1. Strategic Advice Marketing and Market Viability Alexandra Faciu MA MRICS 1097 St-Alexandre, Suite 301 Montréal QC H2Z 1P8 514.908.5186 www.pemberly.ca
2. Pemberly’s Approach Strategy, tactics and implementation Identify objectives and need Achieve client’s business objectives Establish target market. Competition Develop the final concept. Positioning Production of promotional tools Analyze the product and pricing Choice of adequate promotional mix Marketing campaign