Transforming Museums With Technology


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How Wikimedia UK used QR codes to transform a regional museum in Derby and put it on the global map

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  • A1 Hello etc. This talk is called ..... We think it should be called “transforming a city from a museum” We are going to talk about technology because that's what we use. However the job of Wikimedia UK is part of a global movement to
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  • C3 Wikimedia and our most famous project (Wikipedia) is full of big numbers. 3.7m articles in English, over 100 languages, over 10 m articles. Possibly the most amazing is that we have over 400 million different people visit our site every month. We are in the top ten web sites in the World .... And we are free!
  • You must include slide 33 as it explains who we are I still think no one cares about the split between the WMF and WMUK but it will fit under “Who” if you disagree
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  • H8 Talking of maps .... Where are we? So wikipedia shows us where we (gesture) are on the map. Its this article that appears when tourists click on Google maps to see what is in the West Country. It mentions four or five major items and is a very short article at 1,349 words. Other Slide 8 – bit confused by this – needs clarifying (say MShed earlier on)
  • I9 The point here is about transforming museums. Bristol spent over 27m pounds. This created some improvements in reality – because it is now open, but on Wikipedia it is smaller than it was.
  • H11 Slide 11 – you need some coherent line spacing on this page – data is bunched and looks ungainly (think there could be a better way for this slide – though see what you are doing)
  • L12 Actually Derby museum’s article was unusually large before we started. In reality it not such a grand museum as Bristol's main museum or the M Shed but in cyberspace on Wikipedia it probably scored 6/10 for a museum
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  • P16 Steve thinks we need more explanation of how QRpedia works
  • P16 supplemental You find a QR code in this case one for Derby Museum, you click on it with in this case a phone set to operate in Japanese and because of this Qrpedia displays not the English page, not a translation, but an article about this museum written by someone in Japan.
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  • S19 wiki main page
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  • W23 Three Derby articles on the French Wikipedias front page for 3 rd Sept And the Russian, Esperanto and English
  • X214 Listen to my words – its not on the slide Have you looked on Google maps .... Imagine you are abroad and you are using your phone to find a museum on a rainy day. Your son wants one with a crane that runs on wheels like the he saw in Transformers .... Where is the nearest to Bristol? Where does Google gets its data from? Your web site? I don’t think so The point here is that Slide 25 – again know what you mean (chance to elbow in Wikibooks) – also cannot see why Joe Public would want to ‘make a book’ so wondering whether there’s any point in this slide at all.... Joe Public does nt make books ..... New publishing Inc makes books and they need a picture of a museum. Lovely one from Bristol ... Shall I write and get permission from their permissions officer, negotiate the small print and pay their fee, insert an acknowledgement, remember who I bought it from when I resell the rights .... Or use this OK one from Derby?
  • Z26 Conclusions
  • Banksy’s Wikipedia page av.’d between 1.5k & 3.5K hits a day in first half of 2009 His page had 80,500 hits during his six ‘Bristol Exhibition Days’ 12-16 June 2009 His total in June (157,019 hits); July (87,232 hits) and August (90,984 hits) That’s 325,335 people viewing the Banksy page inside 3 months 120,000 people ‘queued’ to view Banksy in month1 – more viewed his Wikipedia page Thousands took photographs, the exhibition at Bristol Museum was reviewed and written about everywhere in the UK Local paper spoke about a 25% jump in tourist trade during exhibition Would that have persisted longer if the whole exhibition had been QR Coded too? Would the Banksy-buzz have lasted longer, travelled around the world & made news in every major newspaper in the world? What impact might that have had for Foreign Direct Investment into the city?
  • Transforming Museums With Technology

