Management and organization behaviour

1. 1
Chapter 01 (Introduction)
We know that, our life is full of problems, as an individual or as an organization we need
to make decision every moment. Basically decision making arises when we face any
kind of problems. But making decision is not easy as we think. A manger is responsible
to make a decision that will lead to achieve objective of the organization. In this report
we all members act as like as top management of the organization named WALTON
BD. Walton is one of the leading companies, focusing on the area of electronics in
Bangladesh. In today‟s world electronic and mobile business is growing day by day. In
this report we represent the present situation of Walton Mobile and compared with the
desired objective. Then we have found some deviation, then we have identified the
problem and develop some alternatives to solve the problems, then evaluate those by
analyzing SWOT. Then finally we make a decision that will bring significant changes in
the operation area of Walton.
1.1 Objective
Main Objective
 To make a decision that brings asignificant change in the organization.
Specific Objective
 To review the present situation of the organization.
 To identify the gap between actual situation and desired objective.
 To search alternative solutions and choose the best to reach the desired objective.
1.2 Scope
This report consists of analyzing the present situation of Walton BD Mobiles‟ operation
including production cost, operation cost, and earlier sales and recent sales. Then
identify the deviation between actual situation and desired situation. Here we have
found some alternative situation and evaluate those by SWOT analysis. Then have
identified best solution that helps the organization to achieve the desired objective.
1.3 Methodology:
Primary data is the information that we collect first-hand and secondary data is the
information collected by others and used by us. For data collection, we used three
approaches:

2. 2
a. First, we conduced some field research. We went to some Walton retail outlets
and asked the customers about their valuable suggestion and opinions.
b. We searched about Walton on the Internet and found some important information
regarding their company background, product lines and promotional programs.
c. We went to Walton head office and collected the annual reports for Walton
Bangladesh for the year from 2010 to 2013.
1.4 Surveys
For surveys, we made a questionnaire for the buyers. The questionnaire for the
buyers included questions about their economic background, their preferences,
choices and their buying budget and frequency.
To circulate the questionnaires, we followed two approaches:
a. We handed the questionnaires personally to people. We went to the retail outlets
and gave the questionnaire to the people there and collected their answers. Then we
chose some random prospective buyers and handed them the questionnaire
prepared for them. The random sampling included people from our residential areas,
our friends and the students from different departments of this university
b. For the prospective customers, we used an online survey. We circulated the
questionnaire in different Face book groups and collected the answers.
1.5 Record analysis
After collecting the data, we recorded them. Then we analyzed them by doing the
following:
a. We collected the survey answers and made charts and graphs using that data for
supporting the report.
B .Then we analyzed Walton‟s annual reports and extracted our required figures from
them.

3. 3
1.6 Limitations
Though we tried our best to make a hundred percent perfect report, a few limitations
held us back. The main limitations that we faced, were –
a. As many of the common products were barred, we had to choose one from a
limited number of options.
b. When we went to collect information from the Walton outlets, they were not fully
able to cooperate with us, as our required information was confidential.
c. There was not enough data in the websites.

4. 4
Chapter 02 (About Walton)
2.1 Brief History / Background of the Organization:
Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited
company of Bangladesh. It is a sister concern of R.B. Group. Walton is one of the
largest electrical, electronics and automobiles manufacturing companies in South Asia.
Its headquarters is situated at Dhaka, Bangladesh. Walton manufactures very high
quality and durable refrigerators, freezers, air-conditioners and motorcycles at its state-
of-the-art plant at Chandra in Kaliakoir of Gazipur district, some 40 km (25 miles) north
of the capital Dhaka. It started its commercial production and marketing since 2008 with
the slogan „Walton at Every Home.‟ Walton consistently applies leading global
technologies in manufacturing of its products.
Walton‟s products have already won the hearts of the millions of people in Bangladesh
for their outstanding designs, uncompromising quality and affordable prices. It has now
become a trusted brand name in every household of Bangladesh. Walton is an ISO
9001:2008 QMS and ISO 14100:2004 EMS certified company. It is endeavoring to
translate its dream of becoming one of the leaders by manufacturing superior quality
electrical and electronics products using the best technologies.
Walton product line also includes television, refrigerator, generators, washing machines,
iron etc. Walton has also planned to manufacture automobiles where a large number of
local people are likely to get employment opportunities.
Management Office: Walton Hi Tech Industries Ltd.
10, Dilkusha C/A,Jibon bima bhobon
3rd
Floor , Dhaka-1000 .
Bangladesh.
Email: info@walton.com
Products:

