Ecomuseums
A Brave Community Response
to Commemorating
a Shared Heritage of Place
in an Age of Austerity?
Fortune Favours ...
Overview
1. What is an Ecomuseum?
2. Flodden 1513 Ecomuseum – Brief History
3. Model
4. So what is the Flodden 1513 Ecomus...
1. What is an Ecomuseum?

Normal Museum

Ecomuseum

www.flodden1513.com
Scottish examples
•Ceumannan Ecomuseum,
Trotternish, Skye
•Easdale Island Folk Museum
•Kilmartin House Museum

www.flodden...
2. A brief history
2008-09
•Five members of the local community met in August 2008
•What to do to mark the 500th anniversa...
2010-11
•Grant funding from Leader
•Phase 1 of the Ecomuseum development (£30k)

www.flodden1513.com
2012
•Preparation of the HLF grant applications
•Heritage Lottery Fund
•First Round application (£85,000)
•Detailed planni...
2013-2016
Learning more about
the battle, its context
and aftermath
Efficiently engaging
with schools
Increase no. of site...
F. Marketing/PR
•Building a broad profile for Flodden
•Giving support to community
groups in doing their own PR
•Encouragi...
3. Model

www.flodden1513.com
Flodden model (2)

www.flodden1513.com
Led by the community
•Chaired by Lord Joicey
•Strong community representatives on the
Steering Committee
•Strong and vocal...
Public participation
•Regular Stakeholder meetings
•Key influence / decision making:
•Leader application
•HLF Rounds One a...
Joint ownership & management
•Flodden 1513 Ecomuseum Ltd
•Administration provided by:
•Leader: Glendale Gateway Trust
•HLF...
Process, not product
•All Ecomuseum project delivery is about
supporting the stakeholders to work
together to everyone’s n...
Involve local businesses
Rose and Thistle Ice
Cream
Blood Orange
Marmalade
Flodden Tartan
Cycle Routes
www.flodden1513.com
Depend on volunteers
•Everything depends on volunteers

www.flodden1513.com
Sense of place
•Arguably the Borders’ most historically
significant event
•European dimension
•Scale and impact of the los...
Geographic space

www.flodden1513.com
Continuity and change
•Looking backwards:
•Battle of Flodden 1513
•Impact on the culture of the Borders and beyond

•Looki...
Fragmented museum

www.flodden1513.com
Conservation in situ

www.flodden1513.com
Movable and immovable tangible
and intangible

www.flodden1513.com
Research: local and academic
•Community archaeology
•Community palaeography
•Academic heritage studies
•Academic organisat...
Research: multi and inter-disciplinary
•Community is interdisciplinary:
•what more can we learn about Flodden and
its afte...
Interpretation: holistic

www.flodden1513.com
Interpretation: connections

www.flodden1513.com
Sustainable Environmental Dev.
•Wise use of resources
•Allow for development
•(except on the battlefield)

•Document past ...
Sustainable Economic Development
•Responsible tourism

www.flodden1513.com
Sustainable Community Development
•Establishing cross-border links amongst
groups and communities
•where a border has on t...
4. The Flodden 1513 Ecomuseum model

...is it brave?
...can it be replicated?

www.flodden1513.com
www.flodden1513.com
Mapped against National Strategy for
Scotland’s Museums and Galleries
1b. Inspire and deliver new forms of audience engage...
Flodden model (1)
•Leader: strong, independent, capable, respected
•Steering group: strength & diversity
•Public service o...
Flodden model (2)
•Outcomes have evolved, but built progressively:
•Mark the 500th anniversary
•Listen to, actively respon...
Flodden model (3)
•Strategy mix

www.flodden1513.com
Is it brave?
•If we define brave as “high risk and high reward”, then
the answer has to be YES
•Many similar projects have...
Is it replicable?
•The ecomuseum framework is flexible
•It gives enough structure to provide stimulation
•But not so much ...
www.flodden1513.com
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Ecomuseum - A brave community response?

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Alistair Bowden, Flodden 1513 Ecomuseum Ltd

Presentation from the Museums Galleries Scotland 'Fortune Favours the Brave' conference, September 2013.

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Ecomuseum - A brave community response?

