1. SWOT ANALYSIS: -
Strengths: -
Indigo: -
• Only LCC to make consistent profits
• Indigo has strong backing promoters
Vistara: -
• Rising fast in the aviation sector with good
• It has a frequent flyer program also called CV
Air India: -
• Brand new fleet of aircraft acquired by air India
• Strong backing by the govt. of India is a big boost
air India
Weakness: -
Indigo: -
• It has limited market share growth due to intense
competition
• Still has to establish itself on international
destinations
Vistara: -
• Vistara brand awareness is still less even after
in 2015
• Market share is limited due to high competition in
sector
Air India: -
• Labour problem is a causes for Air India
• Financial crisis leading payment issue for employees
2. Opportunities: -
Indigo: -
• Opening up international routes can boost business
• Largest market share among LCCs in market
Vistara: -
• They can tap international market nearby Singapore
and south Asian countries
• They can offer more flights to generate more
marketing pull
Air India: -
• Expansion of route in international destinations
• Solving internal issue regarding workforce can
boost image and operation
Threats: -
Indigo: -
• Plenty of new LCCs to complete with for indigo
airlines
• Rising labour cost and changing govt policies
Vistara: -
• Indian aviation sector is too price sensitive
• External factor like taxes can cause issue for new
brand like Vistara
Air India: -
• Rising labour and fuel cost is effecting Air India
• Losing the market share due to others carriers can
effects business of Air India
