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narrato
Content
Marketing
Case
Study
CONTENT MARKETING STRATEGY
The Pearler blog
What is Pearler?
Collaborations with other brands
The Pearler Community forum
Pearler on social media
CONTENTS
The Pearler podcast – Get Rich Slow Club
Comparison posts
narrato
WHAT IS
Pearler is an Australian long-term
investing platform that helps
individuals invest in exchange-
traded funds (ETFs), shares, and
funds.
narrato
Honest, realistic, and useful
content on long-term investing
Does not focus on shortcuts to
get big returns fast
Neat categorization of blog
The Pearler blog
narrato
Content by experts from other
popular brands
Fresh perspective and expert
advice on various financial topics
Easier to reach a wider audience
Collaborations with
other brands
narrato
Product comparison blog posts
published frequently
They share honest reviews
Helps gain audience trust
Comparison posts
narrato
Users encouraged to ask questions
and find answers
Content and discussions provide
valuable insights to develop useful
content
The Pearler
Community forum
narrato
Instagram: Funny memes,
informative carousels, reels, and
occasional promotional posts
LinkedIn: Educational blog
content, event news, and other
such informational content
YouTube: Podcast, webinar
recordings, event recordings
Focus on audience-centric content
Pearler on social
media
narrato
To help beginners turn into
knowledgeable, experienced
investors over time
Great way to connect with young
audience
The Pearler podcast
– Get Rich Slow Club
narrato
Thank
You
https://narrato.io/blog/pearler-content-marketing-
case-study/
Find the complete case study on the Narrato blog.
17
narrato

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Pearler Content Marketing Case Study