is, all ethnicities are targeted the same. It’s the same with social class, the prints and video are
targeted at all social classes and people.
The music genre I have chosen is hip-hop / rap. As a music culture this can have a huge impact on people.The
music genre attacks my chosen target audience because included in the genre comes, crazy cars, lots of
money, big houses and a lifestyle that to some people at this age, is a ‘dream’.With the age group that I have
chosen, working minimum wage jobs, or even not working at all, having nice cars and lots of cash and
jewellery is all they want.
An example of a professional music video that includes these things is ASAP Rocky – Goldie. In this video, the
majority of it is very bland colours, very black and white and faded.The producers have made sure that the
only colour in the video, is gold. Doing this shows to the audience the importance and the meaning of the
gold colour / gold jewellery. For my target audience this would instantly get them hooked on the video and
make them want to be like the artist in the video. As well as the gold, the video includes an amazing vintage
car which clearly costs a lot. As well, the location of some of the shots can inspire the audience, for example
the EifelTower.
4. When creating my questionnaires, google forms was the best software I could have
chosen to use. Being free and available to everyone, there was nothing better to use.The
interface of the questionnaire setup was very simple meaning that it was both very quick
and easy to setup my questions.There are many pre-sets to chose from, for example drop
down, list and multiple choice, which enabled me to have a very professional look on my
final questionnaire. Also, with the programme automatically saving all of my work, if for
some reason I closed it without saving, it wouldn’t need to worry.
Another way I could have distributed my questionnaire is to physically hand out
pieces of paper to people around my collage and ask them either to hand them back to
me or get them straight back on the spot. Also, I could have done a ‘round robin’ email
with loads of people copied into the email, although doing this would not guarantee that I
would receive the suitable amount of results back.
5. I attracted my target audience / demographic by using a specific house style, attractive
images and a clean layout.
The colours is used in both of my print products were slightly different but still used to
attract the demographic. In the first print product I used an image of a industrial silo.
Although not an image that will attract the target audience, the simplicity and bright
colours of the product will attract any audience, especially the target one.The colour is
present throughout the whole product which would keep the audience attracted. Also on
the other print product the only colour is gold, which for the younger target audience,
attracts them a lot. Also there is a large image of the artist, looking ‘cool’, in the centre of
the product which will also attract them.
The fonts on all of the print products are the same which is appealing for the
audience causing them to stay attracted to it. As well as keeping the audience attracted it
also gives it more of a professional, smarter look.The layout on both of the print products
is extremely simple, showing just the artist name, track list and sponsors, with an image of
the artist on the inside cover of the CD pack.
6. In the music video, we used a huge variation of shots and angles to keep the video
interesting and to keep throughout the video meant that the audience would not get
confused at what they are watching.Also, we made sure that a clip was never too long and
always switched between different shot types, angles and lengths. the audience attracted
to the video.We kept the shots in quite rural settings, keeping to the same theme and
using the same two models that have been used on the digipaks. Doing this meant that
the audience could feel more of a connection to the music video.
In the short videos from the audience that I filmed, they highlighted that the strongest
parts of the music video were, the cuts on certain beats were good, keeping the same
setting and theme throughout the music video, having the same edits throughout the
video and the lip-syncing in the video were all very strong.
7. Conclusion
It is important to listen to audience feedback, because the ideas that they have maybe
better or different to the original ideas of the group.This means that the product/s could
be of a wider variety. Multiple people’s inputs are better than the work of just one person.
So getting ideas of other people and applying them to your work means a potentially
better piece.
It is important for my music artist to appeal to a wider audience because, with a bigger
name, the audience is more likely to know who it is, so is a lot likelier to be interested in
the product. If you chose an artist who was only big in one country, the wider audience
wouldn’t be as interested.
