This is a wonderful presentation on boAt -A lifestyle Brand

1. MARKETING ANALYSIS
OF BOAT
ROLL NO. 01314901721
BY HITESH BANSAL

2. About
Company
The boAt is an Indian company that markets audio-focused
electronic gadgets like wireless speakers, earbuds (Airdopes),
wired and wireless headphones and earphones, home audio
equipment, premium rugged cables, and a selection of other
technological accessories

3. OBJECTIVE OF STUDY
•To analyze the marketing strategy.
•To analyze the profitability of BoAt
•To study and analyze the opportunities and weaknesses of BoAt.
•To study and analyze the competitors of BoAt

4. VISION
Both the founders, Aman Gupta and
Sameer Mehta, realized the massive
gaps in the audio and wearable
market of India and hence founded
boAt with the vision of making
fashion meet the world of consumer
electronics.

5. Our Goals
All that has happened to us is overwhelming, yes,
but it pushes us to do more, be more and make
more products that you can use to jazz up your
lifestyle.
So, in 2021, we've started to fearlessly rock in
India with a range of products that free-spirited
Indians like you can truly call your own!

6. Literature Review
Quirky is a characteristic of Boat, a comparatively new consumer
electronics brand founded in 2016. Its designs have a generous use of
bright colours -- red, pink, blue, fluorescent -- and the occasional grey
and black, aimed at catching the eye in the cluttered segment of
affordable mobile phone accessories. The company makes earphones,
headphones and portable speakers, along with accessories such as
chargers and cables. We tested out one in each category for its design,
quality and ruggedness.

7. Research Methodology
Research methodology is the specific procedures or techniques used to identify,
select, process, and analyze information about a topic. In a research paper, the
methodology section allows the reader to critically evaluate a study's overall
validity and reliability.
Types of Research Methodologies
Quantitative: describes, infers, and resolves problems using numbers. Emphasis
is placed on the collection of numerical data, the summary of those data, and the
drawing of inferences from the data
Qualitative: on the other hand, is based on words, feelings, emotions, sounds,
and other nonnumerical and unquantifiable elements. It has been noted that
“information is considered qualitative if it cannot be analyzed using mathematical
techniques. This characteristic may also mean that an incident does not take
place often enough to allow reliable .data to be collected

8. Marketing Strategy
01 Influencer marketing
02 digital Marketing
03 Personalized marketing
04 Print and offline marketing
boAt left no stone left unturned regarding
influencing people with influencer marketing.
boAt has not struck the deal only with
influencers but also with celebrity
endorsements, cricketers, content creators,
and even, stylists.
boAt sends out targeted emails, makes
short videos that resonate with the
consumers and interacts with their
customers on their social media platforms
consistently,
Digital marketing is a big player in the
marketing strategy of the company. All the
marketing strategies employed by boAt are
listed below:
Though digital plays a substantial role in the
marketing strategy of boAt. Using print
mediums is not dead for them. Print ads for
different newspapers are still used by boAt
and also up with retailing with distributors
like Croma.

9. BOAT REVENUE
AND
MARKETING
PERFORMANCE
Fast forward FY-2019, boAt became the
leading ear wear brand with a 27.3% market
share. In FY 2020, the fashionable audio
brand generated revenue of INR 500 crore.
This was a staggering 108% increase from
239 crore in FY 2019.
When boAt started off, it was just available on
popular E-commerce stores like Amazon and
Flipkart. However, its products are now
available in 5,000+ retail stores. boAt has
reportedly served more than 20 million
customers so far!

10. Co-founder and chief product
officer of boAt
Co founder and CMO of BoAt
Aman Gupta
Sameer Mehta
Best
Team
Meet Our

11. Selling electronic products
like accessories
Before 2014 earphones and
headphones were sold in the
market as electronic products.
The design elements didn’t
really matter while purchasing
such a product. But slowly,
design elements started
getting attention from
customers. But what Boat is
doing goes far beyond design.
It sells its headphones like a
fashion accessory

12. Market Share of boAt
and its competitors

13. Brand Ambassadors

14. Market Insight
Real Story behind the
Success
Excecution Strategy
Market Force 1 Market Force 2
Social
Behaviour
Consumer Behaviour
Price + Marketing Communication

15. BoAt
Revenue Breakdown

16. Opportunities and Weakness
of BoAt
Opportunities Weakness
Continued expansion for online sales
Ability to develop additional stores Acquisition of
additional rounds of capital
Affiliate relations with related vendors Development of
proprietary products Development of wholesale
distribution relationships Sale of the business for a
significant P/E
Competitors can offer similar
products quickly Limited flexibility in
pricing
Limited start up costs High
transporation costs

17. THANKS
FOR WATCHING