Brand voice showcase 2013

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Brand voice showcase 2013

  1. 1. Brand Voice Campaigns on i-Believe
  2. 2. • Content Marketing - the fastest growing of all marketing expenditure lines. • It gives the brand a unique voice via content which engages the consumer directly. • Users are online searching for answers, advice and tips to help them achieve a specific goal. • Your brands content is readily accessible to them and provides them with unique ideas and solutions which meet their needs. • You’ve won their trust and authority. • Your content is shared, promoted and recommended to others.
  3. 3. Introducing • i-Believe Brand Voice – The starting point is to provide the platform and context for these conversations to take place. – The outcome is enduring and valuable relationships between consumer and brand. • Channels – i-Believe Parenting – i-Believe Sports – i-Believe Music
  4. 4. i-Believe Brand Voice Campaigns 2013 Mothercare Aldi Kia Kellogg’s Denny Maxi Zoo Avonmore Super Milk Opel NITB Green Food Farms
  5. 5. The i-Believe Parenting Channel SchoolDays.ie MyKidsTime.ie FamilyFun.ie DayOut.ie Fundays.ie MumsTown.ie
  6. 6. i-Believe Brand Voice Campaigns 2013 Mothercare Target Audience: Mums Advertising objective: Drive footfall to the ‘Check it Fits’ road show taking place at key locations nationwide Formats used: E-Zine Sponsorships , Enhanced Listing and Social Media Posts on Facebook and Twitter
  7. 7. Mothercare Sponsorship of Mykidstime Enhanced listing on Events Section E-Zine Enhanced listing full page
  8. 8. Mothercare Social Media mentions on MyKidsTime Facebook Twitter
  9. 9. i-Believe Brand Voice Campaigns 2013 Aldi Target Audience: Parents Advertising objective: Promote ‘Easter: All Your Family Treats for Less’ range . Formats used: Integrated Site Content , E-Zine Article, Competition Sponsorship and Social Media promotion
  10. 10. Aldi Sponsorship of Mykidstime E-Zine article Facebook post Sponsored site content
  11. 11. i-Believe Brand Voice Campaigns 2013 KIA Carens Target Audience: Parents Advertising objective: Position the Carens brand as a leading family car Formats used: Billboards , Standard Display and Product Profile Integration
  12. 12. KIA Carens on i-Believe Parenting Channel MYKidsTime SchoolDays Mums Town
  13. 13. Kia Carens Product Profile on MyKidsTime
  14. 14. i-Believe Brand Voice Campaigns 2013 Kellogg’s Target Audience: Mums of primary school kids Advertising objective: Create awareness for back to school campaigns Formats used: Site Sponsorship, Skins on Match Tracker, Standard Display Site Wide and Social Media Posts
  15. 15. Kellogg’s on the i-Believe Parenting Channel MyKidsTime Mums Town
  16. 16. Kellogg’s Sponsorship of SchoolDays.ie Integrated site content Advertorial Listing on front page
  17. 17. Kellogg’s Competitions on i-Believe Parenting channel SchoolDays Facebook promotion Mums Town
  18. 18. i-Believe Brand Voice Campaigns 2013 Maxi Zoo Target Audience: Pet owners Advertising objective: Drive sales over the bank holiday weekend Formats used: Standard Display, Site Wide Slider, Advertorials and Social Media Promotion
  19. 19. Maxi Zoo on the i-Believe Parenting Channel Mums Town FunDays Slider on MyKidstime
  20. 20. Maxi Zoo Twitter Mentions on i-Believe Parenting Channel SchoolDays MyKidsTime
  21. 21. Maxi Zoo Advertorial on My Kids Time
  22. 22. Maxi Zoo Facebook posts on i-Believe Parenting Channel MyKidsTime SchoolDays
  23. 23. i-Believe Brand Voice Campaigns 2013 Green Food Farms Target Audience: Parents Advertising objective: Drive traffic to their win cash for school competition game. Formats used: Standard Display, Site Wide Slider Advertorials and Social Media Promotions
  24. 24. Green Farm Foods on the i-Believe Parenting Channel Slider on MyKidstime linking to Green Farm Foods Advertorial
  25. 25. Green Food Farms Social Media Mentions on MyKidsTime Twitter Facebook
  26. 26. i-Believe Brand Voice Campaigns 2013 Avonmore Supermilk Target Audience: Parents with young families Advertising objective: Build brand through the summer months. Formats used: Online Sponsorship of the ‘Survive the Summer’ campaign, E-Zine Sponsorship , E-Zine Ad spot and Social Media Promotion.
  27. 27. Avonmore Super Milk sponsorship of MyKidsTime E-Zine Site wide slider Survive the Summer blog post
  28. 28. Avonmore Super Milk posts on Mykidstime Facebook Page
  29. 29. Avonmore Super Milk sponsored tweets on Mykidstime
  30. 30. i-Believe Brand Voice Campaigns 2013 Denny Target Audience: Parents Advertising objective: Boost September Sales Formats used: E-zine Sponsorship on MyKidsTime and SchoolDays with money off coupon
  31. 31. Denny E-zine sponsorship on i-Believe Parenting Sites MyKidsTime SchoolDays
  32. 32. The i-Believe Sports Channel Hogan Stand
  33. 33. i-Believe Brand Voice Campaigns 2013 Opel Kit for Clubs Target Audience: GAA supporters / Club members Advertising objective: Enhance awareness for the Kit for Clubs initiative Formats used: Site Sponsorship, Skins on Match Tracker, Standard Display Site Wide and Social Media Posts
  34. 34. Opel Kit for Clubs sponsorship of HoganStand match tracker Site post Match Tracker
  35. 35. Opel Kit for Clubs standard display on HoganStand
  36. 36. Opel Kit For Club social media mentions on HoganStand
  37. 37. The i-Believe Music Channel State GoldenPlec NME Muzu
  38. 38. i-Believe Brand Voice Campaigns 2013 Northern Ireland Tourist Board Target Audience: 18-34 year olds with an interest in music and culture Advertising objective: Build interest for the Derry City of Culture campaign Formats used: Integrated Site Content , Site Wide Skins, Competition Sponsorship and Social Media promotion
  39. 39. NITB Site Wide Skins on the i-Believe Music Channel
  40. 40. NITB competition GoldenPlec Home Page Promo Site Post Entry form
  41. 41. NITB competition on GoldenPlec Facebook post linking to competition page
  42. 42. NITB integrated content on State
  43. 43. NITB competition on State
  44. 44. Thank You

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