Marketing management

1. boAt Company
Imagine Marketing Services Pvt. Ltd.

2. • Introduction
• The Boat is an Indian firm that sells electronic devices with an emphasis
on music, including wireless speakers, earbuds (Airdopes), wired and
wireless headphones and earphones, home audio equipment, quality
tough cables, and a variety of other technological accessories.
• The founders wanted to create a lifestyle brand, which would bring
fashionable audio products and accessories to the millennials.
• The company began its journey as a cable manufacturer and seller,
which had rapidly expanded its categories to serve over 800,000
customers, as reported in 2020.
• Boat started as a bootstrapped startup.
• Boat - Founders
• The founders of the Boat are Sameer Mehta and Aman Gupta.

4. Branding
boAt is the best
affordable earbuds
brand in India in 2022.
Other latest brands like
Nothing have also taken
up a spot. The target
audience of boAt
is mainly youth so they
find it perfect to invest
in.
Apart from that, even
being affordable, boAt
has taken special care of
the quality of its
products; it hasn't
compromised with it
even a bit.
The current revenue of
boAt as per the 2021
financial year is Rs
1,511.7 crore. The 36-
year-old co-founder
Aman Gupta points to
the brand's tagline, 'plug
into nirvana', placed in
large letters

5. DISTRIBUTION
• Boat products are sold on various popular platforms like
Amazon, myntra , flipkart, croma exclusive , Sangeetha etc.
• Boat also sells its product offline through a three-level
channel which is Manufacturer agent wholesaler retailer
consumer.
PACKAGING
• It is one of the key takeaways of BoAt . Boat packaging is
premium . It is eye-catching even premium brands like Sony
don’t provide such kind of packaging for their products with
a price tag as the same as boat. No other company at this
level focus on packaging as much as boat does which is
very impressive from point of view of the consumer.

6. MARKET STUDY
boAt secured a 41.7% market share in true wireless
(TWS) earphones as well. The start-up also had the
third-biggest market share in the smartwatches
category, with a 19.1% market share.
Other companies in the top five included Noise,
Fire-Boltt, OnePlus and realme.
This comes as boAt’s chief marketing officer (CMO)
and cofounder Aman Gupta has repeatedly talked
about the D2C electronics brand’s shift in focus from
earwear to smartwatches.
At Inc42’s The D2C Summit 3.0, Gupta said, “We
are doing well. We have invested in a lot of
wearables [technology] and the next year, we will be
focussing more on the category.” As of now, boAt’s
website has a portfolio of around 40 smartwatches.

8. CRM STRATEGY

9. CRM is Customer Relationship Management. A CRM strategy is a company-wide plan for
your business to grow revenues and profit, reduce costs and enhance customer
relationships.
It typically involves a business's sales, marketing, and customer support functions.
BENEFITS OF CRM
• Aggregating essential customer info
• Tracking customer interactions
• Keep up with sales performance goals
• Making customer info available throughout an organization

10. CRM STRATEGY OF BOAT
• BoAt is good at retaining its customers so as to maintain loyalty and
its market position.
• BoAt has made collaborations with several service centers where
customers can go and get their products repaired or serviced.
• BoAt also has a customer service where they can claim their
warranty/check the warranty policy and can also contact their
customer support, This method is very reliable and hassle-free.
• During the warranty period customers can claim their products and
the boat will replace their products at no additional charge,
• One can also claim a warranty as many as times required if the
product is within the warranty period.
• BoAt customers can also write an Email to the support team and the
issue is resolved quickly.
• BoAt is good at maintaining its customers and clients at ease.
• BoAt is good at retaining its customers so as
to maintain loyalty and its market position.
• BoAt has made collaborations with several
service centers where customers can go and
get their products repaired or serviced.
• BoAt also has a customer service where they
can claim their warranty/check the warranty
policy and can also contact their customer
support, This method is very reliable and
hassle-free.
• During the warranty period customers can
claim their products and the boat will
replace their products at no additional
charge,
• One can also claim a warranty as many as
times required if the product is within the
warranty period.
• BoAt customers can also write an Email to
the support team and the issue is resolved
quickly.
• BoAt is good at maintaining its customers
and clients at ease.