Presentation from Digital Transformation: Supporting Culture Shift in Museums by Jason Sutcliffe, Museums Development Manager at East Ayrshire Leisure.

1. Future Museum
A Digital Partnership
Jason Sutcliffe
Team Leader – Collection Care
East Ayrshire Leisure

3. 2003 Launch of Regional Development Challenge
Fund
- Scottish Executive
- Managed by the Scottish Museums Council
- Replaced Strategic Change Fund
- £3m fund (max per project of £100,000 per
year for 3 years)
Designed to:
- Develop capacity and sustainability of museum
sector
- Encourage museums of all types to work in
partnership, across authority boundaries
- Improve collaboration between museums and other
authorities and agencies

4. 2003 Launch of Regional Development Challenge
Fund
2004 East Ayrshire Council and Dumfries and
Galloway Council begin discussions about possible
projects, then soon after with partners across SW
Scotland

6. INITIAL DISCUSSIONS AND IDEAS

7. - Some collaborative working in the past

8. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns

9. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming

10. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections

11. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information

12. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
People
Life and
Work
Arts and
Crafts

13. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource

14. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource
- Objects in SW Scotland

15. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource
- Objects in SW Scotland
- “come and see the real thing in our museum”

16. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource
- Objects in SW Scotland
- “come and see the real thing in our museum”
- Free use and access of images / information for
education

17. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource
- Objects in SW Scotland
- “come and see the real thing in our museum”
- Free use and access of images / information for
education
- Lifelong learners

18. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource
- Objects in SW Scotland
- “come and see the real thing in our museum”
- Free use and access of images / information for
education
- Lifelong learners
- Not Natural History

19. - Some collaborative working in the past
- Shared stories and histories e.g. industries, WW2,
Burns
- Unique stories e.g. Dumfries silver, Alexander
Fleming
- Promotion of the venues and collections
- Objects and information
Web resource
- Objects in SW Scotland
- “come and see the real thing in our museum”
- Free use and access of images / information for
education
- Lifelong learners
- Not Natural History
- Had to be manageable – no public editing

20. MORE THAN JUST A WEBSITE

21. More than just a website
- Touring exhibitions

22. More than just a website
- Touring exhibitions
- Interactives

23. More than just a website
- Touring exhibitions
- Interactives
- News and events

24. More than just a website
- Touring exhibitions
- Interactives
- News and events
- Real opportunity for cross-regional, cross-sectoral
working

25. More than just a website
- Touring exhibitions
- Interactives
- News and events
- Real opportunity for cross-regional, cross-sectoral
working
- Publications

26. More than just a website
- Touring exhibitions
- Interactives
- News and events
- Real opportunity for cross-regional, cross-sectoral
working
- Publications
- Digital and photographic skills sharing

27. ISSUES

28. Issues
- Partnership agreements

29. Issues
- Partnership agreements – distrust from smaller
partners

30. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?

31. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright

32. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?

33. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input

34. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input
- How to manage public feedback and enquiries

35. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input
- How to manage public feedback and enquiries
- Ongoing funding e.g. web-hosting

36. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input
- How to manage public feedback and enquiries
- Ongoing funding e.g. web-hosting
- Where would it be hosted?

37. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input
- How to manage public feedback and enquiries
- Ongoing funding e.g. web-hosting
- Where would it be hosted?
- IT departments

38. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input
- How to manage public feedback and enquiries
- Ongoing funding e.g. web-hosting
- Where would it be hosted?
- IT departments
- Server space – image size

39. Issues
- Partnership agreements – distrust from smaller
partners
- How would the web resource be built?
- Copyright
- Who will digitise the images?
- Staff time commitment for research / content input
- How to manage public feedback and enquiries
- Ongoing funding e.g. web-hosting
- Where would it be hosted?
- IT departments
- Server space – image size
- Would this be a collections database?

