SPI Agency Presentation


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SPI Agency Presentation

  1. 1. One Source. So Many Solutions.<br />
  2. 2.
  3. 3. Who We Are and What We Do<br />Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it.<br />Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients&apos; business objectives is the goal. <br />With many great long standing business relationships, we like to think that our philosophy and work are appreciated. Let’s get started on building a great relationship… <br />
  4. 4. How We Help Your Agency<br />Whether a small or large agency, we can be your value added partner <br />Big Bad Brander<br /><ul><li>Turnkey solutions you can (re-package) and offer to your clients- from concept to completion
  5. 5. Al a carte selection (use us for the parts you need)
  6. 6. Lower your overhead and resource expenditures
  7. 7. Get different approaches and ideas
  8. 8. Confidentiality</li></ul>Mighty Mini Marketer<br />
  9. 9. Our Services<br /><ul><li>Warehousing and Fulfillment
  10. 10. Program Management
  11. 11. Measurement and Tracking
  12. 12. ROI Analysis
  13. 13. Promotional Marketing
  14. 14. Creative Development
  15. 15. Copy Writing
  16. 16. Graphic Design
  17. 17. Legal
  18. 18. Print Production
  19. 19. Importing</li></li></ul><li>Key Objectives We Address<br /><ul><li>Generate in-store, on-site or web traffic and sales
  20. 20. Build a loyal, profitable customer base
  21. 21. Acquire, retain and motivate productive employees
  22. 22. Increase brand awareness and foster goodwill
  23. 23. Collect quantifiable marketing data
  24. 24. Event promotion (grand opening, product launch, tradeshow, etc.)</li></li></ul><li>Some Methods to Achieve Objectives<br /><ul><li>Interactive Web based and On-site Promotions
  25. 25. Custom Character Marketing
  26. 26. Sport Licensing and Sponsorship Programs
  27. 27. Digital Rewards Promotion
  28. 28. Loyalty Program (Fuel Rebates, Travel and Premium Incentives)
  29. 29. Creative Coupon Programs
  30. 30. Dimensional Direct Mail Campaigns
  31. 31. Contests, Sweepstakes, Games and Events Promotion </li></li></ul><li>Place your WebDecoder here!<br />Interactive Decoder Promotions<br />Valuable contact data, feedback & experience collected<br />Interactive decoders utilize patented-technologies to create interactive campaigns and engage customers across multiple advertising mediums. A unique approach to promote and enhance brand awareness, optimize engagement, and drive traffic to websites, retail locations, trade show exhibits, sporting and specialty events. <br />Everyone is<br />A winner!<br />
  32. 32. Interactive Decoder Promotions<br />
  33. 33. Why Interactive Decoder Promotions?<br /><ul><li>Interactive Decoders generate unsurpassed results!
  34. 34. Proven response rates of up to 30% (well above typical DM rates of 1-2%)
  35. 35. Lower costs per lead
  36. 36. A solid mechanism for collecting customer data that can be used for future marketing campaigns
  37. 37. A strong incentive to drive traffic to website, retail facilities or events</li></li></ul><li>Interactive Decoder Promotions: Case Study<br />Black & Decker<br />Objective: <br /> Build electronic user database for additional email marketing purposes<br /> Strategy : <br /> 600,000 pieces mailed / 50,000 product tip-in<br /> Results : <br /> New registered users – 33.51% response rate<br /> Product tip-in – 37.48% response rate<br />
  38. 38. On-Site / Interactive: TrafficTicket™ System<br /><ul><li>Interactive consumer promotion utilizing patentedsecurity ink and print technology
  39. 39. TrafficTickets™ distributed to consumers through direct mail, newspaper insert, in-store or at events
