The Rescue Ranch in McRae, Georgia is the tenth example of how I plan a digital marketing strategy.

1. Example 10
The Rescue Ranch, McRae, Georgia

2. Version 11-24-2018
Of How I Plan A Digital Marketing Strategy

3. 1. Research Phase
You, Your Customer POV, Their Problem

4. Status Quo Snapshot
Where Are We Starting From?

5. 1. Website?
2. Mobile?
3. eCommerce?
4. Email List?
5. Social Profiles?
6. Mangools Site Report
7. BrightLocal – Local SEO Reports
8. GTMetrix Speed Report
9. Strengths/Weaknesses/Opportunities/Threats

15. Goal
eCommerce Experience

16. Customer POV
Animal owners within 60 miles of The Rescue Ranch.

17. Pressing Problem
Quality, quick, friction-less spaying/neutering

18. 2. Digital Marketing Plan
Your Product Offer

19. Solution
Aka Product

20. 1. Friction free spay/neuter experience
for pet owners within 60 miles of the
Rescue Ranch.

21. Access
Aka Place

22. 1. The Rescue Ranch normal hours of
operation + website 24/7/365.

23. Value
Aka Price

24. 1. People putting less effort into specialist
care for their animals. Coupled with a
friction free experience.

25. Education
Aka Promotion

26. 1. Dedicated to domestic and wild animal
rescues as well as spay/neuter
programs and educating the public
about spay/neuter.

27. 3. Media Plan
Be Your Own Media Company

28. Media Strategy
What’s The Big Idea?

29. 1. Audience POV - Animal Welfare Advocates
2. Show Format - Share Rescue Ranch Stories
3. Show Schedule - Weekly
4. Show Ad Budget - $40/wk

30. Media Creation
Consistency

31. 1. Process - SlideDeck->Soapbox by Wistia-
>iMovie
2. Deliverable - Full Length Video + 1min version
for Instagram +YouTube Pre-Roll Ad Version +

32. Media Distribution
Looking For Underpriced Attention

33. 1. Video - Wistia + YouTube + Facebook
2. Audio - Anchor.FM
3. Written/Images - yourwebsite.com/blog

34. 4. Digital Foundation
Starts With Your Store

35. Digital Store
Empower Your Customers On Their Time

36. 1. Your Home Page
a. Genesis Theme - Essence Pro ($130.00 total)
b. Home Page Widget Areas
2. Your Digital Catalog
a. Products
b. WooCommerce Plugins
3. Your Media Archive
a. Video
b. Audio
c. Written

37. Be Your Own Media Co
Executive Produce Your Media

38. 1. Your brand is responsible for creating media,
because your media archive is a brand asset.

39. Customer Conversation
Two Ears, One Mouth

40. 1. Live Chat
2. Email
3. In Person
4. Phone
5. Text Message

41. 5. Campaigns
Get Attention, Keep Attention, Foundation Admin

42. Get Attention

43. ● Campaign 1: Origin Story
I’d start with video telling the origin
story of The Rescue Ranch

44. Keep Attention

45. ● Campaign 2: Book Appointment
I’d start by remarketing to the top 25%
of viewers of the Origin Story video

46. Foundation Admin

47. ● Campaign 3: Local Citations
I’d start by investing in cleaning up and
building the brand’s local citations aka
name, address, phone number.

48. Example 10 The Rescue
Ranch, McRae, Georgia
How Much Would It Cost You To DIY?

49. Budget
$39/mo LiquidWeb.com (Managed WooCommerce Hosting)
$50/mo Drift.com (Live Chat + Email)
$100/mo Wistia.com (Video Hosting/Analytics)
$130.00 StudioPress.com (Essence Pro Theme)
$5/profile BrightLocal.com (Local Citation Builder Service)
$89/yr Yoast.com (Premium SEO Plugin For WordPress)
$300/yr wistia.com/soapbox/ (Chrome extension that enables anyone
to record, edit, share, and measure presentation videos)

50. Weekly Schedule (11/26/18):
1. Monday - 9:00 AM ET
2.Thursday - 9:00 AM ET