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1
we’re making the
art world wydr
June, 2016
NOAH Startup Stage
2016
Matthias Dörner

phone: +41 79 937 29 37

email: matt...
10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com
The Problem
The art market is simply waiting to be disrupted!
2
No real innovation in the market.
prints & posters
unafford...
Solution
The open art trading platform
Simplifying global access to art and
maximising targeted exposure - through
intelli...
Business Model
4
wydr
product
exposure
money
Casual Art Lover
Artist
experience
30% 

commission
Market Potential (online equals 10% of the shown numbers)
$150b
extract the hiscox online art trade report 2015
fine art ma...
Founding Team
6
Timo Hahn - CTO
BSc in Computer Science - Stuttgart

MBA - University of Toronto

Global eMBA - University...
Financing
Current ownership: 100% founders
Capital need: EUR 300’000 

Needed to fund market expansion (DACH
+ UK) and pro...
Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over...
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wydr - NOAH16 Berlin

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Startup Stage - Marketplaces - Presentation by Matthias Doerner, Co-Founder & CEO of wydr at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

Published in: Internet
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wydr - NOAH16 Berlin

  1. 1. 1 we’re making the art world wydr June, 2016 NOAH Startup Stage 2016 Matthias Dörner
 phone: +41 79 937 29 37 email: matthias@wydr.co web: wydr.co & wydr.de
  2. 2. 10 - 11 November 22 - 23 June Save The Date www.noah-conference.com
  3. 3. The Problem The art market is simply waiting to be disrupted! 2 No real innovation in the market. prints & posters unaffordable
  4. 4. Solution The open art trading platform Simplifying global access to art and maximising targeted exposure - through intelligent algorithms. iOS and Android App released in January 2016.
 3
  5. 5. Business Model 4 wydr product exposure money Casual Art Lover Artist experience 30% 
 commission
  6. 6. Market Potential (online equals 10% of the shown numbers) $150b extract the hiscox online art trade report 2015 fine art market (US) art related expenditures (US) furnishing expenditures (US) $20b $220b First movers in the online art market are offering the same services as traditional players in the offline fine art market.
  7. 7. Founding Team 6 Timo Hahn - CTO BSc in Computer Science - Stuttgart
 MBA - University of Toronto
 Global eMBA - University of St.Gallen (HSG) 
 8 years experience in IT management roles
 in financial institutions Matthias Dörner - CEO MSc in Mechanical Engineering - ETH Zurich 
 MBA - University of Toronto
 Global eMBA - University of St.Gallen (HSG) 
 8 years experience in lean manufacturing and customer 
 facing roles in medical devices and luxury goods sectors
  8. 8. Financing Current ownership: 100% founders Capital need: EUR 300’000 
 Needed to fund market expansion (DACH + UK) and product optimisation (Algorithm / Multi Language) for the next 6 months. 1. Product Development / Differentiation 2. Business development - 5 FTEs 3. Sales & Marketing expenditures Possible Exits
 1. Merger with an established competitor
 2. Acquisition by a bigger competitor from either the art market or the interior design market 7
  9. 9. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®

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