At Pearler, content is king! See how the Australian investing platform is leveraging the power of content to drive success for the platform and its users.
This SlideShare post covers the following -
*What is Pearler
*The Pearler blog
*Collaborations with other brands
*Comparison posts
*The Pearler Community forum
*Pearler on social media
*The Pearler podcast – Get Rich Slow Club
You can find the complete content marketing case study here - https://narrato.io/blog/pearler-content-marketing-case-study/
2. The Pearler blog
What is Pearler?
Collaborations with other brands
The Pearler Community forum
Pearler on social media
CONTENTS
The Pearler podcast – Get Rich Slow Club
Comparison posts
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3. WHAT IS
Pearler is an Australian long-term
investing platform that helps
individuals invest in exchange-
traded funds (ETFs), shares, and
funds.
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4. Honest, realistic, and useful
content on long-term investing
Does not focus on shortcuts to
get big returns fast
Neat categorization of blog
The Pearler blog
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5. Content by experts from other
popular brands
Fresh perspective and expert
advice on various financial topics
Easier to reach a wider audience
Collaborations with
other brands
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6. Product comparison blog posts
published frequently
They share honest reviews
Helps gain audience trust
Comparison posts
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7. Users encouraged to ask questions
and find answers
Content and discussions provide
valuable insights to develop useful
content
The Pearler
Community forum
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8. Instagram: Funny memes,
informative carousels, reels, and
occasional promotional posts
LinkedIn: Educational blog
content, event news, and other
such informational content
YouTube: Podcast, webinar
recordings, event recordings
Focus on audience-centric content
Pearler on social
media
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9. To help beginners turn into
knowledgeable, experienced
investors over time
Great way to connect with young
audience
The Pearler podcast
– Get Rich Slow Club
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