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Being bold with your
fundraising
Hilary Burwell
National Galleries of Scotland
Objectives of session
 Crash course
 Different types of fundraising
 Different types of donors
 How to manage and be s...
Why We’re Here
 ASK THE AUDIENCE
 Reduction in funding for many museums
 The need for money!
 Sustainability
 MGS Str...
Fundraising is fun!
‘Development’ - does what it says on the tin
The people are interested and interesting
Takes you in di...
Different types of fundraising
SPONSORSHIP
 For publicity
 For benefits





Profile
Access to audiences
Hospitality...
Different types of fundraising
 PHILANTHROPY
 TRUSTS & FOUNDATIONS





Different shapes and sizes
Transparent motiv...
Different types of fundraising
 PHILANTHROPY
 INDIVIDUALS








Major Gifts
Memberships
Donation boxes
Online g...
Managing your fundraising
 Always link your FUNDRAISING STRATEGY with your
CORPORATE PLAN
 Use your BOARD
 Have a convi...
Managing and looking after your
donors - 7 Stages of fundraising
1.IDENTIFY

7.STEWARD

2.RESEARCH

6.THANK

3.CULTIVATE

...
Managing and looking after your
donors - 7 Faces of Philanthropy
 Understanding giving motivations
 Prince & File – Seve...
Managing and looking after your
donors – The Donor Pyramid
Legacies
Bequests

Major Gifts
Capital Campaigns
Special Campai...
Managing and looking after your
donors – Final Tips
 Donor Recognition
 Thanks
 Keep in contact
 Keep a good database ...
FINAL THOUGHTS
What’s specific to Museums &
Galleries?
WHAT DO WE THINK MAKES MUSEUMS & GALLERIES
PARTICULARLY ATTRACTIVE ...
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Being bold with your fundraising

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Hilary Burwell, National Galleries of Scotland

Presentation from the Museums Galleries Scotland 'Fortune Favours the Brave' conference, September 2013.

Published in: News & Politics
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Being bold with your fundraising

  1. 1. Being bold with your fundraising Hilary Burwell National Galleries of Scotland
  2. 2. Objectives of session  Crash course  Different types of fundraising  Different types of donors  How to manage and be strategic with your fundraising  Applying knowledge to museum scenarios  Sharing experiences
  3. 3. Why We’re Here  ASK THE AUDIENCE  Reduction in funding for many museums  The need for money!  Sustainability  MGS Strategy  MGS HLF Catalyst Umbrella Fund
  4. 4. Fundraising is fun! ‘Development’ - does what it says on the tin The people are interested and interesting Takes you in directions you might not expect Keeps you up to date and on your toes
  5. 5. Different types of fundraising SPONSORSHIP  For publicity  For benefits     Profile Access to audiences Hospitality Staff engagement – family workshops etc  For Corporate Social Responsibility (CSR)
  6. 6. Different types of fundraising  PHILANTHROPY  TRUSTS & FOUNDATIONS     Different shapes and sizes Transparent motivations Require evaluation against application Are still people  Hints and tips for applications     Read the guidance Make contact Follow the rules Images images images
  7. 7. Different types of fundraising  PHILANTHROPY  INDIVIDUALS        Major Gifts Memberships Donation boxes Online giving Text giving Crowdsourcing Gift Aid Visitor
  8. 8. Managing your fundraising  Always link your FUNDRAISING STRATEGY with your CORPORATE PLAN  Use your BOARD  Have a convincing VISION  Invest in RESEARCH  Be realistic with your TARGETS and TIMETABLE  Make the ASK  Manage your gifts – good DATABASE and regular meetings.  Have a STEWARDSHIP plan  TALK to one another  Develop a TOUGH SKIN
  9. 9. Managing and looking after your donors - 7 Stages of fundraising 1.IDENTIFY 7.STEWARD 2.RESEARCH 6.THANK 3.CULTIVATE 5.CLOSE 4.ASK
  10. 10. Managing and looking after your donors - 7 Faces of Philanthropy  Understanding giving motivations  Prince & File – Seven Faces of Philanthropy        The Communitarian The Devout The Investor The Socialite The Altruist The Repayer The Dynast
  11. 11. Managing and looking after your donors – The Donor Pyramid Legacies Bequests Major Gifts Capital Campaigns Special Campaigns Annual Giving Membership Programmes Special Events Annual Campaigns One-site / First Time Giving Donation Boxes Gift Aid Visitors Volunteers Online Donations Telephone Campaign Visitor Awareness and Quality Experience
  12. 12. Managing and looking after your donors – Final Tips  Donor Recognition  Thanks  Keep in contact  Keep a good database and USE IT  Remember no-one was ever offended by being asked for their support.
  13. 13. FINAL THOUGHTS What’s specific to Museums & Galleries? WHAT DO WE THINK MAKES MUSEUMS & GALLERIES PARTICULARLY ATTRACTIVE TO FUNDERS?

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