5. 5
2.2 VISION 2020
Its vision is to lead through innovation, technology and product that inspire consumers
with aspiration for creating a better world full of digital experiences. WALTON wants to
be recognized as a global leader delivering products with pride in this industry through
excellence.
WALTON will continue to build on top of its achievements with new technology and
expertise to further its competitiveness and prove that “Made in Bangladesh” is the mark
of ultimate confidence.
At WALTON, we want to create a future that is exciting and promising for everyone.
2.3 Product portfolio of Walton Mobile:
Imagine only the best from Walton Smartphone, when it comes to performance. Fast
and powerful Processor, coupled with the latest Android operating system allows you to
work smoothly.
It allows you to enjoy extended multimedia use and longer talk time.
Walton Smartphone offers a wide variety of services and functions that run at the same
time to enrich your mobile experience.
2.4 Segmentation and Target Market Strategy:
Walton has segmented its market based on some segmentation tool.
Geographic Segmentation
Walton segments the whole country in eleven zones for marketing purpose. They are
 Dhaka North Zone

6. 6
 Dhaka South Zone
 Dhaka South-West Zone
 Chittagong Zone
 Camilla Zone
 Barisal Zone
 Jessore Zone
 Sylhet Zone
 Bogra Zone
 Mymensingh Zone
Area Managers are responsible for these zones and it is their responsibility to develop market
there. Product demand and response of the customer are not same in all zones.
Maintaining the sales in high demand zones like Dhaka, Camilla, Bogra the marketing department
is trying to increase their sales in low demand zones.
Currently, Walton has either their retail shops or dealer shop in all of the 65 districts of Bangladesh.
They have multiple shops in Dhaka and Chittagong in order to provide maximum convenience
Demographic Segmentation
In segmenting the market on demographic basis Walton mainly considers occupation
and family size of the consumer. It targets the people of middle-income level and
designs its products for mainly nuclear family.
2.5 Place
For making the product available to its target customers Walton use its distribution
channel. Walton generally uses its own transport facilities for reaching the product to
its120 Walton Plazas and about 700 dealers. If any dealer wants to use his own
transport for transporting Walton products from factory to his shop, he gets 1%
reduction on dealer price

7. 7
2.6 Organizational Hierarchy
Chairman
Department of
Markketing
Head of design
Head of
Managemen
ts
general
manager
sinior
manager
Sinior
Executiv
e
junior
Executiv
e
Head of finance
Head of
machendising
vice
chairma
n
CEO
Managin
g
Director
s
Executiv
e
Director

8. 8
Chapter 03 (Investigate the situation)
3.1 Present Situation:
Here, firstly, we will show you the present situation of our organization below. Here we
have presented last four years and this year sales range of our Walton mobile.
3.1.1 Number of sale year to year: This diagram is about sale growth and
decline from 2010 to 2014
3.1.2 Mobiles outline and scenario: The diagram is about our product outline
according public interest, design, performance, price and features.
0%
10%
20%
30%
40%
50%
2010 2011 2012 2013 2014
20%
25%
45%
28%
23%
Sale Percentage
feature
price
performane
design
public interest
0
0
0
0
0
5.5
8
3
6.5
4.8
Название диаграммы

