This document discusses various aspects of communication. It defines communication as the process of transferring information from one person or group to another. It outlines the key elements of the communication process, including the message, encoding, channel, receiver, decoding, and feedback. It also discusses different types of communication such as downward, upward, literal, oral, written, and nonverbal communication. Additionally, it examines persuasive communication and factors that influence persuasiveness like interest level, prior knowledge, and personality. Finally, it identifies potential barriers to effective communication such as filtering, selective perception, information overload, and differences in language interpretation.

1. UNIVERSITY OF OKARA

2. COMMUNICATION
Submitted to: Sir Muazzam

3. Submitted by:
Name Roll No.
Muhammad Abbas 3038
Muhammad Waqas 3010
Nouman Jaffar 3027
B.B.A. Hons.(Evening)
7th Semester

4. The way in which an organization gives the public and
its employees information about its aims and what it is
doing.
Communication

5. The process that result in transfer of information and
the understanding of that information from one person
or group to another person or group.
Communication process

7.  message:
 The message is actual product of sender’s encoding.
 Encoding:
 which means translating information into a message in the form of symbols
that represent ideas or concepts.
 Channel:
 The channel is the medium through which the message travel
Communication process

8.  Receiver:
 The receiver is the person to whom the message is directed who must
translated the symbols into understand form.
 Decoding:
 decoding of a message is how an audience member is able to
understand, and interpret the message.
 Feedback:
Feedback check on how successful we have been in transferring our messages
as originally intended
Communication process

9. Downward communication:
 Communication flow from one level of a group or organization
to a lower level is downward communication
Upward communication:
 Upward communication flows to a high level in the group or
organization.
Direction of communication

10.  Literal communication
 When communication take place among members of the same work
group, members of work groups at the same level.
Direction of communication

11.  Oral communication
 Oral communication is the process of expressing information or ideas by word of mouth.
 Written communication:
 Written communication includes memos, letters, fax transmission .emails,
 Nonverbal communication:
 Nonverbal communication includes gestures, facial expressions, and body positions .
Interpersonal communication

12. Persuasive communication is any message that is intended to
shape, reinforce, or change the responses of another or others.
 Persuasive communication can be a way to change the minds and
behaviors of people about something.
 Interest level:
 When people are very interested in the outcome of a decision, they are
more likely to process information carefully.
 Prior knowledge:
 the knowledge that stems from previous experience.
Persuasive communication

13.  Personality:
 the combination of characteristics or qualities that form an individual's
distinctive character.
 Message characteristics:
 Your message must be appropriate – according to the audience,
subject, needs of the receiver and environment.
Persuasive communication

14.  Filtering:
 Refers to sender’s purposely manipulating information so the receiver will see it more
favorably.
 Selective perception:
 Receiver in the communication process selectively see and hear because on their
needs, motivations, experience , background and other characteristics .
 Information overload:
 Individual have finite capacity for processing data. when the information
We have to work with exceeds our processing capacity, the result is information
overload .
Barriers Of Effective Communication

15.  Filtering:
 Refers to sender’s purposely manipulating information so the receiver
will see it more favorably .A manger who tell his boos what he feels the
boos wants to hear is filtering information.
 Selective information:
 Selective perception is the process by which individuals perceive what
they want to in media messages while ignoring opposing viewpoints.
Barriers of affective communication

16.  Information overload:
 individual have finite capacity for processing data . when the
information we have to work with exceeds our processing capacity ‘the
result information overload.
 Language:
 Even when we’re communicating in the same language , words are
different things to different people.
Barriers of effective communication