Step by step how to leverage LinkedIn to achieve business goals.

1. Achieving Goals on LinkedIn Prepared for Brian Hunter, CEO of SCA Group 09/23/2011 By Devon George Twitter: @dgeorge

2. Questions Goal(s) ? Registration for the conference*** Creating a relationship with potential registrants Becoming more influential on LinkedIn*** Sharing Information about QUATRAIN Becoming a recognized expert or authority *** Who can help you accomplish each goal? Specific people Specific groups What does each person need to hear to motivate them to action? Questions they ask themselves Question other people ask of them (bosses, clients, etc..) How do you engage these people in a non-salesy way? Educate – curate clean & easy to consume content Interact – show you listen, others will listen to you Support – where do they share their thoughts, where do they listen?

3. The Connex Group 8th Strategic Investments Forum Groups that have members that can help you achieve your goals… -Find a couple groups How do they operate? Do people post articles? What type of interactions are most effective? Be a consistent voice in the group, an authority Post intriguing & useful content (articles by trusted sources, events, etc..) Comment on other contributors posts Do not spam the group or waste time Influencers - embrace, and interact with, them Who solicits good feedback within the group (comments, likes, etc..)?

4. Action Items Make a schedule to assure you interact and post regularly Look for new groups to join, you can reach out to individuals in any group directly through Linked-In Track what works and do more of it. If people respond well to a post, comment or event you’re doing something right. REPEAT.