  40. 40. Customer visit specified location with POS display to insert game ticket and see what prize they’ve won
  41. 41. Game piece activate lights on display to indicate winnings
  42. 42. Turnkey service includes design, production, distribution and fulfillment
  43. 43. Everyone is a winner!</li></li></ul><li>Benefits of TrafficTicket™ System<br /><ul><li>Excellent Response Rates
  44. 44. Low Frequency visits like Auto Dealers: 3% - 6% response rates
  45. 45. Medium Frequency visits like Banks/Credit Unions: 10% - 15% response rates
  46. 46. High Frequency visits like C-Stores or Department Stores: 10% - 35% response rates
  47. 47. Value</li></ul>Consider the ROI with response rates as high as 35% and Cost-effective Promotion Materials… compare to traditional DM rate of 1%-3% or FSI’s 1%<br /><ul><li>Satisfaction</li></ul>More than 95% of those who have used the TrafficTickets™ System say they will use it again and are extremely satisfied with their results<br />
  48. 48. TrafficTicket™ System: Case Study<br />Green Giant<br /> Objective: <br />Increase Sales and build brand loyalty<br /> Strategy: <br />In-store promotion. TrafficTickets™ were handed to shoppers inside 750 grocery stores. Consumers were motivated to find the special display to see what they’d won<br /> Results : <br />35% response = 350,000 out of every one million shoppers found the special display, played the game, and purchased product <br /> Sales rose 200% and remained at that level for nine weeks following the event, which proved brand shifting <br />Game Card<br />Floor Display<br />
  49. 49. Character Marketing<br />
  50. 50. Why Character Marketing?<br /><ul><li>Strengthen brand awareness</li></ul>A custom character personifies a brand and brings it to life which elevates the response and recall rate<br /><ul><li>The mass appeal factor</li></ul> Character programs can create goodwill and ongoing brand relationships with a broad appeal to children, parents and the media<br /><ul><li>Some of our favorite advertising icons/ characters</li></ul>Aflac Duck<br /> Chick-fil-A Cows - Eat MorChikin<br />Geico Gecko<br /> Smokey Bear<br /> Mr. Peanut<br />
  51. 51. Character Marketing : Case Study<br />Snack Manufacturer<br />Objective: <br />Get end aisle display in key accounts which could increase sales by 300%<br />Strategy: <br />Plush characters were created and mail-in offer implemented. Toys were featured on displays as dealer loaders (gift to store manager for authorizing off-shelf display). Consumers could get either plush character for a reasonable price with proof of purchase from product packages<br />Result :<br />100% of all displays were placed and sales exceeded all expectations<br />
  52. 52. Sports Licensing Promotion: Case Study<br />Burger King <br />Super Bowl Tickets Promotion-Gift with Purchase<br />Objective:<br />Increase sales of Coke with super size meals<br />Strategy: <br />Free (self liquidating) NFL Super Tickets Poster with purchase. Additional POP and promotional merchandises also incorporated<br />Results: <br />Over 500,000 posters were given away in the first two weeks of the campaign<br />
  53. 53. Digital Reward Programs<br />
  54. 54. How Digital Rewards Work<br />Music Downloads<br />Pizza<br />Audio Books<br />DVD’s<br />Gourmet Rewards<br />Magazine Subscription<br />Ringtones<br />Phone Time<br />Photo Prints<br />Movie Tickets<br />Hotel Gift Cards<br />Merchandise<br />Seed Paper Cards<br /><ul><li>Digital premium is chosen to best fit and appeal to target audience
  55. 55. Method of distribution selected- direct mail, on-pack, at events, POS, etc.
  56. 56. Consumer interaction on custom website- surveys, sweepstakes, directions, information, etc.
