This presentation was given at BrightonSEO and talks about the elements that make content Newsworthy. Using examples it goes through how brands can build processes to continuously create and leverage newsworthy content. For a write up on the presentation check out this post: http://www.blueglass.co.uk/blog/secrets-newsworthy-content-brightonseo-presentation/
9 Ways to Create Engaging Content #ContentMarketingShowOben8 UG
Motivational Content Stories for the Downtrodden was created by Chelsea Blacker for the Content Marketing Show in London on 17 July 2014. The talk focused on three challenging industries where creative content marketing ideas need to overcome a multitude of challenges to drive effective results.
For the gambling industry, BlueGlass focused on bringing the excitement of poker as a sport to life for the general public.
For nutrition industry, we created digital experts and focused on a content hub in accordance with Do Know Go.
For the B2B industry, we supported internal staff becoming brilliant thought leaders in the events management space online.
How to Use Content Marketing to Generate Engagement and Coverage Cision
Content marketing may be a purchase trigger, but a content-only strategy will leave you short of your goals. It takes great content plus savvy PR promotion to increase awareness, coverage and leads.
How to Use Content Marketing to Generate Engagement and Coverage dispels the myth of “build it, and they will come.” It instead focuses on how to integrate PR and content marketing for an increased ROI.
With this white paper, you’ll learn how to:
* Create content that entertains, visually engages, and informs
* Optimize content marketing for your customers and the media
* Develop a content marketing ecosystem that bridges the PR and marketing teams
Learn how to generate the awareness and coverage your brand needs with How to Use Content Marketing to Generate Engagement and Coverage now! http://bit.ly/1n3TPnY
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in business to business (B2B) marketing, where decisions are often guided by these factors.
In this Lucidchart diagram, we take a deep dive into B2B content marketing: what it is, how to develop a comprehensive strategy, and a few B2B marketing quotes from influential content leaders in the space.
9 Ways to Create Engaging Content #ContentMarketingShowOben8 UG
Motivational Content Stories for the Downtrodden was created by Chelsea Blacker for the Content Marketing Show in London on 17 July 2014. The talk focused on three challenging industries where creative content marketing ideas need to overcome a multitude of challenges to drive effective results.
For the gambling industry, BlueGlass focused on bringing the excitement of poker as a sport to life for the general public.
For nutrition industry, we created digital experts and focused on a content hub in accordance with Do Know Go.
For the B2B industry, we supported internal staff becoming brilliant thought leaders in the events management space online.
How to Use Content Marketing to Generate Engagement and Coverage Cision
Content marketing may be a purchase trigger, but a content-only strategy will leave you short of your goals. It takes great content plus savvy PR promotion to increase awareness, coverage and leads.
How to Use Content Marketing to Generate Engagement and Coverage dispels the myth of “build it, and they will come.” It instead focuses on how to integrate PR and content marketing for an increased ROI.
With this white paper, you’ll learn how to:
* Create content that entertains, visually engages, and informs
* Optimize content marketing for your customers and the media
* Develop a content marketing ecosystem that bridges the PR and marketing teams
Learn how to generate the awareness and coverage your brand needs with How to Use Content Marketing to Generate Engagement and Coverage now! http://bit.ly/1n3TPnY
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in business to business (B2B) marketing, where decisions are often guided by these factors.
In this Lucidchart diagram, we take a deep dive into B2B content marketing: what it is, how to develop a comprehensive strategy, and a few B2B marketing quotes from influential content leaders in the space.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
What skills should you be training? And what skills could you be selling? - ...David Christopher
This presentation was designed for the National Convention of the Western Association of University Publications Managers. It explains the success of BigWing Interactive, a digital marketing agency within The Oklahoman media company that as of 2016 had grown to $6m revenue in five years almost entirely off of its own profitability. The lessons of BigWing can be replicated by university publications, in fact they have some unique competitive advantages in the space. It happens that the skills they should be training to foster successful journalists today are also skills that brands and agencies are hungry for - the booming market of digital marketing.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
11 Content Marketing Predictions for 2015Nextpoint
Though content marketing is maturing as an industry, 2015 is likely to see some wild new trends. Our content thought leaders dish on everything that lies ahead this year, from futuristic concepts like "smart content" and wearables to throwbacks like custom print magazines.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
How to Use LinkedIn for Exposure and Lead GenerationStephen Jones
If you’re “on LinkedIn”, but not using it to educate your target audience, build your community or mine it for leads – then you’re wasting the most powerful social platform a business person could ever ask for!
If you’ve been to workshops and webinars that show you how to setup your profile – and you’re past that point – then download and use this powerful presentation to grow your exposure and leads using LinkedIn. You will get a “walk-thru” showing you how Stephen’s team at LinkedInsite.com generates social exposure and generates leads for his clients using LinkedIn.
Everyone can do content marketing, but not everyone knows how to turn articles into cold hard cash.
In this masterclass you'll learn how to create a laser focused content strategy for your targeted focus group and how to use tracking and attribution data to create a content sales feedback loop to maximize the ROI of your content marketing strategy.
