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| Page 1
ProSiebenSat.1 Media SE | June 08, 2016
ProSiebenSat.1
Thomas Ebeling
Chief Executive Officer
10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com
| Page 2| Page 2
P7S1 is an international leader in TV and Digital
Broadcasting
#1 TV broadcaster
in German-speaking
count...
| Page 3| Page 3
Half of our revenue outside core German TV ad business
Austria/Switzerland
Distribution
Content Productio...
| Page 4| Page 4
TV is building brand awareness for digital companies …
Online businesses spend 73%1 of their media budget...
| Page 5| Page 5
… and has a significant ROI for all customers …
| Page 5
1 EUR
Invested in
TV advertising
2.65 EUR
Long-t...
| Page 6| Page 6
… while online advertising is facing major challenges
| Page 6
8-12% of digital reach is fraudulent by ro...
| Page 7| Page 7
Our strategies for digital
Digital Entertainment Digital Commerce Ventures
| Page 7
Build portfolio of
in...
| Page 8| Page 8
Digital Entertainment: Our international portfolio
Leading AdVoD
platforms
Top 5 MCN
globally
Top 3 Germa...
| Page 9| Page 9
Digital Commerce: Our dual portfolio strategy
Beauty &
Accessories
Health, Fitness
& Nutrition
Event / tr...
| Page 10| Page 10
We acquired Stylight as our new Lifestyle smartchannel
| Page 10
Convergence of content &
commerce for ...
| Page 11| Page 11
Stay in shape with
kickbox champion
Unique portfolio of online courses
Complete body
transformation
Urb...
| Page 12| Page 12
Ventures: Our unique success story
Unique Ventures
approach
SevenVentures
success story
Broad portfolio...
| Page 13| Page 13
We partner with top tier venture investors …
| Page 13
| Page 14| Page 14
… and have international scale with our Media Alliance
European Media Alliance
France
UK
Scandi., CEE
P...
| Page 15| Page 15
We transform ourselves into a leading
international Entertainment and Commerce
company powered by TV Me...
Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over...
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ProSiebenSat.1 - NOAH16 Berlin

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Keynote - Keynote by Thomas Ebeling, CEO of ProSiebenSat.1 at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

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ProSiebenSat.1 - NOAH16 Berlin

  1. 1. | Page 1 ProSiebenSat.1 Media SE | June 08, 2016 ProSiebenSat.1 Thomas Ebeling Chief Executive Officer
  2. 2. 10 - 11 November 22 - 23 June Save The Date www.noah-conference.com
  3. 3. | Page 2| Page 2 P7S1 is an international leader in TV and Digital Broadcasting #1 TV broadcaster in German-speaking countries Digital Leading company in Germany Content Production Top 10 independent producer globally | Page 2
  4. 4. | Page 3| Page 3 Half of our revenue outside core German TV ad business Austria/Switzerland Distribution Content Production Digital Entertainment Digital Commerce Ventures 10.9%1 9.3%1 5.3%1 1.4%1 1.3%1 1.2%1 | Page 31) Audience share FY 2015; All German TV households (GER+EU), A 14-49; Mon-Sun, full day 3-3 h; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 2) ProSiebenSat.1 SE total revenues FY 2015 Almost half of group revenues are achieved outside of our core German TV advertising business 54% TV Adv. Germany 46% Other revenues EUR 3.3bn2
  5. 5. | Page 4| Page 4 TV is building brand awareness for digital companies … Online businesses spend 73%1 of their media budget for TV | Page 41) Basis: FY 2015; product groups „eCommerce“ and „Online Services“; Source: Nielsen Media Research.
  6. 6. | Page 5| Page 5 … and has a significant ROI for all customers … | Page 5 1 EUR Invested in TV advertising 2.65 EUR Long-term ROI (5 years) 1.15 EUR Short-term ROI (1 year) ROI = ratio of additional sales revenues / TV ad spend. Source: GfK / SevenOne Media. Net ROIs of 204 products from 73 FMCG categories.
  7. 7. | Page 6| Page 6 … while online advertising is facing major challenges | Page 6 8-12% of digital reach is fraudulent by robot traffic 63% of digital video advertising not viewable 51% of digital videos not started by consumer 15% of digital advertising in environments with risks to brands Digital advertising not effective due to ad clutter 25% in Germany use ad blocker Ad Fraud Viewability Autoplay Quality Ad Clutter Ad Blocker SEM/SEO pricing & algorithms lacking transparencySEM/SEO Source: Integral Ad Science Media Quality Report Germany Q2 2015, comscore
  8. 8. | Page 7| Page 7 Our strategies for digital Digital Entertainment Digital Commerce Ventures | Page 7 Build portfolio of international entertainment platforms Create ecosystem of market leading commerce assets including offline distribution Continue unique Ventures approach combining media, cash and consulting
  9. 9. | Page 8| Page 8 Digital Entertainment: Our international portfolio Leading AdVoD platforms Top 5 MCN globally Top 3 German SVoD service New B2B Media Exchange International Minorities Our key differentiating success factors for Digital Entertainment: Market leading TV stations, content, ad sales excellence and an international footprint | Page 8 End-to-end AdTech stack
  10. 10. | Page 9| Page 9 Digital Commerce: Our dual portfolio strategy Beauty & Accessories Health, Fitness & Nutrition Event / travel / gifts New verticals New verticals Buy big, profitable, data-driven companies with knowledge and talent Travel Consumer Services TV and non-TV synergies (data, ad, digital sales mandate) Lifestyle Commerce under evaluation | Page 9 Build “Lifestyle Commerce” based on unique ecosystem and own brands TV: Formats, infomercials Lead Gen: / 7NXT Sales platforms: eCommerce, direct sales, offline under evaluation
  11. 11. | Page 10| Page 10 We acquired Stylight as our new Lifestyle smartchannel | Page 10 Convergence of content & commerce for Fashion topics Potential to expand to multiple Lifestyle verticals High engagement of users
  12. 12. | Page 11| Page 11 Stay in shape with kickbox champion Unique portfolio of online courses Complete body transformation Urban dance school Box like a world champion Preparation for winter season Bodyweight, cross-fit, HIT Power yoga, meditation, nutrition >35k Paying subscribers Video content: Online coaching courses Commerce model: Subscription- based access Licensing: Sale of physical goods (apparel, DVDs, books…) & more to come … • 2nd largest e-retailer for sports & lifestyle nutrition in Germany1) • Dedicated private labels for 7NXT eco-system + New 7NXT | Page 111) Minority investment 7NXT is expanding our health & fitness portfolio
  13. 13. | Page 12| Page 12 Ventures: Our unique success story Unique Ventures approach SevenVentures success story Broad portfolio Media investment to drive brand recognition and sales Cash investment to provide additional liquidity Consulting and ops support to facilitate go-to-market ~60 companies in current portfolio Offices in USA (SF/NY), Israel, and UK Increasing number of importer of choice deals + + | Page 12 15% international deals
  14. 14. | Page 13| Page 13 We partner with top tier venture investors … | Page 13
  15. 15. | Page 14| Page 14 … and have international scale with our Media Alliance European Media Alliance France UK Scandi., CEE Poland Turkey Greece, Rom., Serb., Sl. Benelux & Finland Spain Italy Media Alliance and strategic partner Next partner to join >250m households reach Rationale Access media of leading European broadcasters Increase deal flow among media partners Offer “Pan European deals” to US/international imports | Page 14
  16. 16. | Page 15| Page 15 We transform ourselves into a leading international Entertainment and Commerce company powered by TV Media and Digital OUR VISION
  17. 17. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®

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