2. Purpose
The purpose of my digital magazine
and hard copy ‘Herts Festivals’ is
to entertain and educate, audience
on festivals hertforsdhire
digitally also printed as a hard copy
The digital copy will go on our
website, twitter and Instagram.
These distribution methods helps
cater the entire target audience of
14-60
3. Statement of
needs
• The unique selling point of this magazine is the magazine
itself there is nothing in the world that does what we will
do
• It fulfils the empty information for the festivals of
Hertfordshire and allows members of the public to have
an easier access to the information.
• Also gains more attention for the festivals
4. Competition
-The Herts music scene
the Herts musical scene specialise in specific
music for example pop music
-Herts classic
Herts classic is another music orientated
magazine but only specialises in classical
music
-Mojo magazine
New music, around the world
5. Form and
Genre
• The type of magazine that will be produced will be
about promoting different festivals that are in the
Hertfordshire area.
• The magazine will have a range of between 50-
60 pages.
• As previously said the front page will
consist pictures from the festivals with a brief
introduction and quotes from the festival.
• These pages will be of an A4 size with bold
headlines and pictures within the limited hard
copy.
6. Content
• the layout of the magazine will be almost the same throughout but
will changing colour schemes depending on each theme of the
festival to try and match the colours used.
• the same set of fonts will be used to give a formal but still a party
setting
• on the hard copy there will potentially smaller pictures as with the
online version there will be more of an open space for creativity
• like having on the online version there will be links to videos from the
previous festivals
8. Magazine pricing
• The magazine will be priced at £3.99
• This is to undercut all competition as there is an average price of
£6.00 for magazines these days
10. Font Examples
'Electra bold' will be mainly
used as the article and main
body font.
'Soin Sans Pro' will be used as a
title font to grab the audience's
attention.
'Travels bold' will be used as a
masthead font.
11. Target Audience
• 14+ but with an upper
age limit of 60
• a secondary audience is
comprised of people
who are not most likely
to buy a product or
service
16. Production Company
• My company is an in-house
company.
• operation that is performed
within a company
• own employees
• No one uses in- house, no
delays
17. Conclusion
• Suitable as it meets the
client brief
• The target audience
• Specific colour scheme
and fonts
• Easily visible
