Bob Nunn - Finding Followers: Successful SEO Strategies

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You’ve got a website. You’ve got a Facebook page. Check & check. So how come it sometimes feels like the whole internet is passing you by? What are the main issues holding your website back? And how can you turn visitors to your site into evangelists for your cause?

Plan on attending when brand mechanic and award winning marketer Bob Nunn shares 11 tips, tricks & secrets to getting found online. This fast-paced & lively tune-up clinic will share relevant examples and take volunteers from the audience and examine their websites live to show you what you need to do to get found and get fans.

Takeaways:
- An 11-point checklist to improving your online performance
- Tips, tricks & secrets to getting found
- Real life & real live examples

Published in: Technology, Business
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Bob Nunn - Finding Followers: Successful SEO Strategies

  1. 1. Finding Followers: Successful SEO Strategies Bob Nunn Brand Mechanic
  2. 2. 6/7/2011 Brand Mechanics, All rights reserved 2
  3. 3. 6/7/2011 Brand Mechanics, All rights reserved 3 Your stakeholders don’t care.
  4. 4. My Name Is Bob Nunn and I’m A Brand Mechanic.
  5. 5. 6/7/2011 Brand Mechanics, All rights reserved 5 My Promise 11 Point Checklist:  1 Good Example  1 Bad Example
  6. 6. 6/7/2011 Brand Mechanics, All rights reserved 6 My Promise 11 Point Checklist:  1 Good Example  1 Bad Problem Or Opportunity Recognized Example  1 ‘Live’ Example  1 Tool, Tip or Secret
  7. 7. 6/7/2011 Brand Mechanics All rights reserved 7 Let’s Get Started…
  8. 8. 6/7/2011 Brand Mechanics, All rights reserved 8 Listen to your mother
  9. 9. 6/7/2011 Brand Mechanics, All rights reserved 9 Do Your Homework! Get Found For What?
  10. 10. 6/7/2011 Brand Mechanics, All rights reserved 10 Content To be successful at Online Marketing you need to Listen By listening & understanding the information need, the buzz, who the influencers are & the competition you’re better able to create messages that get clicked on & shared. If your content doesn’t match their interests -down to the exact buzzy word ‘ – your message will ‘bounce’ (low clik- thru & pass-on rates) & you won’t attract much of a following Intent
  11. 11. 6/7/2011 Brand Mechanics, All rights reserved 11 Good Example
  12. 12. 6/7/2011 Brand Mechanics, All rights reserved 12 P.O.O.R. Example
  13. 13. 6/7/2011 Brand Mechanics, All rights reserved 13 Tool Time: Google AdWord’s Keyword Tool
  14. 14. 6/7/2011 Brand Mechanics All rights reserved 14 1. Do You Rank?
  15. 15. 6/7/2011 Brand Mechanics, All rights reserved 15 Why 1. 91 billion Google searches/month 2. Nobody spends more time online than Canada
  16. 16. 6/7/2011 Brand Mechanics, All rights reserved 16 Tool Time: Google Page Rank Checkers http://arizonawebdevelopment.com/google-page-rank
  17. 17. 6/7/2011 Brand Mechanics All rights reserved 17 2. Are The Basics Done?
  18. 18. 6/7/2011 Brand Mechanics, All rights reserved 18 Why Google is trying to find you. Give them a clue or 10:  Meta description  Page Titles  Keyword-rich pages  Search optimized headers  Links to Internal pages  Imaging naming (alt tags)  Sitemap submitted  Flash Content (low)  Google Maps listing secured  URL structure
  19. 19. 6/7/2011 Brand Mechanics, All rights reserved 19 Good Example: URL Structure P.O.O.R. Example www.fredsredshed.com/room-rates www.fredsredshed.com/PQ23sr
  20. 20. 6/7/2011 Brand Mechanics, All rights reserved 20 Tool Time: Google Tools/View Source
  21. 21. 6/7/2011 Brand Mechanics All rights reserved 21 3. How Are Your Links?
  22. 22. 6/7/2011 Brand Mechanics, All rights reserved 22 Why
  23. 23. 6/7/2011 Brand Mechanics, All rights reserved 23 Tool Time: Majestic-SEO
  24. 24. 6/7/2011 Brand Mechanics All rights reserved 24 4. The 8 Second Rule
  25. 25. Why
  26. 26. 6/7/2011 Brand Mechanics, All rights reserved 26 P.O.O.R. Example http://iccmworldwide.org/index2.htm
  27. 27. 6/7/2011 Brand Mechanics, All rights reserved 27 Good Example
  28. 28. 6/7/2011 Brand Mechanics, All rights reserved 28 Tool Time X 2 Google Analytics Bounce Rate
