Hugh Wallace, Head of Digital Media at National Museums Scotland, discusses the importance of a holistic approach to digital engagement in museums. Key themes include opening up collections, designing for audiences, and considering the museum as a platform for social interactions. The presentation emphasizes the need for collaborative processes and ongoing improvements in digital strategies.

1. An all-museum approach to Digital
Hugh Wallace
Head of Digital Media
National Museums Scotland
@tumshie

2. National Museums Slide

3. www.nms.ac.uk

4. The beating heart of the organisation
image: flickr.com/mararie

5. Clucking around the edges
image: flickr.com/robef

6. Solid building blocks
image: flickr.com/kmtucker

7. Theme One: Opening up our collections

11. image: flickr.com/getambition

12. Theme Two: Designing around our audiences,
not our organisation
image: flickr.com/dunechaser

13. Reasons for visiting our website

17. Theme Three: The mobile museum

19. design
started
here

21. Theme Four: The museum as a platform for engagement

22. Social objects

23. Social experiences

24. Social curators

25. Theme Five: An all-museum priority

26. Design collaborative processes

27. The lure of a croissant
image: flickr.com/zivkovic

28. Pay attention to the plumbing
image: flickr.com/tinou

29. Different digitals: mindset vs medium

30. “How can we do this better?”

31. Focus on the slow burn as well as quick wins
image: flickr.com/chr1sp

32. Thank you
Hugh Wallace
Head of Digital Media
National Museums Scotland
@tumshie