1. Reshul Mittal
Email Id- reshul.mittal@gmail.com
Phone no.-+91 8888886836
Master’s in Business Administration (Majors – Marketing & Minors - Finance)
Objective:
Obtain a position that will enable use of strong marketing background, interpersonal skills and managerial
abilities for achieving the company’s marketing goals in the best possible way.
Experience: 2.5 years
• Since April 2013
Working with Kolte-Patil Developers Ltd as Manager – Digital Marketing (Kolte-Patil)
o Key Functions & Responsibilities
 To Prepare and track project specific digital budget and media planning
 Continuously increase the quality of leads
 Meet lead generation targets and assist sales team to increase sales velocity
 Lead automation and increase the efficiency of the same.
 Measure ROI & track the effectiveness of campaign through response rate/leads generated
and continuously adapt the budget for media channels accordingly
 Liaise with the agency for site design, development and continuous updates on Corporate
site & respective project microsites
 Adapt the offline communications for all digital channels (portal, micro sites, social
media, emailers, WhatsApp etc.) and their effective usage for promotion of KPDL & its
luxury brand 24K.
 Management and content creation for social media pages (Facebook, twitter, LinkedIn,
Pinterest, Instagram, YouTube)
 End to end handling of digital marketing campaigns for all the projects (including 24K) -
SEO, SEM, SMO, SMM, ORM
 Email marketing & Big data management
 Innovate use of creative on the digital media to enhance brand awareness /perception in
order to generate leads through various techniques (e.g. Kinetic typography)
 Review new technologies to stay at the forefront of developments in digital marketing
o Highlights:
 Reduced 30% of marketing spends by aggressive usage of digital marketing for lead
generation
 Increased sales through digital platform from 3% to over 40% in a year.
 Design and implementation of real estate e-commerce portal, ‘booking.koltepatil.com’, to
encourage online transactions.
 Handled digital campaign across India, for the largest single builder property expo, Nest
Fest 2015 that resulted in over 30,000 walk-ins & 1150 bookings in 3 days.
 Sold 305 apartments online during Nest fest’15
 Was part of design of SAP system for digital marketing

2.  Design and development of interactive smart phone app for channel partners and
customers (potential and existing) resulted in 64 Cr revenue in the first quarter
 Design and development of Loyalty and Referral program along application to drive
referral program and activate channel partners from different markets
 Development of VAS on the portal for helping the leasing department (Facility
management/Concierge, maintenance, relocation, Interior/exterior designing)
 Contributing to a new vertical (Sustainability) in the organisation
• Summer Internship (2012)
Worked with a start-up, ‘Holy Sheep’ as a ‘Social Media Strategist’
o Key Functions & Responsibilities
 Handled the social media front for this firm and helped them increase their user
engagement.
 Kept in mind certain parameters such as Time management - posting pictures or status
updates at peak hours, encouraging customer feedback and asking for content in a
compelling way.
 Spread awareness about the company, its products and future diversifications.
 Looked after the back end of the company i.e dealt with the manufacturers to get the best
deal into printing t-shirts and paper tubes.
 Conducted market survey to analyse the target market, brand preference, amount they are
willing to spend on witty t-shirts and humour.
Education: aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Qualification Institute Board/University
Year of
Passing
CGPA/
Percentage
MBA SIMS
Symbiosis International
University
2013 2.72/4
Graduation
B.E.
[COMP.Engg]
Sinhgad Institute of Technology,
Lonavala.
Maharashtra
Pune
University
2010
63.86%
12th Navy Children School, Mumbai,
Maharashtra
C.B.S.E. Board 2006 80.8%
10th Naval Public School, Mumbai,
Maharashtra
C.B.S.E. Board 2004 87.4%
Academic Projects
Service Marketing: Research on the Psychographic Segmentation Framework for
Luxury Hotels in Pune.
Brand Management: Worked on Complete Branding for a Business Newspaper.
Key Projects

3. • Member of the Placement Brochure Programme team for college
• Worked for an NGO, Ekagrata
• Organized Cultural and technical fests during Graduation
• Member of the International cell for SIMS
• Worked as a counselor in an Animation Institute, Frameboxx, Mumbai
• Received Pratham certificate in Classical Singing
• Won table-tennis at inter-college and bronze medal at state level
• Received ‘Yellow’ and ‘Green’ belts in Karate
• Received certificates for swimming at inter-school and inter-college level
Certified in Oracle
Interest: Graffiti, Painting Abstract Objects, Swimming, Music
Languages Proficiency: English, Hindi
Zensor Technologies (Live Project) [August,2008]
Project Details
• Lead Management System: Developed a Lead management System for Zensar
Techologies. Learnt how to work in a team, lead the team and planned ahead.
Head on experience of working in the corporate world
Marichikas, Singapore (Live Project) [July, 2009]
Project Details
• Ecomics Portal - Designed a Web- Application on E-comics Portal for
Marichikas, Singapore
Achievements & Extra Curricular Activities
Professional Certifications
Additional Information