Pitch

1. Executive
Summary

2. Welcome, everybody.
Today, I will be pitching to
you an idea for a music
magazine of my own design.
Let us begin.

3. Purpose

4. This magazine is
multi-purpose.
There will be entertainment…
…Informing,
education…
…Promotion, and
advertisement.

5. For time and
simplicity, I will
“Merge” certain
purposes.
Advertisements
advertise and
promote…
…And facts
educate and
inform.

6. Competition

7. I must keep an eye out
for all competition.
Thankfully, there aren’t that many
magazines of this type here…
…So there is less need for worry.

8. Country Music will
be a large threat.
This magazine has lots
of enjoyable aspects…
…And its size will
make it hard for a new
magazine to rise up.

9. Form And
Genre

10. There must
be a certain
length to this.
There must be an even
number of pages…
…And 26-32 will
suffice.

11. There is also the
problem of frequency.
The time periods
must not be too long
or short…
…So a week will do.

13. Target
Audience

14. With target
audience, there is
much to consider.
Middle-aged adults
are a good audience…
…And the magazine must
appeal to all genders and
ethnicities within that range.

15. “Target Audience” will
influence the magazine’s
price.
It must not be too
high or too low…
…So £2.99 is a good
price.

16. A “Secondary
Audience” isn’t the
main priority, but must
be considered.
Secondary audiences have similar
traits to the target audience, but
differ as well…
…So broader
assumptions
can be made.

17. The target audience may
look something like this…
…And the secondary audience
may look something like this.

18. Content

19. Expressive Masthead
Displaying Slogan
“Z” reading shape
Cover Lines that show
Legal details
Colour scheme of blues,
browns, greens and golds

20. Title is a
certain size
and font
Stand First
introducing
the
interview
Drop Cap
showing
where
interview
begins
Varying
colours of text
Pull quote to
help show
interest
Colour scheme
of wheat field
Legal details
(Very
important!)

23. Resources
And Personnel

24. There must be
the best
pictures of
people.
I will need cameras,
printers and ink…
…Computers,
screens and mice.

25. Photoshop will help us
edit and alter images…
PowerPoint and Word will
help give instructions…
…And OneDrive and Zoom
will help us perform
meetings and discuss ideas.

26. “Editors-in-chief” are
in charge, and
manage the system.
“Graphic designers” create
pictures, and edit photos.
“Writers” create text, and
fix errors in other text.

27. We must also touch
on post-production.
There are jobs which
cover this section…
…And every single one
of these jobs is vital.

28. Distribution
And Marketing

29. “Country Folks” is a local
magazine.
This limits
potential range…
…However, this may
actually be advantageous.

30. Social media is a cheap
method of doing things,
which makes it worthwhile.
Compared
to TV
advertising,
newspaper
advertising
is much
more cost-
effective… …And radio
advertising will be the
best method of all.

31. Distribution may be more
of a challenge, however…
…So I will try to get the
magazine sold in local shops…
…As well as “Country”
music venues.

32. Conclusion

33. In conclusion, there is
much to be done.
We must think about
genre, competition,
purpose, etc…
…But it can be done.
It will be done.

34. Any
Questions?