1. Mohamed Hamdy Abd El-Latif
ADDRESS: 60 Emtedad Ramsis 2 ST. – NASR CITY – CAIRO
EGYPT
MOB: 01064373399
E-MAIL: Mohamedsaqr89@gmail.com
OBJECTIVE
Obtaining a mid-career level in marketing field in an
atmosphere of achievements and self-satisfaction and in an innovative work
environment of well-structured organization.
EXPERIENCE
Amlak Real Estate investment [March 2012- Present]
Marketing Specialist
Job Description:
1. Develop and execute marketing programs to promote the Amlak Brand
2. Attend and handling event.
3. Develop a comprehensive a checklist for management requirements
4. Fish for new brands or innovated brands, then conduct lab analysis vs. the company
brand and propose updates accordingly if needed.
5. Preparing competitive analysis for product brands & sales analysis
6. Handle marketing campaigns. .
7. Sourcing advertising opportunities and placing adverts in the press - local, regional, and
specialist publications - or on the radio, depending on the organization and the campaign.
8. Measure success of various marketing campaigns for Amlak.
9. Drive profitable sales, brand growth and loyalty for a number of business areas.
10. Analyze and support both category and cluster marketing plans to align with brand
strategy and achieve annual operating plan goals.
11. Managing the production of marketing materials, including leaflets, posters, flyers,
newsletters, e-newsletters and DVDs.
12. Develop and execute brand management plans.
13. Ensure brand communication for areas of responsibility are consistent with the company
and brand positioning.
14. Conduct surveys on a yearly basis to update information about the market volume,
market segmentation, brand share, consumer needs and requested added values.
15. Participate in preparation of the yearly business plan proposal: market share targets,
SWOT, promotional activities and programs, monthly forecast vs. sales and budgets.
16. Propose product development needs, and set the objectives and main product features to
be reached.
17. Generate a yearly national promotion calendar.
18. Reviews the Brand Progress & the Marketing plan on a monthly basis and suggest
amendments upon need.
19. Propose concepts for supporting promotional materials and follow up on their execution.

2. 20. Handle consumer complaints for related products.
Amlak Real Estate investment [June 2011- March 2012]
Customer service specialist
I.T.S GROUP [June 2009 – September 2010]
Telesales trainee
EDUCATION
Higher Institute for Media and Communication Arts 6th
October University
Department of Public Relations - Radio and TV
SKILLS
 Experience in being involved in multiple marketing campaigns in parallel.
 Thorough understanding of promotional and advertising activity.
 Ability to work in a fast paced and evolving sales environment.
 A talent for analyzing problems, development and simplifying procedures.
 Ability to work in a diverse environment with people from different backgrounds
and cultures.
Languages skills:-
Reading Writing Spoken
Arabic mother tongue Excellent Excellent Excellent
English Good (Improving) Good (Improving) Good (Improving)
Personal Information
Nationality: Egyptian Date of Birth: 29/09/1989
Place of Birth: Cairo, Egypt Military Status: Exemption
Marital Status: Single