  29. 29. 6/7/2011 Brand Mechanics All rights reserved 29 5. Does The Content Match The Intent?
  30. 30. 6/7/2011 Brand Mechanics, All rights reserved 30 Good Example
  31. 31. 6/7/2011 Brand Mechanics, All rights reserved 31 P.O.O.R. Example
  32. 32. 6/7/2011 Brand Mechanics, All rights reserved 32 Tool Time: We-We Calculator
  33. 33. 6/7/2011 Brand Mechanics All rights reserved 33 6. Is Clicking & Buying The Clear, Frequent & Main Focus?
  34. 34. 6/7/2011 Brand Mechanics, All rights reserved 34 P.O.O.R. Example
  35. 35. 6/7/2011 Brand Mechanics, All rights reserved 35 Good Example
  36. 36. 6/7/2011 Brand Mechanics, All rights reserved 36 Tool Time: Google Analytics Goals Any page can be a goal.
  37. 37. Which App Installer Page Converted Better?
  38. 38. 6/7/2011 Brand Mechanics All rights reserved 40 7. Do The Chapters Match?
  39. 39. 6/7/2011 Brand Mechanics, All rights reserved 41 P.O.O.R. Example
  40. 40. 6/7/2011 Brand Mechanics, All rights reserved 42 Good Example
  41. 41. 6/7/2011 Brand Mechanics All rights reserved 43 8. Is Trust Established?
  42. 42. 6/7/2011 Brand Mechanics, All rights reserved 44 • 70% consult reviews or ratings before purchasing • 92% have more confidence in info found online than they do in anything from a salesclerk or other source • 90% of online consumers trust recommendations from people they know; 70% trust consumers they don’t know, 27% trust experts, 14% trust advertising • Adding reviews can boost conversion by 20% and order value by 10% Why
  43. 43. 6/7/2011 Brand Mechanics, All rights reserved 45 Good Example
  44. 44. 6/7/2011 Brand Mechanics, All rights reserved 46 P.O.O.R. Example
  45. 45. 6/7/2011 Brand Mechanics, All rights reserved 47 Tool Time: Rating & Review Sites Tip Time: Find out who your fans are. Ask them to say something nice about you. Say Please.
  46. 46. 6/7/2011 Brand Mechanics All rights reserved 48 9. How Deep Is Your Content?
  47. 47. 6/7/2011 Brand Mechanics, All rights reserved 49 Why Focus Paid Search, Web 2.0, Social Media Here IncreasingSearchVolumeandCost There are an infinite number of search phrases 25+% of search terms have never been seen before More content = more probability of being found = more links
  48. 48. 6/7/2011 Brand Mechanics, All rights reserved 50 Why 57% of businesses have acquired a customer through their company blog. Source: HubSpot, 12 Mind-Blowing Statistics Every Marketer Should Know, April, 2011
  49. 49. 6/7/2011 Brand Mechanics, All rights reserved 51 Why
  50. 50. 6/7/2011 Brand Mechanics, All rights reserved 52 Good Example
  51. 51. 6/7/2011 Brand Mechanics, All rights reserved 53 Tool Time: Yahoo Site Explorer
  52. 52. 6/7/2011 Brand Mechanics All rights reserved 54 10. Are Demo Videos Used?
  53. 53. 6/7/2011 Brand Mechanics, All rights reserved 55 Good Example +700% increase in sales
  54. 54. 6/7/2011 Brand Mechanics, All rights reserved 56 Why 2X increase in conversion +19% Avg. order value
  55. 55. 6/7/2011 Brand Mechanics, All rights reserved 57 P.O.O.R. Example
  56. 56. 6/7/2011 Brand Mechanics All rights reserved 58 11. Is It Sticky?
  57. 57. 6/7/2011 Brand Mechanics, All rights reserved 59 Why? Consumers are leaping into advocacy using new social media sharing tools 52% have blogged about a brand 75% have become a fan of a brand ‘Likers’ have more friends and click-thru to external websites 5.4X Sharing of pages has doubled in the past year and can now account for as much as one-third of the amount of traffic driven by search. Each peer impression on the social web reaches 150 people. Source: Razorfish, Oct 2009 Simmons New Media Study, Fall 2009 Facebook, Sept 2010 Source: Forrester Research Source: ShareThis study of 125,000 sites in 2009
  58. 58. 6/7/2011 Brand Mechanics, All rights reserved 60 Good Example
  59. 59. 6/7/2011 Brand Mechanics, All rights reserved 61 P.O.O.R. Example
  60. 60. 6/7/2011 Brand Mechanics, All rights reserved 62 Tool Time: HootSuite et al
  61. 61. 6/7/2011 Brand Mechanics, All rights reserved 63 thank you For more ideas follow me on bob@bobnunn.com Bob Nunn 1-647-519-5247

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