Marketing presentation for Newline interactive - A Hong kong based Led screen manufacturing company.

1. Marketing plan for
Newline Interactive
- By Manish Bothra

2. Content
 Target Audience
 SWOT Analysis
 Marketing plan

3. Target Audience
Target audience includes, but not limited to :
 Corporate & Startups – Facility management companies, Business centers,
Technology centers, Retail/ commercial developers etc.
 Government – Smart cities, Various departments including Airport, Metro
station etc.
 Education – Training centers, Schools, Colleges & Universities, Academies etc.
 Hospitality & Entertainment - Malls, Interactive/Gaming zone, Hotels, Banquet
Halls, Resorts etc.
 Research Purpose – For R & D purpose in various companies etc.
 Sales Department – Experience zone for sales purpose(For various industries),
Trade fairs etc.

4. Analysis
Strengths:
 Cutting edge products
 Experienced Management
 International presence
 Brand name
Weakness:
 Difficult to say at this moment(Since I’m unaware of the product pricing and
various other factors).
Opportunity:
 Strengthening Distributor/Dealer relationship
 Promoting products through various channels
Threat:
 Lot of players entering the market with similar products.

5. Marketing Plan
It’s in perspective of both short term (Sales) & long term (Brand building):
 Strengthen relationship with existing distributor/dealers.
 Analyze each distributor/dealers performance in their territory.
 Regularly interact with existing distributor/dealers to understand what works
for them and explore various marketing/lead generation options to increase
the sales number.
 Strategic tie-ups with Market Influencers such as Franchise India, Architects,
Consultants, schoolconnect.com, Influencer.com for promoting the product.
 Focusing on B2B Trade fairs through distributors/dealers.
 Find new distributors/dealers.
 Focus on Google search & video ads.
 Ads in magazines focusing on specific industries and zones.

6. Thank You