1. By Seolim Mun.

2.  Target Audience
 Big Idea
 Key Performance Indicators
 Tools and Tactics
 Attract: Strangers
 Convert: Strangers to shoppers
 Close: Shoppers to customers
 Satisfy: Customers to be regular customers
 Budget
 Summary

3.  Families
 People that have cars and are living in neighborhood
areas
 Students who are living in University apartments
 People who are looking to cook
 People who are in need to do grocery shopping

4.  Good locations for the store to set-up
 Search Engine Optimization
 Digital Marketing
 Inbound Marketing
 Social Media
 Google Analytics
 Pay Per Clicks
 Increase awareness of Kroger’s products and special
promotions

5.  Getting the location that involves a lot of people
around the area.
 Set up good public relations.
 Awareness of other big grocery stores’ promotions and
deals.
 Be up to date with seasonal favorites.

6.  As a gigantic corporation based around selling
groceries through large grocery stores, Kroger’s will
want to keep good public relations with nearby
business areas.
 Online Public Relations through the use of Twitter
pages and Facebook pages are necessary.
 Make Facebook and Twitter Pages and let people know
of the promotions as well as deals.
 Reply back to some of the online followers’ concerns and
views in order to establish online public relations as well
as gain more customers.

7.  Attract
 Through Social Media, Keywords and SEO
 Inbound Marketing advertisement such as through
Radio and Youtube advertisements.
 Tell them of how fresh Kroger’s products are compared
to those of their competition.
 Use of Social Media and Digital PR in Instagram and
blogs to post up pictures of fresh Kroger products and
promotions.

8.  Convert
 Reveal nearby locations of Kroger’s so that people will
visit through the use of Google maps and such.
 Let people know of special promotions through Online
PR for conveniences

9.  Close
 Convert them to customers by sending them emails, and
special coupons so they will come back more and more.

10.  Satisfy
 Give loyal customers special promotions and deals
through membership cards and etc, and these regular
customers will in turn be a product of your
advertisements and marketing by being advertisers
themselves by bringing their friends, families, and
others to shop at Kroger’s as well.

11.  $3,000,000,000 in 12 months just on Digital Marketing
 $1,500,000,000-Inbound Marketing
 Digital PR, Social Media, Blogs posters, Online business
partners, Advertisements, Newsfeed Websites
 $750,000,000-SEO, banners, adwords, keywords
 Spend money on these so that advertisements for Kroger will
appear before contents of other companies
 $750,000,000-Emails, Mobiles, Radios and Consultant
fees
 In order to draw in more and more customers through the
Attract, Convert, Close, and Satisfy Method.

12. Audience
• People who are living
in areas that have
neighborhoods and
people who are in need
of grocery shopping
• People who are looking
to cook and save
money on groceries.
Big Idea
• Attract
• Close
• Convert
• Satisfy
Goal
• Increase sales numbers
• Become a bigger
company overall and
make more revenue
than the year before