  1. 1. Ecomuseums A Brave Community Response to Commemorating a Shared Heritage of Place in an Age of Austerity? Fortune Favours the Brave – MGS Biennial Conference Thursday 12 September 2013 Hampden Park, Glasgow Alistair Bowden, Project Co-ordinator www.flodden1513.com
  2. 2. Overview 1. What is an Ecomuseum? 2. Flodden 1513 Ecomuseum – Brief History 3. Model 4. So what is the Flodden 1513 Ecomuseum model a. ...is it brave? b. ...and can it be replicated? www.flodden1513.com
  3. 3. 1. What is an Ecomuseum? Normal Museum Ecomuseum www.flodden1513.com
  4. 4. Scottish examples •Ceumannan Ecomuseum, Trotternish, Skye •Easdale Island Folk Museum •Kilmartin House Museum www.flodden1513.com
  5. 5. 2. A brief history 2008-09 •Five members of the local community met in August 2008 •What to do to mark the 500th anniversary? •How to create a lasting legacy? •They wanted to find out what other local people were thinking •Newspaper article •First stakeholders emerge (30ish) •Student placement •Stakeholders increase (80ish) •Ecomuseum first mentioned www.flodden1513.com
  6. 6. 2010-11 •Grant funding from Leader •Phase 1 of the Ecomuseum development (£30k) www.flodden1513.com
  7. 7. 2012 •Preparation of the HLF grant applications •Heritage Lottery Fund •First Round application (£85,000) •Detailed planning •Second Round application (£1.3m) •£877,000 cash; £450,000 volunteer time www.flodden1513.com
  8. 8. 2013-2016 Learning more about the battle, its context and aftermath Efficiently engaging with schools Increase no. of sites Small no. of activities Profile raising www.flodden1513.com
  9. 9. F. Marketing/PR •Building a broad profile for Flodden •Giving support to community groups in doing their own PR •Encouraging tourism businesses to grasp the opportunity www.flodden1513.com
  10. 10. 3. Model www.flodden1513.com
  11. 11. Flodden model (2) www.flodden1513.com
  12. 12. Led by the community •Chaired by Lord Joicey •Strong community representatives on the Steering Committee •Strong and vocal Stakeholder Group www.flodden1513.com
  13. 13. Public participation •Regular Stakeholder meetings •Key influence / decision making: •Leader application •HLF Rounds One and Two •Nominating and selecting sites for inclusion Ecomuseum network www.flodden1513.com
  14. 14. Joint ownership & management •Flodden 1513 Ecomuseum Ltd •Administration provided by: •Leader: Glendale Gateway Trust •HLF: Woodhorn Trust www.flodden1513.com
  15. 15. Process, not product •All Ecomuseum project delivery is about supporting the stakeholders to work together to everyone’s net benefit www.flodden1513.com
  16. 16. Involve local businesses Rose and Thistle Ice Cream Blood Orange Marmalade Flodden Tartan Cycle Routes www.flodden1513.com
  17. 17. Depend on volunteers •Everything depends on volunteers www.flodden1513.com
  18. 18. Sense of place •Arguably the Borders’ most historically significant event •European dimension •Scale and impact of the losses •Central place in local culture: •Selkirk •Flowers of the Forest/Marmion www.flodden1513.com
  19. 19. Geographic space www.flodden1513.com
  20. 20. Continuity and change •Looking backwards: •Battle of Flodden 1513 •Impact on the culture of the Borders and beyond •Looking forwards •Potential for community and economic development •Exemplified by the 3 year education programme www.flodden1513.com
  21. 21. Fragmented museum www.flodden1513.com
  22. 22. Conservation in situ www.flodden1513.com
  23. 23. Movable and immovable tangible and intangible www.flodden1513.com
  24. 24. Research: local and academic •Community archaeology •Community palaeography •Academic heritage studies •Academic organisation studies www.flodden1513.com
  25. 25. Research: multi and inter-disciplinary •Community is interdisciplinary: •what more can we learn about Flodden and its aftermath? •Academic is interdisciplinary: •what is the nature of the Ecomuseum? www.flodden1513.com
  26. 26. Interpretation: holistic www.flodden1513.com
  27. 27. Interpretation: connections www.flodden1513.com
  28. 28. Sustainable Environmental Dev. •Wise use of resources •Allow for development •(except on the battlefield) •Document past and present culture •Mainly about raising the profile of the past •Also about 500th commemorations and the huge community-led programme of events www.flodden1513.com
  29. 29. Sustainable Economic Development •Responsible tourism www.flodden1513.com
  30. 30. Sustainable Community Development •Establishing cross-border links amongst groups and communities •where a border has on the one hand very little meaning (“we’re all Borderers”) •yet on the other hand significant meaning as a legal and administrative line (2014 Scottish Referendum on Independence!!) www.flodden1513.com
  31. 31. 4. The Flodden 1513 Ecomuseum model ...is it brave? ...can it be replicated? www.flodden1513.com
  32. 32. www.flodden1513.com
  33. 33. Mapped against National Strategy for Scotland’s Museums and Galleries 1b. Inspire and deliver new forms of audience engagement through research, interpretation and effective use of digital and emerging technologies. 2a. Increase the impact of museums and galleries on Scotland’s learning culture by providing a wider range of experiences for enjoyment, development and learning. 2b. Increase cultural participation, maximising the number and range of people who see collections and visit and enjoy museums. 2c. Deepen the connections between museums and communities, sharing knowledge and promoting well-being and understanding. 3a. Attract and nurture talent, share and develop the skills and competencies of all parts of the workforce including volunteers, and plan more effectively for succession. 4b. Increase the financial sustainability of sector organisations [and the wider economy] by exploiting a wider range of income sources and new ways of working. 5b. Develop collaborative approaches to achieve shared ambition, increase impact and enable an agile and adaptable sector to aim higher. www.flodden1513.com
  34. 34. Flodden model (1) •Leader: strong, independent, capable, respected •Steering group: strength & diversity •Public service organisations have ALWAYS taken a support role, NEVER a leading / directing role •Careful deliberate progress, keeping ALL stakeholders engaged, participating and contributing •Three funding bids, each progressively larger and more ambitious: £30k, £80k, £1.3m www.flodden1513.com
  35. 35. Flodden model (2) •Outcomes have evolved, but built progressively: •Mark the 500th anniversary •Listen to, actively respond to, support and encourage local community to appreciate and benefit from Flodden •Learn more about and give increased access to the tangible and intangible heritage •Encourage businesses to contribute to and take advantage of the opportunity www.flodden1513.com
  36. 36. Flodden model (3) •Strategy mix www.flodden1513.com
  37. 37. Is it brave? •If we define brave as “high risk and high reward”, then the answer has to be YES •Many similar projects have crashed and burned •Many more are not robust, nor sustainable in the long term •Traditional museums, leading limited community engagement is “lower risk and lower reward”: •BUT more expensive, lower impact and unsustainable www.flodden1513.com
  38. 38. Is it replicable? •The ecomuseum framework is flexible •It gives enough structure to provide stimulation •But not so much as to restrict innovation •Depending on what sort of ecomuseum is desired, the Flodden 1513 Ecomuseum may provide a model www.flodden1513.com
  39. 39. www.flodden1513.com

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