9. 9
3.1.3 People opinion about our product: This diagram shows the public opinion
about the condition of Walton Mobile.
Opinion Very Good Good Average No Idea Bad
Percentage 10% 25% 45% 15% 5%
3.14 Opinion about Price: The diagram shows what people think about our price
Categories Percentage
Reasonable 25
Affordable 32
High 38
Unreasonable 5
Sales
Very Good
Good
Average
No Idea
Bad
0% 10% 20% 30% 40% 50%
satisfactory
Affordable
High
Unsatisfactory
14%
22%
43%
21%
Percentage

10. 10
From the above three diagrams we can see the sale deviation from year to year and present
scenario of our mobile according public interest, design, performance, price and features.
Now we will consider our problem.
3.2 Problem Identification:
So far we saw the present situation of the mobile of our company. Now, we have to
identify the problem.
Before identify the problem, we need to know the desired objective of our selected
organization.
Desired objective: sales should be increase year by year and make the brand popular
among people.
Actual situation: sales are decreased and public did not like our product as much as
per our desire.
So, we have found that the rate of decrease of sale is big and the rate of the public
interest of these mobiles is generally low and according to our customer they gave us
their opinion about our product price range. So, by analyzing the sales chart from 2010
to 2014 it is clears that, sales of our mobile phones decreasing year to year.
The reason behind, According to above diagrams people have issue with our price,
most of the people said why our own country product charges so high price?
But also we have an another problem and it is a major problem that we can know from
our customer when we surveyed our product.
The major problem is, we have some technical defect along these mobiles such as (1)
people complained sometimes saved numbers are automatically deleted from
phonebook,
(2) Photos and videos are sometimes not shown
(3) drains too fast/ overheated battery is comparatively low
(4) hardware -Camera- poor photo quality in low light condition and RAM: Hang
problem/ phone performance is poor or slow.
So these are the another big reason that people are not liking our mobiles

11. 11
Chapter 04 (Situation Analysis)
Before we go for any decision we have to analyze some other situations like our present
market condition, who are our competitors, our brand image position etc and some
other thing that will help us to make an effective decision.
4.1 Identify the Deviation: Our target plan was sales should be increase as per year
increase. But the following diagram shows the deviation
Figure: original sale and expected sales ratio.
Here last five years selling ratio is described and the deviation also shows what are the
actual sales and what was our expectation.
4.2 The reason behind this deviation:
Specific reason for not choosing product of Walton brand
0
5
10
15
20
25
30
35
40
45
50
2010 2011 2012 2013 2014
20
25
45
28
2322
30
43
48
40
original sales oue expectation

12. 12
REASON PRICE BRAND
IMAGE
FEATURES WARRENTY GET UP
Percentage 38% 20% 11% 15% 16%
HIGH MIDIAM LOW MODARATE MIDIAM
4.3 Opinion about low price offering high quality
OPINION AGREE NOT SURE DISAGREE STRONGLY
DISAGREE
% 20% 5% 45% 30%
38%
20%
11%
15%
16%
Column1
PRICE BRAND IMAGE FEATURES WARRENTY GET UP

13. 13
We manufacture three types of Phones: We manufacture three types of mobile phone
(1) Features phone (2)Smart phone (3)Walpad .Company try to attract customers of
different levels through providing quality product. Walton mobile provides different types
of mobiles as market offering.
Features Phone Smart Phone Walpad
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
AGREE NOT SURE DISAGREE STRONGLY
DISAGREE
Названиеоси
Название оси
Column2
Column1
LOW PRICE HIGH QUALITY

14. 14
4.4 More demanding mobile phones : People now using:
FEATURES MOBILE SMART PHONE WALPAD
* Aged people (Our survey
says approximately above
35years )
* Teen aged people mostly
(Approximately 16 to 30
years)
* It depends (We survey says
business people, service
people mostly use this kind of
product, Age between 25 to
40 or 45)
*Economic class people
* Middle and high class
people only
* According to price mostly
middle and high class people
can afford this.
*28 % people used this type
of mobile phones at present.
*52 % people used this type
of mobile phones at present
*20 % people used this type
of mobile phones at present
we can see this 52% people mainly middle or teen age people and in this middle age people most of the
people are student so they cannot afford very high price. They want a smart phone which has a very good
features mainly focuses on camera and social apps and which price is between 10000 t0 19000.
4.5 Different mobile phone using rate
So here we can see at present people prefer most the SMART PHONES. And now we
analyze our different mobile demand
28%
52%
20%
FEATURES PHONE
SMART PHONE
WALPAD
Название диаграммы
Prefer most