    1. 1. Transforming Museums with Technology ( Transforming any city from inside its museum ) Steve Virgin & Roger Bamkin Board Directors Wikimedia UK This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission Main Page
    2. 2. Wikimedia’s Objective Founder Jimmy Wales said it ... Wikimedia UK is doing it too Main Page
    3. 3. Top Ten Global Websites – Our Impact <ul><li>Google  No. 1. Is this where Bristol companies want to be? </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Yahoo </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Wikipedia  This is us. We have 400 million users/ month </li></ul><ul><li>Windows Live </li></ul><ul><li>Twitter </li></ul><ul><li>QQ,com </li></ul>Main Page
    4. 4. <ul><li>Foundation </li></ul><ul><li>Keep sites running </li></ul><ul><li>Employ central staff </li></ul><ul><li>Run global fundraising </li></ul><ul><li>Liaise with Volunteer community </li></ul><ul><li>Manage new initiatives </li></ul><ul><li>Encourage outreach by chapters </li></ul><ul><li>Wikimedia UK </li></ul><ul><li>Promotes values of the Foundation </li></ul><ul><li>One of 40 national chapters </li></ul><ul><li>Support freely licensed material </li></ul><ul><li>Member-based & volunteer-run </li></ul><ul><li>Donor-sourced budget </li></ul><ul><li>Non-profit seeking charitable status </li></ul><ul><li>In 3 rd year as an organisation </li></ul><ul><li>Encourage outreach </li></ul>Who are we?
    5. 5. In Wikipedia’s birthday year Wikimedia UK has organised outreach in Bristol... When <ul><li>Jimmy Wales & Wikipedia 10th birthday </li></ul><ul><li>Wikimedia in Residence @ Arkive (Summer) </li></ul><ul><li>Wikimedia Outreach Ambassador University of Bristol (Summer) </li></ul><ul><li>BBC Bristol – 2 nd Wikimedia Academy (July) </li></ul><ul><li>Bristol Girl Geek Dinners + Wikimedia UK Dinner (August) </li></ul><ul><li>Forthcoming ARKIVE Editathon at Watershed on Sept 15 </li></ul>That’s what we are doing...
    6. 6. In 2011 Bristol hosted Wikipedia’s 10 th birthday HP Labs, Bristol City Council, Festival of Ideas, Watershed, BBC Bristol...ALL got involved..... Can we help put Bristol on the global map? When That’s what we did...
    7. 7. How the world sees the M Shed Where M Shed on Wikipedia And there are few words, no pictures in only one language . Wikipedia Google Images M Shed If you don’t shape your online image other people will.
    8. 8. Why would you want to transform a museum? M Shed has had an expensive makeover Why <ul><li>Bristol Industrial Museum </li></ul><ul><li>Better Wikipedia page </li></ul><ul><li>More pictures </li></ul><ul><li>Describes objects </li></ul><ul><li>Stronger online presence </li></ul>
    9. 9. Wikipedia fills gaps <ul><li>Wikipedia is free </li></ul><ul><li>The world needs information </li></ul><ul><li>Where there is no information Wikipedia is happy to fill that gap. </li></ul><ul><ul><li>BBC Wildlife Finder </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>M Shed </li></ul></ul>
    10. 10. GLAM <ul><li>We have partnered major UK cultural institutions </li></ul><ul><li>We inspire volunteers to work with a museum </li></ul><ul><li>This year we partnered Derby Museum </li></ul><ul><li>We chose a small museum and sought to get them a lot of attention </li></ul>
    11. 11. How the world saw Derby Museum Derby Museum The wiki article was bigger than the M Shed before we started.... But ... Derby Museum is a small regional museum On Wikipedia In Reality
    12. 12. Wikipedians & Derby Museum curators met Derby Museum article now mentioned ~ 40 objects. It was bigger. And better After one meeting As a result of the meetings We wrote 10-20 articles The Derby Museum article spread quickly to a dozen languages
    13. 13. We did write some articles But we wanted to do more ... We wanted to write the labels
    14. 14. Museum curators just love writing labels for every item in their collection Sometimes they manage it in more than one language We were told that a museum would never allow Wikipedians to write museum labels Why
    15. 15. We actually wanted to do something better Why We wanted to use QR codes in addition to labels We installed QR codes in Derby museum on sample objects So, visitors were reading facts not written by curators Both Wikipedians and curators could edit the Wikipedia page QR Code Devised in 1994 it is used in UK as a gimmick, but is being adopted by business
    16. 16. QRpedia supplies Wikipedia pages in any language <ul><li>QRpedia Code </li></ul><ul><li>First used at Derby Museums in April </li></ul><ul><li>Allows mobile access to the Wikipedia page in your language </li></ul>Why By April all QR codes replaced We created a web site to receive the QRpedia requests The website recognises the language of the users phone It redirects to the correct article in the language defined by the phone
    17. 17. How does QRpedia work? We will ... ... And you can do it NOW! But where will we find all the extra text in French, German , Polish etc?
    18. 18. So we set up the ‘Wright Challenge’ Prizes of some books and a £50 book voucher Competition advertised on 141 Wikipedias (not everyone speaks English) Launched on May 1 st In the first week we had 100 articles in new languages The response was brilliant Wright Challenge Launched in May
    19. 19. “ Collateral damage” <ul><li>The Wikipedia article about “Derby” is now in 60 languages. Most objects now have a QRpedia code </li></ul><ul><li>However: </li></ul><ul><li>Nearby bridges got articles, churches, the library next door, castles, archaeological sites and in different languages </li></ul><ul><li>Paintings that people thought were in Derby (but are not) got articles </li></ul><ul><li>Paintings that were in storage got articles </li></ul><ul><li>People who worked for the museum in the last century got articles </li></ul>Benefit ^
    20. 20. We made the front pages of the main Wikipedias This will result in more hits to Derby Museum’s webpage Fulfils mission to educate and share knowledge Raises interest in & status of any city across the world
    21. 21. 14,000 English people read about this painting The article was written in French ... was translated into English ... and then into Russian ... onto the Russian main page Where 53,000 read about it
    22. 22. 1,200 articles on Derby Museum exhibits
    23. 23. Who wrote them all?
    24. 24. 3 rd Sept - Joseph Wright Day We were on four main pages So .... ? The Mayor gave out prizes to people in Indonesia, Russia ... Derby was mentioned 3 times on the French Wikipedia front page
    25. 25. Improving a city’s Google position on the web Optimisation is done using links. Derby Museum=1200 Google uses the number of links to decide how important a page is. M Shed has few On non-English Wikipedias the best UK museum will not be the M Shed
    26. 26. Who put Bristol on the map? Can you see the M Shed on the French Google map?
    27. 27. Conclusions <ul><li>QR Codes add value to museums (at no cost) </li></ul><ul><li>Wikipedia pages mean updating is easy </li></ul><ul><li>Linking to smart phones creates accessibility </li></ul><ul><li>Language support is possible using QRpedia </li></ul><ul><li>Opens up your multi-ethnic city ( e.g. Bristol has 32,000 Somalis ) </li></ul><ul><li>Curators create global impact for their museum and their city </li></ul>
    28. 28. Bristol Museum & Banksy 120,000 people queued in month 1 More people viewed this Technology transforms museums.. Museums can change a city
    29. 29. Thank You For your time For listening For your questions For your patience This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission