6. of customers spend at least
50% of total shopping time
researching products online
of customers abandoned an
in-store purchase due to
negative online sentiment
of customers are willing
to try a new brand to get
better customer service
9. General Traffic
Traffic from Twitter
Repeat Visitors
Topic Persona
Existing Customer
Personalized CTAs resulted in a 42% higher conversion rate than generic CTAs
Source - Hubspot.com
10. OffGamers Example
Simple Personalization to Make Users Feel at Home
Based on
User’s
Country
Easier for
User to Buy
Based on
Previous
Session
Activities
Payment
Options
Based on
User’s Country
15. A whopping 70% of website traffic coming from Google
(paid & organic) while Facebook is seen as Google’s
biggest advertising competitor.
Source - WolfgangDigital.com
16. Google organic and Direct Traffic marginally increase their
share when compared to the traffic figure while Google
CPC has a minor fall in share. Organic traffic from Bing and
Yahoo leapfrog Facebook in terms of revenue generated.
Source - WolfgangDigital.com
18. Google Analytics Custom Dashboard
Perfect Dashboard
for Ecommerce
Useful Visitors
Information Social Media
Dashboard
SEO
Dashboard
Content
Dashboard
PPC
Dashboard
19. Google Analytics Custom Reports
Business Hours
Report
Keyword
Analysis
Referring Sites
Report
SEO
Report
Social Sharing
Report
Campaigns
Conversions
20.
21.
22. Feel free to connect with me at:
daryl.lau@my.offgamers.com
linkedin.com/in/daryllau
www.offgamers.com