15. 15
4.6 competitors: Walton mobile is forming its own market. We produce mobile in
Bangladesh by maintain international standard. But mobile phone market is already
established by international brands. So it is tough to capture this already establish
market.
Major participation of Industry
The Companies who are performing well and have maximum market share of the
industry are as follows
GLOBAL BRAND
1) APPLE
2) HTC
3) SAMSUNG
4) NOKIA
NON BRAND
1) SYMPHONY
2) MAXIMUS
3) SPICE
4) HAWAI E.T.C
FEATURES
PHONE
SMART
PHONES
WALPAD
21%
68%
11%
Название диаграммы
Column2

16. 16
4.6.1 Opinion about brand image position
BRAND NAME PERCENTAGE POSITION
APPLE 23 % 1st
HTC 20% 2nd
SAMSUNG 18% 3rd
NOKIA 15% 4th
WALTON 11% 5th
SYMPHONI 9% 6th
OTHERS CHINA MOBILE 4% 7th
0%
5%
10%
15%
20%
25%
23%
20%
18%
15%
11%
9%
4%
Percentage POSITION

17. 17
4.6.2 Brand and price verification:
BRAND FEATURES PRICE
APPLE Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
46000 to 80000
HTC Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
38000 to 58000
SAMSUNG Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
16000 to 60000
NOKIA Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
11000 t0 40000
WALTON Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
11000 t0 30000
SYMPHONI Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
9000 to 22000
OTHER CHINA MOBILES Android Version: 4.2.2
Camera: 8 to 16 megapixel and
front 2 to 5 megapixel
Ram: 1 to 2 gb
7000 to 15000
Note : this china mobile cannot
provide very good camera or
more the 786 MB ram but still it
is most prefer by economic class
people.
So from the table we can clearly see that APPLE and HTC are very high range product.
These MOBILES are out of our price limit. Although these mobiles are prefer by most of
people but we will not choose these mobile phones as our competitor for the price
difference.

18. 18
So from these several mobile phones are in market, but the following brands are our
main competitors.
- SAMSUNG
- NOKIA
- SYMPHONY
- OTHERS (like Maximus, Spice, Kingstar etc)
4.6.3 Comparison with these brands.
Present Brand users of Mobile Phones of these brands
BRAND WALTON SAMSUNG NOKIA SYMPHONY OTHER
CIHNA
MOBILE
% 18% 35% 23% 17% 8%
18%
35%23%
16%
8%
User
WALTON SAMSUNG NOKAI SYMPHONI OTHER CHINA MOBILES

19. 19
4.6.4 Comparison with other brands in term of public interest: here you will
compare our mobile with SAMSUNG, NOKIA.SYMPHONY .Because these three are
highest selling mobiles in Bangladesh.
4.6.5 Opinion about brand image position: Here the diagram shows Walton
mobile and other mobiles brand image position in terms of public interest in 2013 and
2014
0%
20%
40%
60%
nokia
Samsung
Symphoni
Walton
Others
20%
45%
28%
15%
8%
Deman position
samnung nokia
walton
symphony
others
4
2.5
1.2
2.3
0.5
4
3
1.7 2
0.8
Название диаграммы
2014 2013

