Nagendra J S provides a summary of his career objective, work experience, skills, and education. He has 1.5 years of experience in research, business development, and sales for HM Group real estate company. His skills include search engine optimization, social media marketing, content creation, and lead generation. He is pursuing a post-graduate program in e-commerce and digital marketing and holds a Master's degree in Business Administration.

1. Nagendra J S Email: nagendra.achar@iiec.edu.in
IIEC, 22nd Floor, WTC Centre, Bangalore Mobile Number-9164332153
Career Objective
To achieve high career growth through continuous learning & to obtain challenging positions to further develop
My skills as a good professional in Digital Media Field.
Work Experience
1.5 Years core experience in Research &Business Development, Corporate sales, [Real estate Marketing].
Executive Summary
 1.5 Years’ of Experience with HM Group in Corporate Sales, Research and Business Development.
 Rewarded Best Employee as for increasing 20% of leads By Sales and Marketing Head HM Group.
 Lead generation through Marketing Campaign (ATL, BTL, TTL)
 Successfully Completed project from Indian Institute of E-Commerce in the area of real estate.
Knowledge About:
1. Search engine optimization
2. Keyword research
3. Google analytics
4. Google Ad words
5. Email marketing
6. Social media marketing
7. Content Development ( Blogging, eBooks, Whitepapers, Case Studies, Info graphic, Article Writing
etc.)
8. Lead Generation through landing Page. Eg site: assetschampion.com

2. Personal Competencies
 Computer skills
 Internet skills
 Team Handling Skills
 Negotiation Skills
 Communication Skills
 Presentation Skills Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)
Organization Details
Company Name: HM Group
HM Group which started in 1991 is one of the top builders in Bangalore, a status which it has reached by
Earning the trust of thousands of customers with promised quality and excellent value. It has credit 57
Residential & commercial projects developed in 28 prime locations in Bangalore and several more upcoming.
Duration: From 9th March 2015 to 31 August 2016
Designation: Research and Business Development Executive
Job Responsibilities
 Building, Maintaining and Retaining Healthy Business relations with Corporate Clients to generate more
Business from Existing Clients.
 Generating Leads through Continuous BTL Campaigns, Building good relationship with Corporate Clients.
 Identify New Potential Customers for the Business Development.
 Analysing Competitor Activities and Reporting to Sales and Marketing Head.
Commercial Real Estate
A) Market Research
 Where we have commercial projects in Bangalore in around that project i did survey.....

3.  Competitor’s project and finding out the project Area, basic price, floor escalation charges of the
competitors based on these criteria.
B) Business Development
• Nasscom HR Summit at Chennai: We participated in this event as sponsored and we got 40000 employees
data base and 2000 IT companies’ details.
• We did e-mail marketing and cold calling to all the banks senior level management regarding our HM Tech
park commercial place.
• Every day we were sending mail to all international retailers.
• We have participated CEBIT Event also.
• Working closely with the marketing team to produce any sales collateral required for the target market.
• Reporting business trends and area performance to the Sales Manager’s.
• Developing & maintaining successful business relationships with all prospects.
• Identifying what customers want.
• Planning and organizing the day to ensure all opportunities are maximized.
Residential Real Estate
A) Market Research
• Attending meetings and Business Conferences and Updating the Industry information.
• Maintaining the Quality of services for company's Goodwill and getting more bookings with the help of
effective Market Research.
• Market Research (Skilled in conducting competitor analysis to study market trends / competitor moves thus
achieve the market share)
• Where we have our residential projects in Bangalore, in and around that project i did the survey.
• I collected basic price per sq ft, Built up area, carpet area, amenities, and future development chances,
collected the brochures of that projects for further references, floor escalation charges, down payment,
In Bangalore South, North, East and Central.

4. B) Business Development
• Develop and maintain broker's network effectively and contribution through channel sales.
• All marketing activities done along with marketing team, Sales team and management.
• Handling The Residential Township project HM WORLD CITY at South Bangalore.
• ATL & BTL Campaign Conducting (Corporate Campaign, Bank Campaign, Apartment Campaign, Internal Expo,
Expo Participation, Portals Handling)
• Lead Generation
• PR events participation & Conducting
• Sponsorship negotiation
• Track record of consistently achieving Enquiry generate targets through all BTL Campaigns
• Cold Calling
• Preparing the Marketing plan with the help of team members
• Conducting and taking active participation in Exhibitions and Promotions.
• Proper coordination with team executives and various departments.
• Controlling of back office staff to update records and financial transactions.
Achievements
 Increased Sales by 20% in HM Group.
 Rewarded Best Employee of Sales and Marketing Team for lead generation by Sales and Marketing Head HM
Group.
 Successfully done BTL Campaign’s in IT Park and Commercial Banks.
 Awarded as good leader in live life program.
 Participated in entrepreneur Fest Jyothinivas college.
 Worked as an Organization committee member in college fest JET in the year 2012-2013.
 Worked as a volunteer in college fest JET in the year 2011-2012.
Educational Qualifications
 Pursuing PGPM in E-Commerce of Digital marketing from Indian institute of E Commerce
 Master of Business Administration from Acharya Institute of Management & Science Bangalore in the year
of 2013-2015 with First Class (which comes under the Bangalore University).
 Bachelors of Commerce from Jnanadeepa First Grade College of Commerce Mysore in the year 2013 with
57% which comes under the MYSORE UNIVERSITY.
 Higher secondary (12th)/PUC in 2010 from Karnataka state board in Commerce stream with 50%
 Secondary school (10th) in 2008 from Karnataka state board with 55%.

5. Activities of Interest
 Reading Newspaper
 Surfing on the Internet
 Playing Volley ball
 Watching movies
 listening to Music
 Travelling
Personal details
Date of birth: 9th March 1992.
Languages known: English, Hindi, Kannada.
Address: Rajajinagar, Bangalore
Declaration
I hereby declare that the above cited information is true to the best of my knowledge and belief, if given a
chance, I can prove myself.