This document outlines the tasks and assessments for Unit 3: Introduction to Professional Practice. Students will research careers in the creative media industry, create an illustrated guide and practitioner profile. They will produce a 5-year plan and complete a music video process log and end of year review reflecting on their skills and development. The tasks aim to help students investigate progression opportunities and understand professional working practices in the industry.

1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Illustrated Sector Guide

7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.

8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.

9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.

11. Practitioner Research

12. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

13. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

14. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.

15. Hannah Lux Davis – Music video Director
Hannah Lux Davis is 34 years old, born on May 17th 1986 in Bellevue,
Washington in the United States. She has a few occupations that she has
worked with throughout her life: director, makeup artist and editor. Hannah
has been working with these occupations through the years from 2006 to the
present day.
After finding herself inspired by music videos while growing up, Hannah
decided to teach herself how to edit by downloading videos and images and
putting them together on her laptop. She also has a reading disability called
exophoria making it hard for her to register letters and she has double vision
most of the time. Her first paid gig as a production assistant in the industry
proved to not be her type of thing so
she soon switched gears to become a makeup artist ultimately bringing her
closer to the set and people she admired. At the age of 27, Hannah got her
first big break at making a video for rap artist “Lil Wayne”. She then went on
and directed videos for artists like Ariana Grande, Demi Lovato, Miley Cyrus,
and Nicki Minaj. She is also as multiple MTV VMA nominee.

16. Hannah’s Educational Background
In 2003 aged 17, Hannah attended a summer film camp with the New York Film Academy in Los
Angeles. She had to move from Washington to Los Angeles for the summer.
In 2004 she joined the Los Angeles Film School, which gave her more room to grow within the sector.
Hannah eventually found an unpaid internship at Revolver Films. She became a runner, and eventually
started taking paid jobs as a PA for different production managers.
In 2oo6 at the age of 21, she started at the Cinema Makeup School, as Makeup was something she
enjoyed and was good at. This was also a way for her to meet the right people.
Hannah was later introduced to an agent who represented directors, and connects them with artists
and labels. She would be sent tracks to listen to and she would write treatments for the videos.
Her career continues to flourish and she now works as a music video director with some of the top
music artists in the industry.

17. Hannah’s Employment Background
Hannah worked as a PA on one video, "Hurt," for Christina Aguilera.
As a makeup artist she worked on low-budget feature films which led to her being an
assistant makeup artist on a Budweiser commercial.
In 2010 she created a video for a band called “The Twin Atlantic” from Glasgow.
She created a crucial video, the Lil Wayne video for "Love Me" featuring Future and Drake.

18. Hannah’s Notable Works
Hannah is most known for directing the music videos for Ariana Grande’s hit singles,
Breathin, Thank U, Next, Break Up With Your Girlfriend I’m Bored and 7 Rings.
She also directed the colourful, ’60s-inspired High Horse video for Album of the Year
winner, Kacey Musgraves.
In 2013 she won the best hip-hop video of the year at the MVPA Awards for “Love Me”
She most recently directed the music video for “Don’t call me Angel” For the new Charlies
Angels movie 2019 with Miley Cyrus, Lana Del Ray and Ariana Grande
Hannah is currently working on a feature length documentary called “ Simply Complicated”
about Demi Lovato and her struggle with bipolar disease.

19. Quotes:
“I love being able to influence culture the way that I was influenced and tell a story from a
female's point of view”
“You never know what magical thing will inspire you”
“I definitely prefer working with female artists. We feed off each other's energy and it feels
empowering on both sides — for them and for me.”
“The world of music videos felt like a place where there were no rules. I loved that you
could tell a story and get really wild creatively.”
“A big part of my job is getting in the mindset of the artist.”

20. Summary
Hannah is an inspiration as a female within the music video industry. Being female has
worked to her advantage as its clear from who she works with that female artists feel
more comfortable working with her. A female’s outlook appears to be sought after in the
industry, and it’s exciting that more brands/artists are recognising this.
Her life has thrown her challenges along the way which have sent her off in different
directions, to eventually achieve her goal of music video director. Hannah went from on-
set makeup artist to one of the most in-demand music video directors in the industry. She
hasn’t let her disability exophoria stop her, I too have a disability “Type 1 Diabetes” and
she gives me the belief that disabilities do not hold you back. Hannah gives me the
confidence to try new things as I am still unsure what I want to do just yet and who knows
what direction life will take me?

21. 5 Year Plan.

22. What are you currently doing to pursue a career in your chosen field?

23. What do you plan to do next in the pursuit of your chosen field?

24. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.

25. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?

26. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.

27. In 5 years time I will…

28. Music Video Process Log

29. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.

30. End of Year Review

31. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

32. Which productions have worked/not worked?

33. How you have managed your time?

34. What skills you have developed?

35. How you have worked with others?

36. How you organised your time, resources and equipment
throughout the year?

37. Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take