20. 20
4.6.6 Competitor outperforms us: we have also so many competitors, they
charges high price then us like Samsung, Nokia but some operators charge
approximately same and low price according then us.
Brand Names price Quality Varity Distribution and
Facility
Samsung *** *** *** **
Nokia ** *** * *
Walton *** * ** ***
Symphony * ** *** ***
Figure: Market comparison with other mobiles‟ feature, price, quality and verity
The table also shows us the quality of other mobiles comprising ours, also verities
according to design, software version, features, mostly camera, battery life etc.
From this we can identify that according to our design, quality, verity, and pricing, we
can not cope up with other mobile brands.
Conversely people think we charged high price. But people do not have any objection
with our service centre, service and warranty.
4.7 Final Problem
So finally from above discussion we can clearly identify our problems relating to our
mobile. Now our main focus point should be price and those defects which we have
to overcome.

21. 21
4.8 Analyzing other things
4.8.1 Pricing for Walton Mobile: In case of the product (MOBILE) Walton adopt the
following price formula:
SELLING PRICE= Landed Cost + Administrative cost + Transportation Cost + Warehouse Cost +
Vat + Profit Margin
we also need analyze some extra point like per phone production cost and other
extra costs related of mobile production.
Raw material cost: The cost of producing the product. Here our raw materials are
software, covers, chips, and other accessories. It contains almost 50% of total
product cost.
Developing & Making: This cost is related to factory direct cost. This including
 Factory rent
 Workers wages
 Factory maintenance
 Fuel cost
 Generator rent
 Utility cost
This cost is 40% of the total cost of a product.
Overhead cost: This cost is related to factory indirect cost. This cost is almost 10% of
product cost. This cost including
 Factory employee salary
 Administrative cost.

22. 22
4.8.2 We also have to analyze every side by analyzing every corner which is
related to our mobile phone.
Selling Price Design And
Feature
Version Our Rating
according
Customer buy our
mobiles
Public Review
According price
and features
8000 up to 10000 Network: 2G and
3G
Camera :Poor
Features :poor
Android 4.2
45%
Price: Low
Feature: *
10,000 up to
15000
Network: 2G and
3G
Camera :average
Features :poor
Android 4.2
30%
Price: Average
Feature : *
15000 up to 22000 Network: 2G and
3G and 4G
Camera :Good
Features :Good
Android 4.2
20%
Price : High
Feature: **
22000 up to 30000 Network: 2G and
3G and 4G
Camera :above
Good
Features :Excellent
Android 4.2
5%
Price: High
Feature: ***
Total out of 100

23. 23
4.8.3 Financial analysis
Break- Even- Analyze: The break even analysis indicates that Tk 7760000 will be
required in monthly sales revenue to reach the break even point.
BREAK EVEN POINT ANALYSIS TK
000
Monthly units break even 62
Monthly sale break even 7760
Average per unit revenue 12562
Average per unit variable cost 2261
Estimated monthly Fixed cost 6363
Expense forecast (From 2012 to 2104)
Marketing
Expense Budget
2012 2013 2014
Web site 25000 10000 8000
Advertisement 8050 20000 15000
Printed Media 17251 3000 2000
Total sale and
marketing
34775 33000 25000

24. 24
Financial statements:
YEAR 2012
Particulars Amount TK.
Total Sales 25,53,024
Cost of Goods Manufactured 24,14,093
Gross Profit 3,05,852
Operating Profit 99,636
Net Profit 2,65,307
YEAR 2013
Particulars Amount TK.
Total Sales 19,54,295
Cost of Goods Manufactured 18,14,993
Gross Profit 1,40,678
Operating Profit 66778
Net Profit 1,14,305

25. 25
YEAR 2014
Particulars Amount TK.
Total Sales 15,45,678
Cost of Goods Manufactured 14,36,456
Gross Profit 1,06,307
Operating Profit 48795
Net Profit 1.03,566
4.8.4 Relation of Financial status, Market Share Price and cost of production
2.3
3.5
6.7
2.9
2.2
1.8
2.64
5.6
2.8
2.3
4
3
1.9
5
5.8
2010 2011 2012 2013 2014
Название диаграммы
Financial Status Market share price cost of production

