Export Strategy Workshop - IE Singapore

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Export Strategy Workshop - IE Singapore

  1. 1. Export Strategy Workshop Plan a winning export strategy unique to your company
  2. 2. Major Benefits of Exporting Studies have proven that major benefits of exporting for firms include better innovativeness, higher productivity, and faster growth both for profit and employment. The Export Strategy Workshop aims to help your company identify key challenges, develop the right export strategies and equip you with the necessary skill sets for successful exporting practice. 2
  3. 3. Past Participating Companies of Export Strategy Workshop 3
  4. 4. Impactful Lectures Group Discussions In Class Exercises Peer-to-Peer Support 4
  5. 5. Testimonials from past participants “Even though I am in the export business for the past 10 years, over the course of these 5 days; I did some re-learning and quite confident to apply these new knowledge that I’ve learnt from all the great trainers into my business.” “Gain better understanding of markets before going overseas…..Learn how to develop strategy for difficult markets….Obtain better & proper planning for our export strategy.…Good templates for my business to implement” “I really enjoyed the session! It was great to know fellow like-minded peers through this workshop who are keen to export” 5
  6. 6. 1 Schedule of Modules 6 Nov Strategy development for sustainable export business Assess your export readiness 3 7 Nov International branding for exports Growing Global 8 Nov Effective presentation to overseas buyer Presenting with impact 5 2 13 Nov 4 12 Nov Channel and partner selection for internationalisation Finding the right way for entry Negotiation skills for cross-border agreements Finalising the deal 6
  7. 7. 1 Step One Strategy development for sustainable export business Assess your export readiness Develop an unique blueprint to guide your export business by first understanding your company’s internal capability and competitive analysis of the industry. Learn how to make use of a systematic market research process to understand the market emerging trends and information of your targeted market. Make your products price competitive in export market, with Free Trade Agreements Singapore has at its expense. Strategize your supply chain functions to reap maximum benefits these agreements have to offer. 7
  8. 8. 2 Step Two International branding for exports Growing Global Gain the knowledge of international marketing strategies in terms of market segmentation, positioning and targeting, factoring in considerations such as cultural and language differences. Through various case studies, learn how international and local companies brand themselves in the international market and how brands differ from market to market while maintaining some form of consistency internationally. 8
  9. 9. 3 Step Three Effective presentation to overseas buyer Presenting with impact Get hands on with the skills of effective presentation and gain the knowledge of the elements that constitutes a good presentation slide and collaterals when presenting to potential overseas buyers. Learn from common pitfalls made by companies during overseas presentation and pick up skills to avoid them. 9
  10. 10. 4 Step Four Channel and partner selection for internationalisation Finding the right way for entry Learn about the various mode of market entry which includes distributorship, agent, joint venture or subsidiary. Develop selection and evaluation criteria to determine the best channel for your exports and also the ideal partner for collaboration. Gain a good management of your channel and partner through proper incentives and retention strategy. 10
  11. 11. 5 Step Five Negotiation skills for cross-border agreements Finalising the deal Understand the necessary preparation required prior to a negotiation which includes the definition of the bottom line and terms and conditions. Learn to read through your buyers’ behaviour and use effective negotiation styles to close the cross border deal. 11
  12. 12. Benefits of Export Strategy Workshop Walk away with  an unique export strategy plan  knowledge of international branding  market, channel and partner selection guidelines  market research, cross-border negotiation and effective presentation skills  Knowledge to make your exports price-competitive  Excellent peer to peer experience sharing 12
  13. 13. Training Partner Singapore Chinese Chamber Institute of Business Singapore Chinese Chamber Institute of Business (SCCIOB) is a subsidiary of the Singapore Chinese Chamber of Commerce and Industry with more than 29 years of local and international training and education experience since 1984. It is also registered with the Council for Private Education. SCCIOB has a suite of programmes targeted at enhancing the knowledge of management personnel in disciplines such as Financial Management, Supervisory Management and SME Management 13
  14. 14. Trainers Profiles Dr Wilson Chew Founding partner, StrategiCom Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand strategy consulting form and a business strategist. Possessing more than 10 years’ experience in corporate and brand strategy formulation. Mr Andrew Chow Practitioner Andrew is a social media and public relations strategist who has spoken in numerous conferences to business leaders of Asia. His forte includes forging strategic alliance, marketing and exhibition organisation. Andrew was also the business coach on Effective Media Management for 938 Live- Positive Business Minute 14
  15. 15. Trainers Profiles Mr James Ang Practitioner James is an experienced business professional who is well travelled throughout the Asia Pacific markets with more than 20 years of experience spanning across consumers and industrial products with various MNCs in exports, marketing and sales management. Mr Jonathan Lee Practitioner Jonathan is an experienced consultant and trainer with vast experience in Philippines, China, Korea and Japan. He possesses strong understanding of cross culture global business environment and is able to share the real life examples of how he has successfully helped companies maneuver through the different complex culture across the globe. 15
  16. 16. Course Fee of Export Strategy Workshop Productivity and Innovation Credit (PIC) Scheme Applies Original Price $1,300 $520* After 60% cash payout *To be applied from IRAS, visit http://www.iras.gov.sg/irashome/picredit.aspx for more details 16
  17. 17. How PIC supports training fee Cash Payout Option 400% Tax Deduction Cash payout Company A is in the furniture industry In the accounting year 2013 Company A decides to grow their export business and participates in Export Strategy Workshop PIC Cash Payout Application Form Receive $780 cash payout as savings. Training costs only $520 Company choose the type of benefit Cash Payout Calculation Total Expenses: $1.300 X 60% = $780 Apply any time after the end of your financial quarter(s), but not later than 30 Nov 2013 17
  18. 18. How PIC supports training fee Taxation Deduction Option 400% Tax Deduction Cash payout Company A is in the furniture industry $884 Tax Savings In the accounting year 2013 Company A decides to grow their export business and participates in Export Strategy Workshop Claim tax allowance in your income Tax Return for YA 2013 by 30 Nov 2013 Company choose the type of benefit Tax allowance = $5,200 ($1,300 X 400%) Based on corporate tax rate of 17% 18
  19. 19. Please contact us for more details: Thank You www.iesingapore.com Ms Joanne Archana Bala 6433 4566 Joanne_archana_bala@iesingapore.gov.sg

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