Product-led content can be a powerful tool in driving growth for a business by educating, attracting, building trust, and improving SEO. In this post, we take a look at some tips to create product-led content that drives marketing-led growth - 1) Understand your target audience and their problems 2) Highlight product features that address these challenges 3) Build trust through user-generated content and customer stories 4) Ensure solid SEO to make your product-led content discoverable 5) Test and experiment with variations in your content 6) Create product-led content for all stages of the sales funnel 7) Focus on educating your audience rather than selling To know more about developing a solid product-led content marketing strategy, read the complete article on the Narrato blog. https://narrato.io/blog/how-to-drive-marketing-led-growth-with-product-led-content/

1. Drive Marketing-led Growth
with Product-led Content
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2. Understand your target audience and their problems
Highlight product features that address these
challenges
Build trust through UGC and customer stories
Ensure solid SEO to make your product-led content
discoverable
Test and experiment with variations in your content
Create product-led content for all stages of the sales
funnel
Focus on educating your audience rather than selling
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Contents
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3. 1. Understand your target
audience and their problems
Use ChatGPT to research audience needs
Find out what they're talking about on social
media
Go through Google's ‘People Also Ask’ and
‘Related Searches’ sections
Tailor your content to address audience's
pressing needs
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4. 2. Highlight product features
that address these challenges
Highlight relevant features
Show your audience how a product can
help them
Use customer-centric approach
Position your product as a solution to
audience's pain points
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5. 3. Build trust through UGC and
customer stories
Ask customer success teams to approach
customers to help craft these case studies,
UGC
Give real-world examples where your
product helped other customers
Great way to build trust with your
prospects
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6. 4. Ensure solid SEO to make your
product-led content discoverable
Keyword optimization
Link-building strategies
Pay close attention to content structure
Use visuals
Pay attention to SEO
Use Narrato's SEO content brief generator
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7. 5. Test and experiment with
variations in your content
Change things up and experiment from
time to time
Test multiple variations of content
Use Narrato AI writing tools to experiment
with different styles of writing
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8. 6. Create product-led content for all
stages of the sales funnel
Top-of-the-funnel product-led content:
Introduce audience to product without
pushing them to purchase
Middle-of-the-funnel product-led
content: Help audience compare your
product to other alternatives
Bottom-of-the-funnel product-led
content: Convince them to take action
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9. 7. Focus on educating your audience
rather than selling
Focus on helping the customer
Wherever you mention your product, make
sure its educating the audience in some
way
Employ customer-centric approach
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10. Thank You
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To learn more about using product-led content for driving
marketing-led growth, read the complete article.
https://narrato.io/blog/how-to-drive-marketing-led-
growth-with-product-led-content/