26. 26
Part 05 (Develop Alternatives)
5.1 Develop alternatives
Now as a top management we have seat together and try to find out solution for this
identified problem.
We have gone through the several sources of alternative solutions and have found
some solutions:
Source 01:
One of our problem is related to technical defect, and then we talk to expert from
Bangladesh University of Engineering Technology who is a practitioner of
telecommunication engineering
.
Solution 01:
We should announced some new mobile phones and appoint a new engineer to resolve
the technical problems that we discussed above.
PROBLEM-
1)Camera- poor photo quality in low light condition. Solution: Install CMOS/ BSI technology.
2) RAM: Hang problem/ phone performance is poor or slow
Solution: Phone performance Depends on usage of apps. Apps usage should be according to RAM.
Normally HD games can be played easily with at least 1GB RAM. 512MB RAM is suitable for moderate
uses. Customers should be aware of it by company's marketing policy.
3) Battery: drains too fast/ overheated battery
Solution: Battery life depends on usage. If found such issues like drains battery faster than normal, then
firmware update could help getting battery life in a moderate condition. It is also a good solution to
reduce overheated problem of a batter.
 Strengths
1. This solution will help us to overcome
the complains of our customers which will
help to increase sale
2. Considering quality as a great factor.
3. Excellence in engineering and
Weaknesses
1. Cost will increase and Sale may be
decrease if cost increase
2. Too low profit margin.
3. Some of Walton‟s products will not be
affordable for middle and lower class
consumers, which will affect our searches

27. 27
producing hardware parts and consumer
electronics.
negatively.

Opportunities
1. New product developing thought and In
long term changes in technology it can
make it as a brand
2. If we make understand our customer
that we can successfully solve the defect it
goes in the long run in the market.
Threats
1. Low-cost threats by China mobile
companies and others can cause big
problems.
2. Day by Day inter new product in
Bangladesh which price is low.
Source 02:
Our analysis recall us that people has an issue relating price. We called a board
meeting; every departments‟ head was present there. Everyone think deeply as
regarding this matter like brainstorming
Solution 02:
Price can be reduced to attract the customer mostly. We can announced a new price list
of mobile phones that have already been in the market by advertising.
Strengths
1. Sale will increase.
2. If sale increase net profit will also
increase.
1. Weaknesses
1. It may harm our overall profit scenario.
2. Lack its own OS and software
3. Quality assurance
Opportunities
1. Demand for product size in market.
2. Small and local competitors are
decresing.
Threats
1. If we couldn‟t maintain quality as
like we want then total market
reputation will be destroyed

28. 28
Source 03
We go to among people and gathered some information that which type of technology
and hardware they prefer more. By this survey we get that today‟s generation want a
great camera, 3G support mobile and which support social mode like facebook, skype,
wathsapp, viber etc.
Solution 03
We will manufacture some newly developed smart mobile specially focus on camera
and its look along above modes which price will lie between 9500 to 14990.
Strengths
1. Many consumers may WALTON more
than any other brand because of our
creativity , price
2. The phones will provide by WALTON will
have a much higher re-sale value
compared to other mobile phone brands.
3. Varity of features.
Weakness
1. Took a long time to enter the highly
productive and booming Smartphone
market. As a result the company lost a lot
of its once huge market share.
Opportunities
1. Opportunities to expand the range of
products and their prices. Also bring in
new features and applications on to
Android.
2. Brand Awareness.
Threats
1. Strong competition from other
Smartphone companies will make it hard
for Walton to maintain and expand their
market share
2. Customer Percention.

