1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry
2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year
3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review
4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.
5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.
7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.
8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.
9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.
10. Advertisement
With an annual spend of 29 billion U.S. dollars in
2019, the United Kingdom (UK) is Europe’s top-
performing market when it comes to advertising
spend and the fourth largest globally after the
United States, China and Japan.
https://www.statista.com/topics/1747/advertising-in-the-united-kingdom/
As of Q1 2020, there are 2.6 billion monthly active
Facebook users. (Statista, 2020)
(Source: https://www.hubspot.com/marketing-
statistics)
As of April 2020, LinkedIn's number of users in the
U.S. reached 160 million, making it the country with
the most users in the world. (Statista, 2020)
(Source: https://www.hubspot.com/marketing-
statistics)
13. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
14. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.
15. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
This information can be presented with graphics, typography and a colour
scheme.
16. Richard Donner. Director
16 Blocks, X-15, Salt and Pepper, superman
Born: April 24, 1930
Profession: Film director
Nationality: United States
Richard Donner, original name Richard Donald Schwartzberg, (born April 24, 1930, New York City,
New York, U.S.), American film director who emerged in the 1980s as one of Hollywood's most
reliable makers of action blockbusters, most notably the Lethal Weapon films.
Richard Donner is an American director and producer of film and television and occasional comic-
book writer. After directing the horror film The Omen, Donner became famous for directing the first
modern superhero film, Superman, starring Christopher Reeve.
Donner later went on to direct movies such as The Goonies (1985) and Scrooged (1988), while
reinvigorating the buddy film genre with the Lethal Weapon film series. He and his wife,
producer Lauren Shuler Donner, own the production company The Donners' Company, most well
known for producing the X-Men film series. In 2000, he received the President's Award from
the Academy of Science Fiction, Fantasy & Horror Films. Film historian Michael Barson writes that
Donner is "one of Hollywood's most reliable makers of action blockbusters".
17. Donner started his career with hopes of acting. He got a bit part in a TV show directed by
Martin Ritt, who encouraged Donner to become a director instead. Ritt hired Donner as
his assistant. Later, Donner got a job at Desilu, where he directed commercials
Education: Attended Packer Junior College; studied theatre and business at New
York University. Addresses: Office—Donners' Company, 9465 Wilshire Blvd., Suite
430, Beverly Hills, CA 90212. Agent—William Morris Agency, One William Morris
Place, Beverly Hills, CA 90212. Career: Director, producer, writer, and actor.
19. What are you currently doing to pursue a career in your chosen field?
Right now what I'm doing is doing level 3 media in college I have only just completed level
2 media after I've completed this course, I'm either going to consider going to university or
most likely look for some experience in media and then look for a full-time job.
20. What do you plan to do next in the pursuit of your chosen field?
I will be considering whether or not I got to university to get further education in the
chosen filed that I want to go into, or I will be looking for some real-life experience and
then from their looking for a full-time job in my chosen field.
21. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
The course that would help is one at York university which is a
media course the entry levels are, this course will help me
understand how media works more
The course that would help me is one at Leeds university which
is a media course the entry levels are, this course will help me
have a deeper understanding of the course
22. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
The work experience I think would help me for my future career would be if I could
see how a company does editing when it comes to an advertisement a place where I
could get experience would be john Lewis or something like that, I believe this will
help me as I am able to see how they animate and how they edit
their advertisement.
23. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
I think the skills that I need to improve on would be getting better with my graphics
tablet so I can get better characters when I draw so if I am animating, I will be able to
get a better picture/ product, a way for me to be able to get better as this is just to
keep practicing at it. Lastly another skill I would want to improve on is on learning
how to use aftereffects as this will get me a better product and better transitions.
24. In 5 years time I will…
I will be hopefully having a part time job whilst I look for a big company that I could
work for as I will be wanting to work my way up to the top where instead of
listening and making what someone wants, I'll be producing the product and making
it myself as I will be able to be more free with my creations
26. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.
28. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.
