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Transforming Museums  with Technology ( Transforming any city from inside its museum ) Steve Virgin & Roger Bamkin Board D...
Wikimedia’s Objective Founder Jimmy Wales said it ... Wikimedia UK  is doing it too Main Page
Top Ten Global Websites – Our Impact <ul><li>Google    No. 1.  Is this where Bristol companies want to be?  </li></ul><ul...
<ul><li>Foundation </li></ul><ul><li>Keep sites running </li></ul><ul><li>Employ central staff </li></ul><ul><li>Run globa...
In Wikipedia’s birthday year Wikimedia UK has organised outreach in Bristol... When <ul><li>Jimmy Wales & Wikipedia 10th b...
In 2011 Bristol hosted Wikipedia’s 10 th  birthday HP Labs, Bristol City Council, Festival of Ideas, Watershed, BBC Bristo...
How the world sees the M Shed  Where M Shed  on Wikipedia And there are few words, no pictures in only one language . Wiki...
Why would you want to transform a museum? M Shed has had an expensive makeover Why <ul><li>Bristol Industrial Museum  </li...
Wikipedia fills gaps <ul><li>Wikipedia is free </li></ul><ul><li>The world needs information </li></ul><ul><li>Where there...
GLAM <ul><li>We have partnered major UK cultural institutions </li></ul><ul><li>We inspire volunteers to work with a museu...
How the world saw Derby Museum Derby Museum  The wiki article was bigger than the M Shed before we started.... But ... Der...
Wikipedians & Derby Museum curators met  Derby Museum  article now mentioned ~ 40 objects. It was bigger. And better After...
We did write some articles But we wanted to do more ... We wanted to write the labels How
Museum curators just love writing labels for every item in their collection Sometimes they manage it in more than one lang...
We actually wanted to do something better We wanted to use QR codes in addition to labels We installed QR codes in Derby m...
QRpedia supplies Wikipedia pages in any language <ul><li>QRpedia Code </li></ul><ul><li>First used at Derby Museums in Apr...
How does QRpedia work? We will ... ... And you can do it NOW! But where will we find all the extra text in French, German ...
So we set up the ‘Wright Challenge’ Prizes of some books and a £50 book voucher Competition advertised on 141 Wikipedias  ...
“ Collateral damage” <ul><li>The  Wikipedia article about “Derby” is now in 60 languages. Most objects now have a QRpedia ...
We made the front pages of the main Wikipedias This will result in more hits to Derby Museum’s webpage Fulfils mission to ...
14,000 English people read about this painting The article was written in French ... was translated into English ... and t...
1,200 articles on Derby Museum exhibits How
Who wrote them all? How
3 rd  Sept - Joseph Wright Day How We were on four main pages So .... ? The Mayor gave out prizes to people in Indonesia, ...
Improving a city’s Google position on the web Optimisation is done using links. Derby Museum=1200 Google uses the number o...
Who put Bristol on the map? Can you see the M Shed on the French Google map? How
Conclusions <ul><li>QR Codes add value to museums (at no cost) </li></ul><ul><li>Wikipedia pages mean  updating  is easy <...
Bristol Museum & Banksy 120,000 people queued in month 1 More people viewed this Technology transforms museums.. Museums c...
Thank You For your time For listening For your questions For your patience This presentation is CC-BY-SA except for logos ...
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Transforming museums with technology - Transforming a city from inside a museum

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The TEDx talk on 8th September at Bristol M Shed. Daringly we spoke about the M Shed's on-line presense. They have spent millions transforming the museum from its former name of the Bristol Industrial Museum. Sadly on Wikipedia their former reincarnation looks like a better museum that they are now. How can you transform a museum? Why would you want to? Is it possible to change the on-line profile of your museum. We talk here about the work that Wikimedia UK have done with Derby Museum. As a result they have 1200 articles on their museum and are probable seen as one the UKs top museums on many wikipedias.

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Transforming museums with technology - Transforming a city from inside a museum