29. 29
Chapter 06 (Make the decision)
6.1 Make the decision:
We have selected the last alternative that is “We will manufacture some newly
developed smart mobile specially focus on camera and its look along above
modes which price will lie between 9500 to 14990”.
6.2 Why we choose this alternative:
1) In depth industry experience and insight.
2) The use of highly efficient and flexible business model utilizing direct customer sales
and distributions.
3) Participations with going industry.
4) Decreased product cost through economic of scale
6.2.1Market Need : As now a day‟s people feel more attraction towards
Smartphone‟s and teen aged or middle aged peoples uses this type of phone much.
- Quality product
- Innovation Features.
- Customer service
People who prefer this smart phone most they find below price ( Here, We are mainly
focusing on middle and high class people)

30. 30
Age Between 15 to 19 8000 to 12000
Age between 19 to 25 12000 to 17000
Age from 25 to 40 15000 to 25000
Above 40 This aged people do not use mainly smart
phones or a very low % people prefer this type of
mobiles. But mostly any price they can afford.
6.3 Marketing object
Be a market leader in mobile in Bangladesh within five years.
To build profitable customer relationship by producing
better Mobile and getting them to market faster at lower cost.
To achieve 25% sales growth in subsequent years to achieve at
least 30% mark up.
Capture 50% of local market share and contribute billion taka
profit in company balance sheet from this business unit.
6.4 Price Comparison
TECHNOLOGY PLATFORM RAM CAMERA COMMS PRICE
WALTON GSM / HSPA /
LTE
OS: Android
OS, v4.4.4
(KitKat)
CPU: Quad-
core 1.2 GHz
Cortex-A53
1&2GB
Primary: 5
MP,
Secondary:
2 MP
Primary: 8
to 16 MP,
Secondary:
5 MP
Wi-Fi
802.11
b/g/n, Wi-
Fi Direct,
hotspot.
Bluetooth:
v4.0,
A2DP
10000-20000
20000-30000
SAMSUNG GSM / HSPA /
LTE
OS: Android
OS, v4.4.4
(KitKat)
CPU: Quad-
core 1.2 GHz
Cortex-A53
1&2GB
Primary: 5
MP
Secondary:
2 MP
Primary: 8
to 16MP,
Secondary:
5 MP
Wi-Fi
802.11
b/g/n, Wi-
Fi Direct,
hotspot.
Bluetooth:
v4.0,
A2DP
14000-26000
26000-40000

31. 31
NOKIA
OS: Android
OS, v4.4.4
(KitKat)
CPU: Quad-
core 1.2 GHz
Cortex-A53
1&1.5GB
Primary: 5
MP
Secondary:
2 MP
Primary: 8
MP
Secondary:
5 MP
Wi-Fi
802.11
b/g/n, Wi-
Fi Direct,
hotspot.
Bluetooth:
v4.0,
A2DP
10000-17000
18000-28000
SYMPHONI GSM / HSPA /
LTE
OS: Android
OS, v4.4.4
(KitKat)
CPU: Quad-
core 1.2 GHz
Cortex-A53
1&2 GB
Primary: 5
MP
Secondary:
2 MP
Primary: 8
to 16 MP,
Secondary:
5 MP
Wi-Fi
802.11
b/g/n, Wi-
Fi Direct,
hotspot.
Bluetooth:
v4.0,
A2DP
9000-17000
18000-23000
OTHER
CHINA
MOBILES
GSM / HSPA /
LTE
OS: Android
OS, v4.4.4
(KitKat)
CPU: Quad-
core 1.2 GHz
Cortex-A53
789 MB
Primary: 5
MP
Secondary:
2 MP
Wi-Fi
802.11
b/g/n, Wi-
Fi Direct,
hotspot.
Bluetooth:
v4.0,
A2DP
7000-12000
6.5 Price and sale comparison with our competitors
PRICE UPTO 17000 17000 TO 26000 ABOVE 26000
SAMSUMG 30% 38% 38%
NOKIA 20% 19% 20%
WALTON 17.5% 20% 16%
SHYPHONY 28% 21% 25%
OTHERS 4.5% 2% 1%