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
What skills should you be training? And what skills could you be selling? - ...David Christopher
This presentation was designed for the National Convention of the Western Association of University Publications Managers. It explains the success of BigWing Interactive, a digital marketing agency within The Oklahoman media company that as of 2016 had grown to $6m revenue in five years almost entirely off of its own profitability. The lessons of BigWing can be replicated by university publications, in fact they have some unique competitive advantages in the space. It happens that the skills they should be training to foster successful journalists today are also skills that brands and agencies are hungry for - the booming market of digital marketing.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
11 Content Marketing Predictions for 2015Nextpoint
Though content marketing is maturing as an industry, 2015 is likely to see some wild new trends. Our content thought leaders dish on everything that lies ahead this year, from futuristic concepts like "smart content" and wearables to throwbacks like custom print magazines.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
How to Use LinkedIn for Exposure and Lead GenerationStephen Jones
If you’re “on LinkedIn”, but not using it to educate your target audience, build your community or mine it for leads – then you’re wasting the most powerful social platform a business person could ever ask for!
If you’ve been to workshops and webinars that show you how to setup your profile – and you’re past that point – then download and use this powerful presentation to grow your exposure and leads using LinkedIn. You will get a “walk-thru” showing you how Stephen’s team at LinkedInsite.com generates social exposure and generates leads for his clients using LinkedIn.
Everyone can do content marketing, but not everyone knows how to turn articles into cold hard cash.
In this masterclass you'll learn how to create a laser focused content strategy for your targeted focus group and how to use tracking and attribution data to create a content sales feedback loop to maximize the ROI of your content marketing strategy.
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Everything You Need to Know About Local SearchKevin Gibbons
It's always a challenge for small businesses to challenge vs the big brands in Google. Kevin shares his top tips to make an impact in local search by highlighting examples of how to win online.
Finding things to write about can be difficult for bloggers. Here is how to get the most out of your content by using resources already available to you.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
30 Ways to Make Your Content Marketing REALLY WorkKevin Gibbons
Kevin Gibbons shares 30 content marketing tips to make your campaigns really work. Looking at the mix of SEO, content strategy, creativity and promotion.
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
7 Trends In Content Marketing In 2024.pdfkartik290054
Dive into the future of content marketing with this comprehensive presentation exploring 7 key trends shaping the landscape in 2024!
We'll unpack the rise of AI-powered content creation tools, delve into the power of interactive content, and discover the comeback of long-form content. Learn how to leverage user-generated content for authenticity and explore the booming world of short-form video content. We'll also guide you on optimizing for voice search and navigating the evolving landscape of social media marketing.
Packed with actionable insights and practical strategies, this presentation equips you to craft compelling content that connects with your audience, drives engagement, and fuels business growth in 2024 and beyond!
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Unless we live on the moon, it has become apparent that 20th Century sales and marketing tactics won't cut it in the post-pandemic world.
The tectonic plates that formed our fundamental assumptions about interacting with other people are shifting under our feet, and business leaders are scrambling to find their balance.
Read this short eBook for some actionable insights.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
21. Tell the audience what they want to hear, not just what the
brand wants to tell
*Or at least use what the audience
is interested in as a framework for
the content you develop –PR Newswire
26. Understand what
assets are
available
Statistics help to put things in perspective –
people love that!
Find it where you can: yougov.co.uk, Google
Trends, Insights
Find insights by comparing similar studies
Be careful about credibility!
28. Stay on top
of the
industry
Media enquiries – HARO, Response Source,
JournoRequest, PR Newswire
Make journalists come to you – Let them know
your expertise
Go to events – Make connections, know what
you are able to offer
Always be adding value to the conversations
29. Stay on top
of the
industry
Timing
Attention
Emotion
31. Be careful with Newsjacking
Bring it back to your industry and relatable to your audience
Always ensure that you are adding value – don’t just report!
Don’t be afraid to be controversial – as long as it reflects your
brand
Speed > Perfection
35. @therustybea
r
Create a
dialogue with
your customers
to find the
stories
Find your advocates – Social Media, forums,
reviews
Customer surveys – Be imaginative!
Facilitate UGC – community forums
Tell stories about the way your products affect
your customers lives
36. @therustybea
Create a dialogue with your customers to find the storries
Diamond Dallas Page - Youtube
10xEmotion
Attention
Credible
Impact
41. Entice users
into owned
properties
Social Media – For regular updates
Onsite or Microsite – For further information
Email lists – For more in depth stories
43. Track and segment users
Content Groupings Custom Segments
First exposure vs
Brand aware
Micro-conversions
Channel & content
sequencing
Attribute business
value
44. Track and segment users
Identify and compare performance from users exposed to
different campaigns and content
Converting
Users
Exposed
to content
45. In summary
• Newsorthiness
1. Timing
2. Emotion
3. Attention
4. Impact
5. Credibility
• Understand the Marketing/Content Marketing Process
• Put the processes in place to continually be newsworthy
1. Influencers not copywriters
2. Understand the available assets
3. Stay on top of the industry
4. Be careful with Newsjacking
5. Create a dialogue with your customers
Statistics help to put things in perspective – people love that!
Find it where you can: yougov.co.uk, Google Trends, Insights
Find insights by comparing similar studies
Be careful about credibility!
Media enquiries – HARO, Response Source, JournoRequest, PR Newswire
Make journalists come to you – Let them know your expertise
Go to events – Make connections, know what you are able to offer
Always be adding value to the conversations
Bring it back to your industry and relatable to your audience
Always ensure that you are adding value – don’t just report!
Don’t be afraid to be controversial – as long as it reflects your brand
Speed > Perfection
Find your advocates – Social Media, forums, reviews
Customer surveys – Be imaginative!
Facilitate UGC – community forums
Tell stories about the way your products affect your customers lives
Social Media – For regular updates
Onsite or Microsite – For further information
Email lists – For more in depth stories