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1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Illustrated Sector Guide

7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.

8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.

9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.

11. Fashion journalism/brand
communication, social media
Branding and communication is an important part and
tool of brand management and developing a company
brand and they use marketing to promote products,
services and brands to different audiences roles could
involve:
-creating marketing plans
-organising trade shows
Customer events
-managing the marketing budget
-developing marketing materials
-social media handling
Alternatively you could be writing copy or designing
brochures for clients.
Hours can typically range between Monday to Friday 9
till 5 depending on the rote you go down.
Salaries start around £16,000-24000
Media studies for qualifications at university but also
not much qualification as the main focus is a strong
mind set and hard working.
Fashion journalism writes about clothing and
accessories for newspapers magazine and
websites. They might attend fashion shows and
study designer and celebrity fashions to pinpoint
trends. They also might be required to get
information by inducting interviews with
designers or researching the industry.
Entry requirements 112 UCAS points (can vary
depending on the university)
Jobs which you can get from this are:
-fashion journalist/fashion writer
-fashion editor
Average makes around £38,715
Opportunities when being a fashion journalist are
being able to travel various locations and meet a
wide range of contacts within the fashion industry.
Skills needed are:
-be passionate abut fashion and the latest trends
-being able to work independently
-have a unique writing style
-good understanding of the media industry

12. Practitioner Research

13. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

14. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

15. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.

16. SUZY MENKES
Born 24th
December 1943 in Buckinghamshire
Suzy is a British journalist and fashion critic.
Early life, Education and Experience:
She was educated at Brighton and Hove high school.as a teen she moved to Paris to study
dressmaking in the 1960s her landlady gained her entry into her first couture show at Nina
Ricci which sparked her interest in high fashion. Once she returned from Paris, she read
history and English literature at Newham college, Cambridge whilst in college she became
the first female editor of the college newspaper. After college
she worked for the times reporting on fashion. In addition to
her journalism she has written several books particularly on
British royal style.
At 24, Menkes took her first job as a fashion journalist at the
London Evening Standard.
After 25 years commenting on fashion, she left in 2024
saying “the tribute left me.it morphed into the international
New York times. It was ideal to move, and my new job is a
terrific idea because is there anything more international than
fashion?”
In 2024 she then was the online voice of vogues working as
“a critic and reporters on vogues websites across the world”
Skills:
Menkes is known for her sharp critiques, both positive and
negative in 1990s she caused a stir by declaring that channels handbag was “over”.
-deep commitment to upholding an excellence in what she does.
-she prides herself on seeing the bigger picture, life to her is more than prettiness
glamorous the industry deems itself.
-writing is her lifelong love.
-confident women
Menkes released her own podcast (and has books), creative conversations she discusses the
reality of being the first woman to lead the brand, feminism, couture and growing up in a
fashion family.
Quotes:
- ‘the way that people dress makes them part of an army, dressed in their own uniform,
determined to do something’
- ‘we know that creative people have all sorts of demons’
- ‘clothes as much as music have an eerie echo of time and place’
- ‘my clothes are fabulous-colourful, fun and by some very special designers they deserve a
better life than being sleeping beauties in a bed of tissue inside a truth’

17. 5 Year Plan.

18. What are you currently doing to pursue a career in your chosen field?
I am currently in college and I previously studies level 2 media studies in my first year
(distinction) which I really enjoyed learning different projects and I am now currently
studying level 3 media studies in level 2 for my final project created a magazine two page
spread and cover which really made me have a better understanding on the design aspect I
revolved this around fashion because that’s something which I want to pursue onto. I also
created a website for my own clothing brand as a practice to help me out within the future.
Now in level 3 I have previous experience which has helped me to use premier and
Photoshop a lot more professionally and I am still learning and once I finish this course I
should know most aspects of the technology and media. These will help a lot for after
college and experience for the grades which jobs will look for.

19. What do you plan to do next in the pursuit of your chosen field?
Continue with level 3 with this year and next and come out with a grade which I will be
aiming for (distinction) and then After college my plan so far is university to study a course
related towards the fashion category of journalism or branding and social media. If I
decided to not go to university I think I would begin working for a brand to promote their
branding but so far I am thinking of university if I was to get into the course I plan to apply
for.

20. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
FASHION PROMOTION:
-Manchester Metropolitan University
-this course offers a creative and dynamic approach
to studying promotion in the fashion industry. It ill
allow you to explore; fashion photography and film,
digital communication, fashion styling, social media,
website design, journalism and brand communication.
QUALIFICATIONS: UCAS points 104-112
3 YEARS
4 YEARS sandwich
I think this would help me because it involves more
than one focus and involves the two things, I want to
do so I can learn both aspects and pic my favourite
one and the course overall sounds good and the
location I like.
FASHION BRANDING WITH
COMMUNICATION:
-Leeds Arts University
-explore a diverse range of fashion branding,
have opportunities to develop skills in
creative direction and styling, image making,
editorial copy, advertising, fashion films.
QUALIFICATIONS: UCAS points 112
3 YEARS
I think this would help because yet again I can
develop my understanding with different skills
and be able to focus on parts which I enjoy
the most and this isn’t a far location for me.
FASHION BRANDING AND COMMUNICATION:
-Birmingham city University
-range of creative media (creative styling, graphics, print and digital design, branding
and journalistic writing) associated with the fashion industry.
UCAS 112
Full time (3 years),sandwich (4 years)
This course is like my others and involves the same skills I will learn and journalism all
in one this is also a new location and is far but worth the travel.

21. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
I think the best work experience for me would be in a fashion industry or business because then I
am able to get a real experience into the fashion world and how clothing business make their
business work this will help me to gain a lot of experience and new skills, ways I can find work
experience is mostly online nowadays on job sites looking for workers or within a university
helping me for experience or through social media. If I could pick one place, I think I would
choose PRETTYLITTLETHING because this is my favourite online clothing store which I always shop
at and is an inspiration to me I also like the model side of this too and it would give me a good
idea how to start up my own business just like there's.

22. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
Skills:
-visual communication
-research skills
-creativity
-hard work
-changing trends
-keen eye for detail
-analytical skills
-good head for business
-curiosity
Whilst doing media in college I can improve these
skills by becoming more creative within photoshop
and the designing aspect of magazines and learn a lot
newer techniques and experiences I can also learn
these skills in university and work experience mainly
by finding out my strengths and weaknesses and
knowing what I need to improve on because I think I
am already successful with most of this skills needed.

23. In 5 years time I will…
In 5 years time I am hoping to either be in my last year of university or finished and having a
job in the fashion industry nothing specific yet as when I go to uni I will experience with
different parts to pick which I would want to focus on mostly once I've finished uni I also want
to be starting my own clothing line this could be just clothes or just swim wear. I want to be
living in Manchester as this place has many opportunities with the fashion industry, I also
want to have more business and begin on creating this like beauty whilst still having a fashion
job.

24. Music Video Process Log

25. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.

26. End of Year Review

27. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

28. Which productions have worked/not worked?

29. How you have managed your time?

30. What skills you have developed?

31. How you have worked with others?

32. How you organised your time, resources and equipment
throughout the year?

33. Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take