40. 2003 Launch of Regional Development Challenge
Fund
2004 East Ayrshire Council and Dumfries and
Galloway Council begin discussions about possible
projects
2004/5 Bid in to R.D.C.F.
£280,000 over 3 years from R.D.C.F.
£95,000 staffing commitment from key partners

41. 2003 Launch of Regional Development Challenge
Fund
2004 East Ayrshire Council and Dumfries and
Galloway Council begin discussions about possible
projects
2004/5 Bid in to R.D.C.F. – successful!!
2005 Commissioning of website design
Recruitment of Digitisation Assistants
Content development
Touring exhibitions

45. 2003 Launch of Regional Development Challenge
Fund
2004 East Ayrshire Council and Dumfries and
Galloway Council begin discussions about possible
projects
2004/5 Bid in to R.D.C.F.
2005 Commissioning of website design
Recruitment of Digitisation Assistants
Content development
Touring exhibitions
2006 LAUNCH

48. THE FIRST THREE YEARS

49. The first 3 years
- 11,000 objects digitised

50. The first 3 years
- 11,000 objects digitised
- Nearly 150,000 unique visits
0
2000
4000
6000
8000
10000
12000
14000
16000
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Future Museum Normal Hits 2006-08
Statutory Performance Indicators

51. The first 3 years
- 11,000 objects digitised
- Nearly 150,000 unique visits
- 3 Touring / cross-venue exhibitions created with
visitor figures of 119,000 in total across 8 venues in
region
El Dorado / The Legacy
Strands
South by South West

53. The first 3 years
- 11,000 objects digitised
- Nearly 150,000 unique visits
- 3 Touring / cross-venue exhibitions created with
visitor figures of 119,000 in total across 8 venues in
region
- 5 artist commissions
Dust Mask
Kathleen McKay,
2008

54. Out of Touch
Iain Brown, 2006

55. The first 3 years
- 11,000 objects digitised
- Nearly 150,000 unique visits
- 3 Touring / cross-venue exhibitions created with
visitor figures of 119,000 in total across 16 venues in
region
- 5 artist commissions
- 5 interactive resources

56. The first 3 years

57. AFTER R.D.C.F.

58. After R.D.C.F.
2008 Additional £65,000 funding secured to extend
Digitisation Assistants and marketing

59. After R.D.C.F.
2008 Additional £65,000 funding secured to extend
Digitisation Assistants and marketing
2011 Recognition funding from D&G allowed rebuild of
site in order to feature archaeological mapping.
Now built around open-source system.

61. After R.D.C.F.
2008 Additional £65,000 funding secured to extend
Digitisation Assistants and marketing
2011 Recognition funding from D&G allowed rebuild of
site in order to feature archaeological mapping.
Now built around open-source system.
2012 Relaunch

62. OTHER FACTS AND FIGURES

63. Other facts and figures
- Visitor figures on the rise

64. 0
50000
100000
150000
200000
250000
06 / 07 07 / 08 08 / 09 09 / 10 10 / 11 11 / 12 12 / 13 13 / 14 14 / 15
Future Museum annual Normal hits
1 million hits in January 2015

65. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
“Generation South by South West 2014”
A Future Museum partnership project
Part of the Glasgow 2014 Cultural Programme

66. Five Set Conversation Pieces
Christine Borland

67. The Earth Turned to Bring Us Closer
Dalziel and Scullion

68. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site

69. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come

70. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come
- Average length of visit – 19:21

71. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come
- Average length of visit – 19:21
- Top Search Phrases

73. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come
- Average length of visit – 19:21
- Top Search Phrases
Benefits

74. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come
- Average length of visit – 19:21
- Top Search Phrases
Benefits
- Enquiries from public can be quickly dealt with

75. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come
- Average length of visit – 19:21
- Top Search Phrases
Benefits
- Enquiries from public can be quickly dealt with
- High quality collection images to hand

76. Other facts and figures
- Visitor figures on the rise
- Major cross-venue exhibition in 2014
- 5 more interactives on site
- 36 partners – and more to come
- Average length of visit – 19:21
- Top Search Phrases
Benefits
- Enquiries from public can be quickly dealt with
- High quality collection images to hand
- Increased profile – image requests, etc.

77. THE FUTURE OF FUTURE
MUSEUM

78. The future of Future Museum
- Ongoing hosting

79. The future of Future Museum
- Ongoing hosting
- New design?

80. The future of Future Museum
- Ongoing hosting
- New design?
- Social Media?

81. The future of Future Museum
- Ongoing hosting
- New design?
- Social Media?
- Partnership commitments?

82. The future of Future Museum
- Ongoing hosting
- New design?
- Social Media?
- Partnership commitments?
- Dedicated staffing?

83. www.futuremuseum.co.u
k
Questions?