  1. 1. Transforming Museums with Technology ( Transforming any city from inside its museum ) Steve Virgin & Roger Bamkin Board Directors Wikimedia UK This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission Main Page Bristol M Shed, UK September 8 th , 2011
  2. 2. Wikimedia’s Objective Founder Jimmy Wales said it ... Wikimedia UK is doing it too Main Page
  3. 3. Top Ten Global Websites – Our Impact <ul><li>Google  No. 1. Is this where Bristol companies want to be? </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Yahoo </li></ul><ul><li>Baidu.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Wikipedia  This is us. We have 400 million users/ month </li></ul><ul><li>Windows Live </li></ul><ul><li>Twitter </li></ul><ul><li>QQ,com </li></ul>Main Page
  4. 4. <ul><li>Foundation </li></ul><ul><li>Keep sites running </li></ul><ul><li>Employ central staff </li></ul><ul><li>Run global fundraising </li></ul><ul><li>Liaise with Volunteer community </li></ul><ul><li>Manage new initiatives </li></ul><ul><li>Encourage outreach by chapters </li></ul><ul><li>Wikimedia UK </li></ul><ul><li>Promotes values of the Foundation </li></ul><ul><li>One of 40 national chapters </li></ul><ul><li>Support freely licensed material </li></ul><ul><li>Member-based & volunteer-run </li></ul><ul><li>Donor-sourced budget </li></ul><ul><li>Non-profit seeking charitable status </li></ul><ul><li>In 3 rd year as an organisation </li></ul><ul><li>Encourage outreach </li></ul>Who are we?
  5. 5. In Wikipedia’s birthday year Wikimedia UK has organised outreach in Bristol... When <ul><li>Jimmy Wales & Wikipedia 10th birthday </li></ul><ul><li>Wikimedia in Residence @ Arkive (Summer) </li></ul><ul><li>Wikimedia Outreach Ambassador University of Bristol (Summer) </li></ul><ul><li>BBC Bristol – 2 nd Wikimedia Academy (July) </li></ul><ul><li>Bristol Girl Geek Dinners + Wikimedia UK Dinner (August) </li></ul><ul><li>Forthcoming ARKIVE Editathon at Watershed on Sept 15 </li></ul>That’s what we are doing...
  6. 6. In 2011 Bristol hosted Wikipedia’s 10 th birthday HP Labs, Bristol City Council, Festival of Ideas, Watershed, BBC Bristol...ALL got involved..... Can we help put Bristol on the global map? When That’s what we did...
  7. 7. How the world sees the M Shed Where M Shed on Wikipedia And there are few words, no pictures in only one language . Wikipedia Google Images M Shed If you don’t shape your online image other people will.
  8. 8. Why would you want to transform a museum? M Shed has had an expensive makeover Why <ul><li>Bristol Industrial Museum </li></ul><ul><li>Better Wikipedia page </li></ul><ul><li>More pictures </li></ul><ul><li>Describes objects </li></ul><ul><li>Stronger online presence </li></ul>
  9. 9. Wikipedia fills gaps <ul><li>Wikipedia is free </li></ul><ul><li>The world needs information </li></ul><ul><li>Where there is no information Wikipedia is happy to fill that gap. </li></ul><ul><ul><li>BBC Wildlife Finder </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>M Shed </li></ul></ul>Why
  10. 10. GLAM <ul><li>We have partnered major UK cultural institutions </li></ul><ul><li>We inspire volunteers to work with a museum </li></ul><ul><li>This year we partnered Derby Museum </li></ul><ul><li>We chose a small museum and sought to get them a lot of attention </li></ul>Why
  11. 11. How the world saw Derby Museum Derby Museum The wiki article was bigger than the M Shed before we started.... But ... Derby Museum is a small regional museum On Wikipedia In Reality Why
  12. 12. Wikipedians & Derby Museum curators met Derby Museum article now mentioned ~ 40 objects. It was bigger. And better After one meeting As a result of the meetings We wrote 10-20 articles The Derby Museum article spread quickly to a dozen languages How
  13. 13. We did write some articles But we wanted to do more ... We wanted to write the labels How
  14. 14. Museum curators just love writing labels for every item in their collection Sometimes they manage it in more than one language We were told that a museum would never allow Wikipedians to write museum labels How
  15. 15. We actually wanted to do something better We wanted to use QR codes in addition to labels We installed QR codes in Derby museum on sample objects So, visitors were reading facts not written by curators Both Wikipedians and curators could edit the Wikipedia page How QR Code Devised in 1994 it is used in UK as a gimmick, but is being adopted by business
  16. 16. QRpedia supplies Wikipedia pages in any language <ul><li>QRpedia Code </li></ul><ul><li>First used at Derby Museums in April. </li></ul><ul><li>Allows mobile access to the Wikipedia page in your language </li></ul>By April all QR codes replaced We created a web site to receive the QRpedia requests The website recognises the language of the users phone It redirects to the correct article in the language defined by the phone How
  17. 17. How does QRpedia work? We will ... ... And you can do it NOW! But where will we find all the extra text in French, German , Polish etc? How
  18. 18. So we set up the ‘Wright Challenge’ Prizes of some books and a £50 book voucher Competition advertised on 141 Wikipedias (not everyone speaks English) Launched on May 1 st In the first week we had 100 articles in new languages The response was brilliant Wright Challenge Launched in May How
  19. 19. “ Collateral damage” <ul><li>The Wikipedia article about “Derby” is now in 60 languages. Most objects now have a QRpedia code </li></ul><ul><li>However: </li></ul><ul><li>Nearby bridges got articles, churches, the library next door, castles, archaeological sites and in different languages </li></ul><ul><li>Paintings that people thought were in Derby (but are not) got articles </li></ul><ul><li>Paintings that were in storage got articles </li></ul><ul><li>People who worked for the museum in the 19th century got articles </li></ul>Benefit ^ How
  20. 20. We made the front pages of the main Wikipedias This will result in more hits to Derby Museum’s webpage Fulfils mission to educate and share knowledge Raises interest in & status of any city across the world How
  21. 21. 14,000 English people read about this painting The article was written in French ... was translated into English ... and then into Russian ... onto the Russian main page Where 53,000 read about it How
  22. 22. 1,200 articles on Derby Museum exhibits How
  23. 23. Who wrote them all? How
  24. 24. 3 rd Sept - Joseph Wright Day How We were on four main pages So .... ? The Mayor gave out prizes to people in Indonesia, Russia ... Derby was mentioned 3 times on the French Wikipedia front page
  25. 25. Improving a city’s Google position on the web Optimisation is done using links. Derby Museum=1200 Google uses the number of links to decide how important a page is. M Shed has few On non-English Wikipedias the best UK museum will not be the M Shed How
  26. 26. Who put Bristol on the map? Can you see the M Shed on the French Google map? How
  27. 27. Conclusions <ul><li>QR Codes add value to museums (at no cost) </li></ul><ul><li>Wikipedia pages mean updating is easy </li></ul><ul><li>Linking to smart phones creates accessibility </li></ul><ul><li>Language support is possible using QRpedia </li></ul><ul><li>Opens up your multi-ethnic city ( e.g. Bristol has 32,000 Somalis ) </li></ul><ul><li>Curators create global impact for their museum and their city </li></ul>
  28. 28. Bristol Museum & Banksy 120,000 people queued in month 1 More people viewed this Technology transforms museums.. Museums can change a city
  29. 29. Thank You For your time For listening For your questions For your patience This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission

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