This is a social media strategy, I had created for a Bicycle wholesale dealer 'Sangam International' to increase brand awareness and increase sales proceeds.
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7. How it will help?
This will develop a visible booth to highlight the
products and communicate to the manufacturers
that we are a source for getting rid of their
overstocks.
8. Marketing Mix!
Pricing: Discounts and offers will be designed
based on profit margin and Inventory.
Distribution: All products will be distributed from
Sangam warehouse to any sellers across
country through Flipkart,Amazon and Snapdeal.
For International orders; Amazon Global store.
Advertising and Promotion: Sangam will use a
multi-pronged advertising campaign through
Google Adwords and Facebook to generate
visibility.
Market Survey: Online and Offline Surveys to
understand the throught process of the
consumers and make suitable changes.
9. Social Listening
Track public perception of your brand.
Identify the topics you need to be talking about.
Keep a pulse on the industry, where it’s going,
how it’s being perceived.
Perform customer research.
Conduct competitive research.
10. Data Analysis
Social Media – Facebook insights to get a
broad understanding of who engages with the
brand.
Google Analytics – It gives you a great deal of
data on where people come from to find.
Google Search Console - It will give the
keyword terms to help put piece together these
fragments.
Feedback Survey – It is key to understanding
who your client personas are, their interest and
demographics
11. Content Generation
Awareness: Search engines (SEO), social
networks (Facebook,Twitter), publishers
(Yourstory) & blogs (Website blog)
Decision: The eCommerce listing; prices,
promotions & products. Amazon FBA will be a
good idea.
Promotions: Share products on social media to
boost online sale.
Loyalty: Emails Campaigns, Facebook
Campaigns; Offer, discounts.
12. So what to do?
Google Shopping AD: Ensure that you are
marked up for Google Shopping instead of Text
or Display AD
E-commerce: Are the products sold on
Amazon,Flipkart? Why no?
Facebook Live: 80% of brand audiences would
rather watch live video from a brand than read a
blog
Offline Events: Marathon, Rallies, Awarness
campaigns