Technology, Media & Gaming - Presentation by Nora-Vanessa Wohlert and Susann Hoffmann, Founders and Managing Directors of EDITION F at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. EDITION F.
THE MEDIA REVOLUTION FOR
WOMEN OF TODAY.
WAS IST EDITION F?

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. ONE COULD THINK, WE LIVE IN THE AGE OF STRONG WOMEN.

5. WE STARTED A
MEDIA REVOLUTION.
FOR WOMEN OF TODAY.

6. WE
KNOW
WHAT
WOMEN
WANT.
EDITION
F.
THIS IS EDITION F, DAILY
40% Desktop
60% Mobile
70% Social
14% Direct
10% Search
6% Referral
4:30 min
time on-site
50.000
Facebook Fans
7.500
Twitter Follower
9.000
Instagram Follower
A world that caters to women not only on our own site. But where they‘re at on the net.

7. WE
KNOW
WHAT
WOMEN
WANT.
EDITION
F.
THE ONLINE MAGAZINE
Content can be scalable yet not lacking quality and interaction.
1.000 Community Contributors
User-Generated Content &
Easy-to-use Open CMS

8. WE
KNOW
WHAT
WOMEN
WANT.
EDITION
F.
THE JOB BOARD
Niche job boards will be the future.
Corporate Profiles & Female Recruiting

9. THE WEBINARS
Verena Pausder
Founder Fox & Sheep
Hermann Arnold
former CEO Haufe
Matthew Mockridge
Founder & Event Guru
Top experts with various backgrounds
Mounira Latrache
Head of YouTube
Space Berlin
Bianca Praetorius
Coach & Actress
Constanze Buchheim
Founder iPotentials
Online education easily accessible, flexible and highly interactive.

10. Community
WHAT‘S COMING NEXT
Premium Memberships
Individual profiles
Mentorings
Community Events
New Forum & Groups

11. 500.000
EDITION F LOVERS PER MONTH
GROWTH OF UNIQUE USERS
70%
25 - 39 years
11% up to 24 years
12% 40 - 49 years
7% 50+ years
GENDER
AGE
35.000
190.000
270.000
500.000
750.000
1.600.000
05
2014
12
2014
06
2015
12
2015
02
2016
12
2016
12
2017
Orgabic Growth, No Online Marketing
84% Female
16% Male

12. OUR VISION
TO BE THE #1 GLOBAL COMMUNITY
FOR DRIVEN, MODERN AND STRONG WOMEN
WHO KNOW WHAT THEY WANT – IN BUSINESS AND LIFE.
A NETWORK WITH
SOUL.THE COMMUNITY WITH SOUL.

13. THE REVOLUTION IS ON.
TIME TO TRUST THE GIRLS.
AND BECOME A PART OF IT.

14. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®