  57. 57. Consumer is rewarded, educated or informed</li></li></ul><li>Why Digital Rewards?<br /><ul><li>Expose more potential buyers to the brand
  58. 58. Interact with consumers and collect valuable data
  59. 59. High-perceived value but low cost premiums
  60. 60. Consumer receives instant gratification which is tied to the brand
  61. 61. Customers have the power to choose
  62. 62. Selection of rewards appeal to multiple target markets
  63. 63. Track promotions with real-time redemption metrics</li></li></ul><li>Digital Rewards Promotion: Case Study<br />MTV/ Herbal Essences<br />Objective:<br />Boost retail sales with youth market<br />Strategy: <br />Herbal Essences partnered with MTV and implemented an on-pack campaign with a free Ringtone offer on specially marked shampoo and conditioner bottles<br />Results: <br />A sizable increase in retail purchase plus they were able to create a customer database of teens and young adults for on-going marketing campaigns<br />
  64. 64. Digital Rewards Promotion: Case Study<br />Citibank<br />Objective:<br />Communicate with and acquire customers in the Hispanic market<br />Strategy: <br />Phone cards were produced in Spanish. Keeping in touch with family and friends in their native country is important in the Hispanic community. So Citibank distributed $10 International Phone Cards in select Direct Mail pieces<br />Result:<br />The program has remained a successful new application tool and a staple of their Hispanic acquisition campaign<br />
  65. 65. Loyalty Programs<br />Fuel - Gift - Grocery Rebates, Travel Premiums and Incentives Products<br />
  66. 66. Loyalty and Incentive Programs<br />Compared to cash incentive/reward programs have proven to be far more effective for improved individual and team performance. Reward items are memorable and reinforce the relationship between reward provider and recipient(s). Cash rewards often have less long term impact, as it leaves the recipient&apos;s mind as soon as it is spent. <br />Effects of a solid incentive program<br /><ul><li> 22% - 44% Increased performance
  67. 67. Reinforced association with sponsor company which increases loyalty
  68. 68. High perceived value due to increased emotional attachment
  69. 69. Attractive to all levels of customers or employees</li></li></ul><li>Coupon Promotions<br />
  70. 70. Coupon Promotions<br />Creative Coupon Promotions can Outperform Typical FSI, Newspaper, Circulars, Etc.<br />Just a few options:<br /><ul><li>Patented Peel-A-Deal® coupon wallet card
  71. 71. Capture wallet real estate, no more leaving coupon flyer at home
  72. 72. Coupons are removable and card kept for ongoing exposure (4-16 coupons)
  73. 73. Experience 5% -30% and above redemption rate
  74. 74. Coupon calendar advertising
  75. 75. 98% of American homes use at least one calendar
  76. 76. 83% of consumers patronize the business that provided their calendar
  77. 77. 365 days of advertising for pennies per impression
  78. 78. Magnetic coupon promotion
  79. 79. Inexpensive marketing option with staying power
  80. 80. The average American visits their refrigerator 22 times per day </li></ul>(8,030 impressions per year)<br />
  81. 81. Dimensional Direct Mail<br />Direct mail has the ability better target your audience and measure a program&apos;s effectiveness. However what is the effectiveness if the recipient doesn&apos;t even open the mail piece?<br />Advantages of Dimensional Direct Mail<br /><ul><li> Stand out amidst basic #10 envelopes
  82. 82. Increased ROI over standard mail pieces
  83. 83. Almost guaranteed to get opened
  84. 84. Increased customer engagement</li></li></ul><li>Sweepstakes and Games Promotion<br />Games of chance promotions are a win-win for both businesses and consumers. The consumer is thrilled at the chance to win a “life changing” prize, while the business strengthens their marketing efforts. Our creative team has 100+ years of combined experience in collect & win games and promotions. <br />Why sweepstakes, games and contests<br /><ul><li> Gain consumer attention and mind share
  85. 85. Collect valuable marketing data
  86. 86. Boost sales, excitement and brand awareness
  87. 87. Cost effective risk-free marketing</li></li></ul><li>Sweepstakes and Games Promotion<br />Game Board<br />Why sweepstakes, games and contests<br /><ul><li> Gain consumer attention and mind share
  88. 88. Collect valuable marketing data
  89. 89. Boost sales, excitement and brand awareness
  90. 90. Cost effective risk-free marketing</li></ul>Popular examples of collect & win games<br /><ul><li> McDonalds’ Monopoly Game
  91. 91. Subway’s Scrabble Game</li></ul>Collector Game Pieces<br />
  92. 92. Sweepstakes Promotions: Case Study<br />ACT II Popcorn<br /> Objective:<br /> Increase sales in commercial vending channel<br />Strategy:<br /> Create an online game with a chance to win $1 million. The freshness code on each product package was used for game entry<br />Results:<br /> Increased sales from 12 million to 16 million units during a 9 month promotion period<br />
  93. 93. Thank you for your time and consideration. Let’s get started on your campaign…<br />Contact us at:<br />919-217-4576<br />