NCVO New Politics 2010 conference


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Campaigning in communities using the web - talk about local perspective

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NCVO New Politics 2010 conference

  1. 1. William Perrin TAL Campaigning and the local web NCVO Campaigns Conference 22 January 2010 William Perrin - Talk About Local (West Midlands) Ltd
  2. 3. Abandoned cars and weekly arson Bingfield Park, Rufford Street 2002 Gas cylinders often in cars for extra ooomph Pics – Mark Bailey
  3. 4. Stolen moped Grand Prixs c2002 Bingfield Park Kings Cross Most Saturdays when Arsenal at home End with traditional moped bonfire Pics – Mark Bailey
  4. 5. The ‘Crackavan’ Rufford Street c2002 Pics – Mark Bailey
  5. 6. Caledonian Ward Safer Neighbourhood Panel North King Cross Environmental Taskforce West Area Committee West Area Planning Committee CYP Management committee Kings Cross Development Forum Gifford, Rufford and Randells Residents Association Team Cally Sparkplug Management Committee Planning Applications (dozens) ....but huge information burden mostly from council and local public services Cost of communicating very high We used the web to streamline all this and communicate more Got stuck in to these local exercises over several years........ ‘ Strategic plans’ - many
  6. 7. over 800 articles Four volunteer writers – aged 40-65 Small number of authors Campaigns, information, wildlife, events etc Important part of wider regeneration – crime down, streets cleaner, public services more responsive
  7. 8.
  8. 9. £1 million for community under S106 Web-led campaign drove people into traditional comms channels required for statutory processes Out-manoeuvred Network Rail
  9. 10. Translate council planning documents into locally relevant language 400 people per day
  10. 11. Cemex – $multi billion Mexican multi-national concrete company Very noisy plant in Kings Cross Resident-led campaign using YouTube videos of noise Cemex capitulate – correct problems
  11. 12. Stoke-on-Trent Campaigning, challenging style Reflects local frustration at political scene 3 writers, 30,000 comments on local politics Drupal site £25 a month
  12. 13. Digbeth gritty industrial area of South B’ham Arts, events, positive stories Digbeth is Good redefined image of Digbeth on line Costs - £10/month Wordpress blog
  13. 14. Team of 5 people 400 pv a day Thousands of articles Village population 500 C£10/month
  14. 15. 2,000 members Harringay Town and Green Lanes Chatty informal feel Wide range of local issues £15 month
  15. 16. First find your local site New resource growing fast
  16. 17. <ul><li>Local web is game-changer for local campaigns </li></ul><ul><li>Massive reduction in time and effort and expense needed to communicate </li></ul><ul><li>Brings C21st feel to campaigns in C19th system – broadens appeal, lowers barriers </li></ul><ul><li>Levers campaign out of area to influence more people </li></ul><ul><li>Knowledge store for campaign </li></ul>
  17. 18. <ul><li>We can help you set up community sites for your community or organisation </li></ul><ul><li>Simple, effective, free (usually) </li></ul><ul><li>Partnership with UfI/UK online centres </li></ul><ul><li>Give people confidence and support to create local sites using free tools </li></ul><ul><li>Bespoke intensive interventions and consulting available </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>
  18. 19. Want talk about local in your area? Short, simple process 1 Get in touch, 2 Work together to identify training outlet/approach – ideally a uk online or similar centre on the ground 3 We train trainers who get grant of £1,000 reach out to 20 or so participants 4 Participants create websites, talk about local and trainers support them
  19. 20. UK online centre – Marches Access Point Started August 2009 with TAL Rural town life and news Wordpress site
  20. 21. Deprived area of West London Started August 2009 – with TAL and local NDC Local discussion and information 220 members site – cost £zero
  21. 22. Late October 2009 from TAL session Evolution Centre, Washwood Heath, Birmingham
  22. 23. Supports a local festival Caldmore – Walsall, Black Country
  23. 24. Village life in Shropshire
  24. 25. William Perrin TAL Campaigning and the local web NCVO Campaigns Conference 22 January 2010 William Perrin - Talk About Local (West Midlands) Ltd