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Good rebels smart social webinar - 21 june 2018

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In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.

Published in: Business
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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Good rebels smart social webinar - 21 june 2018

  1. 1. Smart social 21 JUNE 2018 Using social media strategically for business impact
  2. 2. People TechnologyBrands Good Rebels 󰀁2SMART SOCIAL WEBINAR
  3. 3. 󰀁3SMART SOCIAL WEBINAR MediaSocial
  4. 4. Today we will cover 1 The business value of social media 2 Messenger apps and their impact on dark social 3 Social data: power and responsibility 4 Social influence’s rise and rise 5 Social customer service: the first stop for complaints 6 Crowdsourcing: unleash your audience 7 Making it happen: practical advice 8 Measurement: what matters not what flatters 9 Investment: a long-term perspective
  5. 5. The business value of social media
  6. 6. 󰀁7SMART SOCIAL WEBINAR TRIGGER
  7. 7. 󰀁8SMART SOCIAL WEBINAR TV Outdoor Digital display Paid search Paid social Programmatic Experiential Paid influencers PR Customer reviews Advocacy and social sharing Earned influence Website Blog Social platforms Branded community Branded content Data
  8. 8. 󰀁9SMART SOCIAL WEBINAR TV Outdoor Digital display Paid search Paid social Programmatic Experiential Paid influencers PR Customer reviews Advocacy and social sharing Earned influence Website Blog Social platforms Branded community Branded content Data
  9. 9. 2/3 McKinsey 2009 of the touchpoints that influence consumers during evaluation are not brand owned
  10. 10. PROJECT NAME 󰀁11 Good Rebels 2012
  11. 11. Our head of social media is the customer. McDonald’s
  12. 12. 94% GlobalWebIndex 2017 of online adults have an account on at least one social platform
  13. 13. GlobalWebIndex 2017
  14. 14. GlobalWebIndex 2017
  15. 15. mobile mobile mobile GlobalWebIndex 2017
  16. 16. multi-platform GlobalWebIndex 2017
  17. 17. video GlobalWebIndex 2017
  18. 18. By 2019, 82% of internet traffic will be video. But rather than churn out yet more content for people to passively consume, some brands are using video to connect audiences and create more memorable, communal experiences. Cisco 2017
  19. 19. Forbes 2017 Over 200 million users (aged 13 to 21) since 2014
  20. 20. commerce GlobalWebIndex 2017
  21. 21. https://www.youtube.com/watch?v=XqlRyuD47KY
  22. 22. Everlane and Sweet on Snapchat
  23. 23. Messenger apps and their impact on dark social
  24. 24. Good Rebels 2017
  25. 25. 89% GlobalWebIndex 2017 of digital consumers are using messenger apps
  26. 26. Gen Z’s choice GlobalWebIndex 2017
  27. 27. https://vimeo.com/201024821
  28. 28. ‘Dark’ social refers to sharing that can’t be accurately tracked by web analytics programmes. 󰀁30SMART SOCIAL WEBINAR
  29. 29. 84% RadiumOne 2016 of global sharing is happening outside of measurable social networks
  30. 30. 90% eMarketer 2017 of social media budget is dedicated to measurable social networks
  31. 31. https://giphy.com/dominosukroi
  32. 32. Social data Power and responsibility
  33. 33. 󰀁35SMART SOCIAL WEBINAR
  34. 34. User generated BehaviourialProfile 󰀁36SMART SOCIAL WEBINAR
  35. 35. 󰀁37SMART SOCIAL WEBINAR
  36. 36. https://www.youtube.com/watch?v=GFVcR760kY8
  37. 37. Social influence’s rise and rise
  38. 38. Brands using the influence of an individual to increase awareness and ultimately sales of their products or services.
  39. 39. 󰀁42SMART SOCIAL WEBINAR Brand Owned Earned HIGH CREDIBILITY HIGH CONTROL Paid
  40. 40. 󰀁43SMART SOCIAL WEBINAR
  41. 41. The state of influencer marketing, CrowdTap 2015 Why influencers work with you
  42. 42. 󰀁45SMART SOCIAL WEBINAR Working with influencers 1. Find the right fit 2. Impact matters 3. Understand shared value 4. Cultivate and collaborate long-term 5. Integrate with your ecosystem
  43. 43. Amazon Appstore Lexus IKEA L’Oréal
  44. 44. Social customer service The first stop for complaints
  45. 45. “The dissatisfaction stemming from failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers” Gartner
  46. 46. culture capability co-ordination channels content 󰀁49SMART SOCIAL WEBINAR
  47. 47. Crowdsourcing Unleash your audience
  48. 48. 󰀁51SMART SOCIAL WEBINAR Crowdsourcing is • Outsourcing projects to the public • Tapping into the knowledge/creative knowhow of a brand’s wider community • Including consumers in the creation process - contributes to competitive edge and increases brand affinity • Organisations either set a specific challenge, or ask for opinions, insight or suggestions • Includes Crowd labour and Co-creation
  49. 49. https://vimeo.com/232322465
  50. 50. Making it happen Practical advice
  51. 51. Consumers don’t have a constant desire to interact with our brands.
  52. 52. What the audience values What you want to achieve Relevance 󰀁57SMART SOCIAL WEBINAR
  53. 53. Smart social dimensions These are the areas in which partners and brands should work together to achieve social excellence, overdeliver against consumer expectations, and achieve business goals. For more, please download our Smart Social whitepaper from goodrebels.com/rebelthinking PEOPLE INNOVATION TECHNOLOGY INTELLIGENCEVISION STRATEGY CREATIVITY ADVOCACY AWARENESS ENGAGEMENT CONVERSION LOYALTY 󰀁58
  54. 54. 70 / 20 / 10 Tried and tested Market proven Innovative 󰀁59SMART SOCIAL WEBINAR
  55. 55. David Armano 2009
  56. 56. Measurement What matters not what flatters
  57. 57. “The impact of social media remains difficult to prove. 43.3% of those questioned [388 US senior marketing executives] said they “haven’t been able to show impact yet”. 38.2% claim to have a “good qualitative sense of the impact, but not a quantitative impact” while 18.4% have proved the impact quantitatively.” The CMO Survey 2017
  58. 58. 1. Increase revenue 2. Improve customer satisfaction 3. Reduce operational costs
  59. 59. Increase revenue measure Sales and CPA Improve customer satisfaction measure Net promotor score Reduce operational costs measure Efficiency savings 󰀁65SMART SOCIAL WEBINAR
  60. 60. Investment A long-term perspective
  61. 61. 󰀁67SMART SOCIAL WEBINAR
  62. 62. 󰀁68SMART SOCIAL WEBINAR
  63. 63. In summary Takeaways
  64. 64. 󰀁70SMART SOCIAL WEBINAR Takeaways • Social media is much more than just a media channel • Technology drives social media behaviour; brands have to be forward thinking and nimble to stay in touch • The world keeps turning: social video, ’dark social’ and social commerce are current and future trends • The value of social media is greater than branded community or targeted paid media. Social can deliver value at every stage of the consumer journey and is the glue that can hold together integrated brand propositions and campaigns • Brands have to work harder to measure real business impact of social media and invest over the long-term • It is more important to be best than first
  65. 65. Join the Rebellion! Rebel Thinking: goodrebels.com/rebelthinking goodrebels.com

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