1. Mohammed Sherif
Personal details:
•Name: Mohammed Sherif Mohammed
•Addresses: Heliopolis, Masaken Sheraton, 7th settlement
•Telephone: 01112211567
•E-mail: mohsherif1@hotmail.com" mohsherif1@hotmail.com
•Date of birth: 18/10/1987
•Nationality: Egyptian
•Marital status: Single
Career objective:
Seeking a challenging career opportunity in the Marketing sector where I can enhance my skills, capabilities, and
contribute to the growth of the firm. Seeking a position to work on “Different Value customer segments” that
challenges both my academic background and skills. My intention is to have a reputable experience to support
my educational qualifications and my future career path.
Education and Qualifications:
Bachelor of Management Technology, German University in Cairo “G.U.C” double major in
Marketing & Innovation in June, 2010
Cumulative GPA: (In German system is equivalent to “Very Good”)
Secondary school certificate from New English School in Kuwait, class 2006
Training & Educational Experience:
 Certificate in Principles of Banking from “EBI-Egyptian Banking Institute”
 Took the simulation course of PWC and got a certificate that proves my qualifications in that field
 Finished a full training intensive program in the finance and the purchasing departments of "Mentor
Graphics" co. With a complete simulation of the whole cycle
Working Experience:-
Employed at “QNB ALAHLI BANK” Marketing & Animation department

2. Duration (from 8th of Oct 2013 till current)
Product Manager “E-Services”
Narrative Description:
Play a key part in developing new products as well as assessing the existing ones and ensure
smooth and successful coordination with all the involved stakeholders. Monitor the product
lifecycle and follow up the branches sales reports in order to recommend required enhancement
for the existing products.
Duties & Responsibilities:
1. Maintain full knowledge with the product’s business model including its value
proposition and the desired businesses benefits and carry out the product roadmap
planning.
2. Develop wide range of products and services that aim at maximizing the bank’s
profitability and widen its clients’ base.
3. Study and analyze the research findings and outcomes in order to determine the
existing market needs and competitors moves.
4. Obtain the commercial aspects for the product development from the concerned
stakeholders and moderate necessary workshops to study the developments
features for the product.
5. Regularly evaluate and identify the existing products weakness area and propose
required action plan for enhancement.
6. Ensure that the proposed new product or enhancement features for the existing
one are meeting the required financial needs and matching the market
competition.
7. Conduct the cost benefit analysis in order to be able to price the new and existing
products and propose the applied fees, in light of the product cost
8. Develop the relevant launching/re-launching memo including the business plan and
profitability study in coordination with the concerned departments.
9. Coordinate with any third party or service provider necessary to launch or re-launch
the new product in coordination with the bank’s concerned departments (e.g. Risk,
Finance, Legal Departments).
10. Obtain the necessary approvals on the new or enhanced product features, which
reflected on the launching or re-launching memo.
11. Coordinate with the Marketing Support team in determining the technical
requirements for the new product and follow up its implementation on the core
banking system.
12. Coordinate with the OM Department in developing the relevant processes as well
as other supporting documents such as the procedures and application forms for
the new and enhanced products.
13. Responsible for representing the new products features to other third party
agencies and finalize the required approvals and contracts (if needed).
14. Coordinate with the Operational Risk Department to create or update the required
permanent supervision controls.
15. Provide the Marketing Campaigns team with the product specifications in order to
develop the necessary text which is used by the Sales Promotions team to finalize
the relevant marketing materials.

3. 16. Prepare the required training materials and handouts for launching new product
and ensure its consistency for each target audience.
17. Coordinate with Human Resources Division to provide the required training on the
new product for the concerned staff.
18. Prepare the required presentation for the New Product Committee and present it
during the proposed meetings.
19. Perform continuous follow up on the sales, market conditions and competition in
order to eliminate ineffective features whether in the product’s process or
commercial offer.
20. Recommend the new tariffs proposal based on the competitive analysis report,
costs and the profitability effect of changing the tariffs to be presented by the OM
Department for the tariffs review committee
21. Monitor the new proposed tariffs reflection on the relevant marketing materials.
22. Follow up on the correct implementation for the new or updated tariffs and its
reflection on the relevant marketing materials.
23. Adhere to QNBAA policies & procedures in order to guarantee that QNBAA business
in conducted in compliance with Local Laws, Internal Rules & Regulations, as well
as, International Standards.
24. Apply Permanent Supervision, Compliance and Money Laundering, Operational
Risk, and Workplace Success Guidelines whenever and wherever possible
25. Follow up the call & email & SMS campaigns execution in coordination with the Call
center and Campaigns
Employed at “BNP PARIBAS BANK” Retail department
Duration (from 3rd of Oct 2011 till 4th of Oct 2013)
Retail account officer:
 Understand about the customer’s problems and then resolve complaints
 Interact with the customers through various ways, in person, by telephone, e-mail or regular mail, or fax
and nowadays or even over the Internet
 Handling general questions and complaints, but sometimes have to deal with specific problems which
requires to be specialized.
 Aware customers with all services and facilities available that would be suitable for their needs
 Conducting cross selling techniques to sell bank products to new and potential clients to maximize retail
market share and profitability
 Upgrade and update the regular changes to a customer’s profile or account information
 Maintain a database of information of all the prepared records about the customers.
 Attend to client's inquiries and build strong business relationship to maintain customer loyalty.
Previously worked at “Vodafone UK” as “International Account Advisor”.
Duration (from 1st of Oct 2010 till 1st of Oct 2011)
Customer service representative:
 Respond to customer inquiries
 Research required information using available resources
 Handle and resolve customer complaints
 Provide customers with product and service information
 Enter customer information

4.  Process orders, forms and applications
 Identify and escalate priority issues
 Route calls to appropriate resource
 Follow up customer calls where necessary
 Complete call logs
 Produce call reports
Language proficiency:
 Arabic: Native language
 English: Fluent (spoken and written)
Computer Skills (proficient user)
Microsoft office (Microsoft excel, Word, PowerPoint,…etc)
Internet skills (browsing-search-e-mail)