4. PAGE CALDWELL
Effectively use Digital Marketing, Content Marketing, SEO and website optimization as a competitive edge to
drive awareness and demand for valuable Return on Investment with direct lead generation results.
-- web, social, campaigns, banner ads, organic and PPC (pay per click) searches --
DIGITAL MARKETING
TREND::
77% of executives
use a mobile device to
research a product or
service for business.
IMPORTANCE OF SEO:
93% of online
experiences begin with a
search engine. Google favors
mobile sites for higher
rankings.
WEB
BANNERS
---
LANDING
PAGE
---
WEB SITE
---
FORMS
---
LEAD GEN
BLOGS
Our mortgage industry can easily prove that sunny days can turn into pretty
difficult times. We now understand the limitations of technology when
challenged with unprecedented levels of stress. After almost 30 years in
the industry, it seems that our technological advances are only scratching
the surface. We are seeing this particular point in time in 2016 as an
inflection point for dramatic change. We have left the era of zero percent
federal funds rate and question whether mortgage rates will rise or fall in
the short term. Although the economy seems better off with five percent
unemployment rates, many of us question – are we really that much better
off?
The Right Technology For The Wrong Time
May 4, 2016/in TME 416 /by Paul Imura
5. DIGITAL MARKETING
SOCIAL MEDIA
Online communications channels dedicated to interaction, content-sharing and collaboration are
effective ways to drive product demand and conversion
-- LinkedIn, Facebook, Twitter, YouTube --
KEY METRIC: Based on
benchmarking stats provided by
LinkedIn – ISGN has a higher
engagement rate than most
LinkedIn sites and across the
Internet.
LINKEDIN ENGAGEMENT:
LinkedIn (ISGN): ~1.35%
LinkedIn Avg: .30 - .80%
US Internet CTR Avg: .10%
PAGE CALDWELL
11. Secured 83 media placements that
included a balanced mix of thought-
leadership articles, interviews and press
releases. +3 million impressions
18 Byline articles
3 Industry Panels
2 Client testimonials
MEDIA RELATIONS
RECOGNITION
11 INDUSTRY
AWARDS IN 4 YEARS
IN 2015
PAGE CALDWELLPAGE CALDWELL
Total
Impressions
2015
Ads, articles, social
media
10+M