32. 32
6.6 Future growth of Walton (Sale Increase): If we chose this alternative our mobile
phone sales increase as below
PRICE 10000-15000 16000 26000 Above 26000
PERCENTAGE 53% 38% 9%
6.7 Expected Market share price: Market Share price will be also high because our
sale will be increase. Continue increasing market share at the same rate over the next 5
years.
0%
10%
20%
30%
40%
Название диаграммы
UPTO 17000
17000 TO 26000
ABOVE 26000
0%
20%
40%
60%
80%
100%
120%
10000-15000 16000-26000 Above 26000
58%
35%
7%
53%
38%
9%
Future Present Column2

33. 33
PRESENT MARKET SHARE EXPECTED MARKET SHARE
13% 25%
To establish WALTON as a brand, we also some changes are needed in its strategic
1) Switch to market Penetration Pricing without compromising quality.
2) Yearly incentives and special offers
0%
10%
20%
30%
Market
share
present
expected
Column1

34. 34
Chapter 07 (Implement the Decision)
7.1 Do the agreement:
In these case there are several kind of agreement .We choose cost-saving , where
costs of production items are much lower because of lower overheads, lower taxes and
lower expenses in wages and other payments to labor.
7.2 Division of work:
We just divide the merchandisers in different team, and then give every team different
type of survey work in different district. Every team will responsible for their individual
category. Like one team will produce then that team will be responsible to timely deliver
and maintain quality of the specific product.
7.3 Create a team wise QC:
Every team has an expert QC team; they will visit frequently to check the quality
ensuring.
7.4 Make a strong delivery and distributor channel:
We will make an effective delivery channel by which we can distribute mobile phones all
over the Bangladesh.
7.5 Strong Advertisement:
Advertising pattern should be
- electronic media
-News paper
- Bill board
- Face book website.
Electronic media: we can use BTV, CHANNEL I, NTV and other Bangladeshi channel
for our advertising purpose.
Newspaper: Two major news paper DAILY STAR & PROTHOM ALO, we can use for
advertising.
7.6 Making Special Offer:
We can also make some offer like Memory card free, cupon facility and most important
we can allow our customer credit facility for some time.

35. 35
7.7 R & D Department:
we have to set up a R & D department to active R & D department more active and
faithful. The R & D department also have some work in case of implementation.
7.8 Sales service:
Sales service facilities should be promote with care. We can improve promotional
activities by consumer promotion and trade promotion Setting up a strong image
7.9 Set up well decorated showrooms.
Innovative decoration sometimes attract people much. So we should established well
decorated showroom in every district.
.

36. 36
Chapter 08 (Conclusion)
From the study of “Decision Making” we can conclude that Walton Mobile produce three
types of mobile phones. Since consumer tastes change instantly, we should take the
advise strategic and policy to grab the market. In this regard integrated marketing will
helpful. Also customers are very brand loyal. So we should establish Walton as a good
brand. As buyers preferences are changing day by day so we should cope up with their
taste. Here pricing also a great factors. Mainly teen aged people who are student mainly
prefer smart phones. So we also should take a great care with pricing without
compromising quality. Our total targeted population will be 10 million users. There are
almost equal ratio between male and female. Ages from 16 t0 51 are seen using Walton
mobile frequently. Teen and middle agers have a great fun with the androids. So, it is
very important that we should decrease our price to increase our sale. Samsung and
symphony arevery well khown for their low price with great quality. If happen so our
market share will also increase. As people have already a complain with our product so
after manufacture new developed product we have to promote those product very
well.Advertisement is one of the key issue to increase sale.
REFERANCES:
1. http://image.slidesharecdn.com/marketingplanofwaltonmobile-130909030403-140814120417-
phpapp02/95/branding-walton-mobile-15-638.jpg?cb=1408036219
2. http://image.slidesharecdn.com/marketinganalysisofwalton-110421054234-phpapp02/95/marketing-
analysis-of-walton-1-728.jpg?cb=1303382648
3. http://image.slidesharecdn.com/waltonclasic-130224044341-phpapp01/95/walton-clasic-50-
638.jpg?cb=1361702701
4. www.waltonbd.com
5. https://www.facebook.com/Waltonbd