Technology, Media & Gaming - Presentation by Christian Sauer, CEO of Webtrekk at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. And the Winner is: ‘Data Taker‘!
Christian Sauer, CEO
Webtrekk‘s Digital Intelligence Suite 4.0
christian.sauer@webtrekk.com

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. Webtrekk by numbers (we data)
82 Billion
Server calls Webtrekk
Processed last month25 Mio.
funding
in 2014
Countries with
Webtrekk clients
32
Years since we won our
first client – Esprit
(who are still with us)
11
of top 10 E-Commerce
sites use Webtrekk
150+
Consultants and
developers dedicated
to client success
€7,8 Billion
Revenue our Ecom clients generate
on platforms we manage
745
Servers in our
infrastructure
2015
Suite recognised as global
‘New Digital Technology of the Year’
6
€ 500+
Blue Chip
Customers
1st
DACH
Premium
Analytics

4. If a service is free,
you are the product.

5. ‘Data Taker‘ win!
‘Data Giver‘ lose!

6. Challenges for Your Business

7. 1: Google & Facebook dominate media
Dependency
+
Increasing Cost
Goldman&Sachs: 81% of digital
advertisement growth 2016/17 will be
generated by Google&Facebook

8. 2: Data Leakage To Competition
VS
Empowering
competition
Your Biz

9. 3: EU data privacy regulation
Loss of
Customer Data.
Opt-in needed.
No replacement of Safe Harbour yet

10. Road to Data Taker
1.
Collect
all data in one
user centric
database
2.
Build up
internal
ressources
4.
Personalise
all user experiences
5.
Visualise
and act on
your success
3.
Make
customer data
available accross
the enterprise
transparently
Data Taker

11. zalando: In 8 Years to More Than 3 Billion Revenue
Webtrekk providing data for zalando
datawarehouse since 2009

12. Become a ‘Data Taker‘, Make or Buy?
Internal know-how
Transparency
Less surprises
Data security
Time to market
3rd party interfaces
MAKE BUY
Time to market
3rd party interfaces
Less know-how
No transparency
‘Surprise‘ costs
Data leakage
Must haves!
Data must belong to you!
Integrate mobile/app/web
Single technology to execute
+ +
- -
vs

13. Digital Intelligence Suite 4.0
Analytics for App+Web
Customer Journey
Cost integration
NPS Module
Raw Data Exports
Data Warehouse
Audience Manager
Predictions
RFM/RFE Modelling
Integr. of 1+2+3rd Party data
Cross Device Bridge
Onsite Marketing
Exit Intent
Recommendations
RTA + Retargeting
Testing
Tag Management
Analytics DMP Marketing Automation
Hosted in
Germany
No Data
Leakage
Become a ‘Data Taker‘ with our help

14. Financials
Webtrekk Group founded
 Revenue has grown > 30% p.a. on average
 Webtrekk has grown to a multinational company
2012:
• Subsidiary Adclear founded
2013:
• Subsidiary Divolution acquired
• Spanish Subsidiary founded
2014:
• 25 m € Funding by DPE
• Italian Branch opened
• Webtrekk Group founded
2015:
• Marketlaunch of new product generation
3,8
5,4
7,2
10,3
12,0
14,4
2013
+31%
20152014201220112010
Revenue m € *
*

15. New Bookings Yearly 2013 to date
€1.613.390,91
€2.366.808,95
€2.919.790,45
€3.950.000,00
€0,00
€500.000,00
€1.000.000,00
€1.500.000,00
€2.000.000,00
€2.500.000,00
€3.000.000,00
€3.500.000,00
€4.000.000,00
€4.500.000,00
2013 2014 2015 2016

16. Join us to become a Winner!
Thank You!
christian.sauer@webtrekk.com

17. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®